Background & Leadership Context
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I’m a Brand Design Lead and Art Director with more than 15 years of experience shaping brand systems for organizations operating in complex, high-stakes environments.
My work sits at the intersection of strategy, design, and execution.
I help teams bring order to complexity, whether that means launching a biotech company, scaling a digital platform, or aligning multiple stakeholders around a single, coherent brand system.
My work sits at the intersection of strategy, design, and execution.
I help teams bring order to complexity, whether that means launching a biotech company, scaling a digital platform, or aligning multiple stakeholders around a single, coherent brand system.
How I Think
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What defines my work is not a signature style, but judgment.
I’m often brought in when brands are growing, evolving, or entering regulated or competitive spaces, moments where clarity matters more than novelty.
My role is to establish structure, define visual rules, and ensure decisions hold up over time,
not just at launch.
I focus on how brands actually function inside organizations: how teams use them, how they scale, and how they support business goals.
I’m often brought in when brands are growing, evolving, or entering regulated or competitive spaces, moments where clarity matters more than novelty.
My role is to establish structure, define visual rules, and ensure decisions hold up over time,
not just at launch.
I focus on how brands actually function inside organizations: how teams use them, how they scale, and how they support business goals.
How I Work
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Own brand direction and visual systems end-to-end
Balance creative ambition with business, regulatory, and technical realities
Partner closely with leadership and cross-functional teams
Design systems that support growth, consistency, and decision-making
Balance creative ambition with business, regulatory, and technical realities
Partner closely with leadership and cross-functional teams
Design systems that support growth, consistency, and decision-making
Experience Context
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I’ve led brand identity and visual direction for diagnostic laboratories, biotech startups,
technology platforms, editorial publications, and consumer brands.
My work has supported fundraising, product launches, go-to-market efforts, and sales enablement, often in environments where trust, precision, and clarity are critical.
I’ve worked both independently and within teams, adapting my role to organizational needs,
from strategic leadership to hands-on execution.
technology platforms, editorial publications, and consumer brands.
My work has supported fundraising, product launches, go-to-market efforts, and sales enablement, often in environments where trust, precision, and clarity are critical.
I’ve worked both independently and within teams, adapting my role to organizational needs,
from strategic leadership to hands-on execution.
I’m most effective in environments that value ownership, clarity of thinking,
and long-term brand impact.
If you’re looking for a brand design leader who can bring structure to complexity
and elevate how your organization shows up, I’d be happy to connect.
and long-term brand impact.
If you’re looking for a brand design leader who can bring structure to complexity
and elevate how your organization shows up, I’d be happy to connect.