New Clothing Brand Identity

I developed a strong brand identity for ISOL Brands that resonates with fashion-forward, socially conscious youth. The design uses impactful symbolism to boost brand recognition and engagement across platforms. It reinforces ISOL's image as a bold, purpose-driven leader in youth fashion.

ROLE / Brand Designer Freelance

SCOPE / Logo Design, Branding, Visual Identity, Campaign Materials

CLIENT / ISOL Brands, NYC

Project Overview

LOGO DESIGN: CRAFTING THE SYMBOL OF PLANET EARTH

The "Trophées de l'Écologie" logotype combines dynamic typography and eco-symbolism to reflect sustainability and transformation.

The curved text suggests movement and growth, while the green spiral shape evokes origami, symbolizing resourcefulness and ecological innovation. The blue detail may represent water or awareness.

The design reinforces the event’s mission of environmental action
and sustainable change.

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