Who I Am
I'm Philippe Halaburda, a Senior Art Director and Brand Design Lead based in New York.
French-born, New York-based since 2016. 20+ years of experience building brands that hold up, across healthcare, biotech, fashion, CPG, editorial, and culture.
I work at the intersection of strategic thinking and high-craft execution. I'm brought in when brands are growing, evolving, or entering competitive spaces, and when clarity matters more than novelty.
▬
French-born, New York-based since 2016. 20+ years of experience building brands that hold up, across healthcare, biotech, fashion, CPG, editorial, and culture.
I work at the intersection of strategic thinking and high-craft execution. I'm brought in when brands are growing, evolving, or entering competitive spaces, and when clarity matters more than novelty.
▬
How I Think
What defines my work is judgment, not a signature style.
I establish visual systems with rules that actually work inside organizations: how teams use them, how they scale, how they support business goals. I design for the long term, not just the launch.
I establish visual systems with rules that actually work inside organizations: how teams use them, how they scale, how they support business goals. I design for the long term, not just the launch.
What I do
• Brand Identity & Visual Systems Art Direction
• Campaign, Photography, Video
• Packaging Design & CPG Editorial & Publication Design
• Design Systems & Brand Governance
• Healthcare & Biotech Branding
• Team Leadership & Creative Direction
• Campaign, Photography, Video
• Packaging Design & CPG Editorial & Publication Design
• Design Systems & Brand Governance
• Healthcare & Biotech Branding
• Team Leadership & Creative Direction
Client I Worked With
35+ clients across healthcare, fashion, CPG, editorial, and culture.
Currently available for freelance contracts and full-time opportunities.
Open to hybrid and remote.
Open to relocation: NYC, Paris, Amsterdam, Barcelona, London.
Languages: French (native) · English (professional fluency)
Open to hybrid and remote.
Open to relocation: NYC, Paris, Amsterdam, Barcelona, London.
Languages: French (native) · English (professional fluency)