CLIENT / GoFiit, Paris, France
Project Overview
Gofiit needed a dynamic, modern brand identity to launch its free sports training platform.
The design had to be fresh, approachable, and versatile across digital platforms,
appealing to fitness enthusiasts and reinforcing its high-quality, accessible content.
The design had to be fresh, approachable, and versatile across digital platforms,
appealing to fitness enthusiasts and reinforcing its high-quality, accessible content.
Approach & Solution
I combined black and white visuals to enhance the impact of the brand’s vibrant logotype:
- The minimalist use of black and white in the background and typography created a clean,
modern canvas that allowed the bright green to stand out, symbolizing energy, vitality,
and growth.
- This contrast magnified the freshness and dynamism of the logo, making it the focal point
of the design.
- The aesthetic was bold yet sleek, emphasizing Goofiit’s mission to offer free, accessible sports
training while ensuring the brand remained visually compelling across all platforms.
- The minimalist use of black and white in the background and typography created a clean,
modern canvas that allowed the bright green to stand out, symbolizing energy, vitality,
and growth.
- This contrast magnified the freshness and dynamism of the logo, making it the focal point
of the design.
- The aesthetic was bold yet sleek, emphasizing Goofiit’s mission to offer free, accessible sports
training while ensuring the brand remained visually compelling across all platforms.
LOGO DESIGN: AN ENERGETIC SPORTS TRAINING IDENTITY
Color Palette: Vibrant green (energy, growth) contrasts with dark gray and white
for a modern, clean look.
Typography: Modern sans-serif for clarity and accessibility.
Graphic Elements: Sleek, dynamic shapes of people reflecting movement and athleticism.
Imagery: Black and white visuals enhance the bold logo.
for a modern, clean look.
Typography: Modern sans-serif for clarity and accessibility.
Graphic Elements: Sleek, dynamic shapes of people reflecting movement and athleticism.
Imagery: Black and white visuals enhance the bold logo.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
