Magym — Brand & UX = One System, Product to Campaign
Structured training programmes look like homework. Making one feel inviting is a design problem, not a copy problem.
Fitness — Digital Product — Brand System — AI-Assisted
GoFiit — App Identity = Energy, Not Aggression
Fitness apps default to intensity and guilt. This one had to feel like something you'd open on a Tuesday.
Fitness — Mobile App — Brand Identity — AI-Assisted