CLIENT / Wine Atmosphere Magazine, Aix-en-Provence, France
Project Overview
The client launched Wine Atmosphere, a free magazine designed to make the world of wine more accessible
to a broad audience, both French and international:
- The publication blends education and lifestyle, offering an engaging and visually rich experience
that demystifies wine culture.
- By balancing expert knowledge with an inviting tone, the magazine appeals to connoisseurs
and casual enthusiasts, making wine appreciation an inclusive and enjoyable journey.
to a broad audience, both French and international:
- The publication blends education and lifestyle, offering an engaging and visually rich experience
that demystifies wine culture.
- By balancing expert knowledge with an inviting tone, the magazine appeals to connoisseurs
and casual enthusiasts, making wine appreciation an inclusive and enjoyable journey.
- I chose a vibrant and colorful layout to enhance the magazine’s didactic and informative nature,
making wine culture engaging and visually dynamic.
making wine culture engaging and visually dynamic.
Approach & Solutions
As the brand designer for Wine Atmosphere, I crafted a vibrant, engaging visual identity that reflects the magazine’s mission of making wine culture accessible to all.
The bilingual format, with French and English text on each page, required a carefully structured design —sophisticated yet fluid—to ensure readability without overwhelming the reader.
I focused on striking compositions, balancing typography and imagery to create a visually rich experience
that remains elegant, inviting, and easy to navigate:
- Logotype Design: A sophisticated yet inviting logo blending tradition and modernity.
- Colorful Layout: A dynamic, didactic approach to enhance readability and visual appeal.
- Bilingual Design: A seamless layout balancing French and English text for an elegant, fluid reading experience.
- Editorial Identity: A refined balance of typography, imagery, and structure to elevate the storytelling
around wine, emotions, and lifestyle.
The bilingual format, with French and English text on each page, required a carefully structured design —sophisticated yet fluid—to ensure readability without overwhelming the reader.
I focused on striking compositions, balancing typography and imagery to create a visually rich experience
that remains elegant, inviting, and easy to navigate:
- Logotype Design: A sophisticated yet inviting logo blending tradition and modernity.
- Colorful Layout: A dynamic, didactic approach to enhance readability and visual appeal.
- Bilingual Design: A seamless layout balancing French and English text for an elegant, fluid reading experience.
- Editorial Identity: A refined balance of typography, imagery, and structure to elevate the storytelling
around wine, emotions, and lifestyle.
LOGO DESIGN: A SOPHISTICATED BLEND OF TRADITION & MODERNITY
The Wine Atmosphere logotype blends elegance and warmth, reflecting the magazine’s focus
on wine and lifestyle:
- Typography: A mix of structured and script fonts balances tradition and modernity.
- Colors: Gold symbolizes richness; black adds sophistication.
- Wine Symbolism: The dot above the ‘i’ resembles a wine drop, reinforcing the theme.
This design captures the magazine’s mission—making wine culture inviting and accessible.
The Wine Atmosphere logotype blends elegance and warmth, reflecting the magazine’s focus
on wine and lifestyle:
- Typography: A mix of structured and script fonts balances tradition and modernity.
- Colors: Gold symbolizes richness; black adds sophistication.
- Wine Symbolism: The dot above the ‘i’ resembles a wine drop, reinforcing the theme.
This design captures the magazine’s mission—making wine culture inviting and accessible.
