CLIENT / BIIPI Robot
Project Overview
Biipi, a new smart speaker, needed branding that balanced innovation, playfulness, and modernity.
The identity had to feel sleek yet approachable, appealing to tech-savvy users.
The logo was designed to be simple yet impactful, reflecting seamless connectivity
and advanced technology.
The identity had to feel sleek yet approachable, appealing to tech-savvy users.
The logo was designed to be simple yet impactful, reflecting seamless connectivity
and advanced technology.
Approach & Solution
For Biipi’s branding, I created a playful yet modern design reflecting its innovation and ease of use.
The dynamic, colorful logo stands out while remaining approachable, with vibrant contrasts conveying energy.
Soft, rounded shapes enhance friendliness, while bold elements highlight its advanced technology.
The dynamic, colorful logo stands out while remaining approachable, with vibrant contrasts conveying energy.
Soft, rounded shapes enhance friendliness, while bold elements highlight its advanced technology.
LOGO DESIGN: USER-FRIENDLY NATURE OF THE SPEAKER
- Color Palette: A bright and vibrant mix of contrasting hues conveys energy, excitement,
and innovation aligned with the speaker’s modern, high-tech features.
- Typography: Rounded, approachable letterforms suggest ease of use and friendliness,
while bold styling reinforces the product’s advanced technological edge.
- Graphic Elements: Soft, fluid shapes highlight the approachable, intuitive nature
of the speaker, balanced by bold elements that communicate performance and innovation.
- Imagery: The overall visual identity blends playfulness with sleek modernity,
appealing to a broad audience of tech-savvy, design-conscious users.
and innovation aligned with the speaker’s modern, high-tech features.
- Typography: Rounded, approachable letterforms suggest ease of use and friendliness,
while bold styling reinforces the product’s advanced technological edge.
- Graphic Elements: Soft, fluid shapes highlight the approachable, intuitive nature
of the speaker, balanced by bold elements that communicate performance and innovation.
- Imagery: The overall visual identity blends playfulness with sleek modernity,
appealing to a broad audience of tech-savvy, design-conscious users.
