CLIENT / Aix Box, Culture & Sport Services in Aix-en-Provence, France
Project Overview
The City of Aix-en-Provence launched "Aix Box," a summer program offering youth activities in sports, arts, and culture.
Designed to engage ages 6-18, it fosters creativity, teamwork, and community through workshops, games, and educational experiences.
Local venues and professionals ensure a rich, dynamic experience for all participants.
Designed to engage ages 6-18, it fosters creativity, teamwork, and community through workshops, games, and educational experiences.
Local venues and professionals ensure a rich, dynamic experience for all participants.
Approach & Solution
The AixBox identity was designed to be dynamic, playful, and structured, reflecting the diversity of activities offered.
- The hexagonal logo system organizes the program into four themes—Leisure, Nature, Sensations,
and Discovery—each distinguished by a bold color.
- The handwritten typography adds an approachable, youthful touch, while the structured black boxes
provide cohesion.
- The dotted background reinforces movement and energy, ensuring a vibrant and
engaging visual identity adaptable across all communication materials.
- The hexagonal logo system organizes the program into four themes—Leisure, Nature, Sensations,
and Discovery—each distinguished by a bold color.
- The handwritten typography adds an approachable, youthful touch, while the structured black boxes
provide cohesion.
- The dotted background reinforces movement and energy, ensuring a vibrant and
engaging visual identity adaptable across all communication materials.
LOGO DESIGN: A SMART & SUPPORTIVE IDENTITY
Color Palette: Bright, playful colors (orange, green, blue, red) to represent different activity themes.
Typography: Bold, handwritten-style font for a fun, dynamic feel.
Graphic Elements: Hexagonal black boxes with extending lines, symbolizing connection and expansion.
Imagery: Exploding graphics and icons represent diverse activities, with organic shapes and arrows guiding exploration.
Typography: Bold, handwritten-style font for a fun, dynamic feel.
Graphic Elements: Hexagonal black boxes with extending lines, symbolizing connection and expansion.
Imagery: Exploding graphics and icons represent diverse activities, with organic shapes and arrows guiding exploration.
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