Who I Am
I'm Philippe Halaburda, a French-born Senior Art Director and Brand Design Lead based in New York since 2016.
I've spent 20 years building brands that hold up across beauty and skincare, health and biotech, luxury, cosmetics, fashion, CPG, editorial, and culture.
Companies usually call me at one of two moments: they're growing and the brand no longer fits, or they're in a crowded category and everything looks the same. Both are solved the same way: decide what the brand refuses to do, then hold that line everywhere.
Over twenty years and more than 35 clients, the work I'm proudest of is the work that lasted. The Acutis identity ran for six years, across a company that grew from 139 to 311 people,
and still read as one brand at the end.
▬and still read as one brand at the end.
How I Think
My work is defined by judgment, not a signature style.
I establish visual systems with rules that actually work inside organizations: how teams use them, how they scale, how they support business goals. I design for the long term, not just the launch.
AI tools are part of how I concept and prototype now, used to explore more directions faster, not to replace the judgment calls that actually make a brand credible.
▬
I establish visual systems with rules that actually work inside organizations: how teams use them, how they scale, how they support business goals. I design for the long term, not just the launch.
AI tools are part of how I concept and prototype now, used to explore more directions faster, not to replace the judgment calls that actually make a brand credible.
▬
How I Work With People
I'm direct. I lead with a recommendation and the reasoning behind it, and I change my mind when someone gives me a better argument.
I'd rather have the difficult conversation at the brief than at the presentation. I've spent most of my career as the bridge between a marketing team, an internal designer and outside partners who have never worked together.
Keeping those three aligned, in two languages and across time zones, is the normal shape of my week.
▬
I'd rather have the difficult conversation at the brief than at the presentation. I've spent most of my career as the bridge between a marketing team, an internal designer and outside partners who have never worked together.
Keeping those three aligned, in two languages and across time zones, is the normal shape of my week.
▬
What I Am Looking For
• Full-time & freelance contract roles
• Based in New York, relocating to Paris in January 2027
• Remote-ready
• Fluent in French (native) and English (professional fluency)
• Based in New York, relocating to Paris in January 2027
• Remote-ready
• Fluent in French (native) and English (professional fluency)
What I Deliver
• Brand Identity & Visual Systems Art Direction
• Campaign, Photography, Video
• Packaging Design & CPG Editorial & Publication Design
• Design Systems & Brand Governance
• Healthcare & Biotech Branding
• Team Leadership & Creative Direction
• AI-Integrated Creative Workflows
• Campaign, Photography, Video
• Packaging Design & CPG Editorial & Publication Design
• Design Systems & Brand Governance
• Healthcare & Biotech Branding
• Team Leadership & Creative Direction
• AI-Integrated Creative Workflows
Client I Worked With
Let's talk.
Full-time or freelance. New York & Paris. French & English.
Send me the brief, or the mess that comes before the brief.
Both work.
Send me the brief, or the mess that comes before the brief.
Both work.