Brand identity & visual systems
Logo, typography, color, layout logic, and guidelines that let others extend the system without it drifting. From first mark to rollout.
Logo, typography, color, layout logic, and guidelines that let others extend the system without it drifting. From first mark to rollout.
Packaging
Cosmetics, fragrance, skincare, wine and spirits.
Shelf-ready files, SKU differentiation rules, and production-ready output.
Cosmetics, fragrance, skincare, wine and spirits.
Shelf-ready files, SKU differentiation rules, and production-ready output.
Editorial & print
Magazine identities, mastheads, grids, typographic hierarchy and templates built for high-volume publishing without losing craft.
Magazine identities, mastheads, grids, typographic hierarchy and templates built for high-volume publishing without losing craft.
Environmental & event branding
Congress and conference identity, booth and exhibition graphics, large-format signage and wayfinding — designed to read at a distance and survive fabrication.
Congress and conference identity, booth and exhibition graphics, large-format signage and wayfinding — designed to read at a distance and survive fabrication.
Campaigns & digital
Paid social, display, e-commerce, and CRM assets; campaign systems adapted per channel without breaking the brand.
Paid social, display, e-commerce, and CRM assets; campaign systems adapted per channel without breaking the brand.
Web & digital interfaces
Website visual systems, UI direction, and enough HTML, CSS, and Webflow to know what's actually buildable before handing over.
Website visual systems, UI direction, and enough HTML, CSS, and Webflow to know what's actually buildable before handing over.
Presentations & sales enablement
Investor decks, pitch frameworks, corporate templates, and sales collateral
— often the material that closes the deal.
Investor decks, pitch frameworks, corporate templates, and sales collateral
— often the material that closes the deal.
Creative direction & team leadership
Setting the bar and holding it. Growing designers through feedback rather
than correction, and briefing external agencies, studios, and freelancers clearly enough that what comes back is on-brand.
Setting the bar and holding it. Growing designers through feedback rather
than correction, and briefing external agencies, studios, and freelancers clearly enough that what comes back is on-brand.
AI-assisted workflows
Generative tools used for exploration, variants and visualisation.
The judgment stays mine.
Generative tools used for exploration, variants and visualisation.
The judgment stays mine.
How I Work
I built the system, then the thing that lets it survive me: templates, asset libraries, and review rules clear enough that a marketing team ships without calling me.
The Acutis identity ran that way for six years, across a company that grew from 139 to 311 people, and still read as one brand at the end.
The Acutis identity ran that way for six years, across a company that grew from 139 to 311 people, and still read as one brand at the end.
I work in English and in French, across time zones, and I keep my own schedule and budgets in Monday, Asana, or Notion.
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I am available.
Full-time roles and freelance contracts.
New York and Paris; remote-ready and open to relocation.
Full-time roles and freelance contracts.
New York and Paris; remote-ready and open to relocation.