CLIENT / GoFiit, Paris, France
Project Overview
Gofiit needed a dynamic, modern brand identity to launch its free sports training platform.
The design had to be fresh, approachable, and versatile across digital platforms,
appealing to fitness enthusiasts and reinforcing its high-quality, accessible content.
The design had to be fresh, approachable, and versatile across digital platforms,
appealing to fitness enthusiasts and reinforcing its high-quality, accessible content.
Approach & Solution
I combined black and white visuals to enhance the impact of the brand’s vibrant green logo:.
- The minimalist use of black and white in the background and typography created a clean,
modern canvas that allowed the bright green to stand out, symbolizing energy, vitality,
and growth.
- This contrast magnified the freshness and dynamism of the logo, making it the focal point
of the design.
- The aesthetic was bold yet sleek, emphasizing Gofiit’s mission to offer free, accessible sports
training while ensuring the brand remained visually compelling across all platforms.
- The minimalist use of black and white in the background and typography created a clean,
modern canvas that allowed the bright green to stand out, symbolizing energy, vitality,
and growth.
- This contrast magnified the freshness and dynamism of the logo, making it the focal point
of the design.
- The aesthetic was bold yet sleek, emphasizing Gofiit’s mission to offer free, accessible sports
training while ensuring the brand remained visually compelling across all platforms.
LOGO DESIGN: AN ENERGETIC SPORTS TRAINING IDENTITY
Color Palette: Vibrant green (energy, growth) contrasts with dark gray and white for a modern, clean look.
Typography: Modern sans-serif for clarity and accessibility.
Graphic Elements: Sleek, dynamic shapes of people reflecting movement and athleticism.
Imagery: Black and white visuals enhance the bold logo.
Typography: Modern sans-serif for clarity and accessibility.
Graphic Elements: Sleek, dynamic shapes of people reflecting movement and athleticism.
Imagery: Black and white visuals enhance the bold logo.
