Summary
Creative/Art Director with 20+ years of experience building brand identity, campaigns, and editorial work across health, biotech, fashion, luxury, CPG, and culture. Currently working as a freelance Creative/Art Director under PH260272, partnering directly with founders, CMOs, and marketing leaders. Fluent across Adobe Creative Suite and AI-assisted creative workflows.
Experience
Freelance Creative/Art Director
PH260272 · Freelance · Jan 2016 – Present· France + USA
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· Built brand identity, visual systems, and campaign creative for 35+ clients across healthcare, biotech, fashion,
luxury, CPG, and editorial
· Modular brand systems across print, digital, and environmental channels — 50% increase in engagement
and CTR
· End-to-end campaigns achieving 3.4× ROAS, 20% reduction in customer acquisition cost
· AI-assisted concepting and rapid prototyping, used to explore more directions faster without shortcutting craft
· 4.9/5 client satisfaction across all engagements
PH260272 · Freelance · Jan 2016 – Present· France + USA
▬
· Built brand identity, visual systems, and campaign creative for 35+ clients across healthcare, biotech, fashion,
luxury, CPG, and editorial
· Modular brand systems across print, digital, and environmental channels — 50% increase in engagement
and CTR
· End-to-end campaigns achieving 3.4× ROAS, 20% reduction in customer acquisition cost
· AI-assisted concepting and rapid prototyping, used to explore more directions faster without shortcutting craft
· 4.9/5 client satisfaction across all engagements
Lead Brand Designer & Art Director
Acutis Diagnostics · Contract · Jan 2018 – Jan 2026· NY, USA
▬
· Full 360° rebrand for a national clinical diagnostics brand — 50% brand recognition lift, 29% increase
in test orders
· Paid social redesign — 58% CTR increase
· MLR-approved eDetailers — sales cycle cut 22% (72 to 56 days)
Acutis Diagnostics · Contract · Jan 2018 – Jan 2026· NY, USA
▬
· Full 360° rebrand for a national clinical diagnostics brand — 50% brand recognition lift, 29% increase
in test orders
· Paid social redesign — 58% CTR increase
· MLR-approved eDetailers — sales cycle cut 22% (72 to 56 days)
Lead Brand Designer
Acutis Biosciences · Contract · Jun 2021 – Nov 2023· NJ, USA
▬
· Brand identity and investor narrative — $2.1M seed financing, 14 investor meetings
· 5 new clinical partnerships in 6 months — +27% partner conversion
Acutis Biosciences · Contract · Jun 2021 – Nov 2023· NJ, USA
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· Brand identity and investor narrative — $2.1M seed financing, 14 investor meetings
· 5 new clinical partnerships in 6 months — +27% partner conversion
Lead Brand Designer
NOFAAA Therapeutics · Contract · Feb 2022 – Mar 2023· NY, USA
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· Full brand identity from scratch for an early-stage precision medicine company, designed to project credibility
before the product had funding
NOFAAA Therapeutics · Contract · Feb 2022 – Mar 2023· NY, USA
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· Full brand identity from scratch for an early-stage precision medicine company, designed to project credibility
before the product had funding
Art Director & Brand Designer
Uber Advertising · Contract · May 2015 – May 2017 · Paris, France
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· Editorial visual system for an Uber-branded print magazine distributed across Paris taxis and limousines
Uber Advertising · Contract · May 2015 – May 2017 · Paris, France
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· Editorial visual system for an Uber-branded print magazine distributed across Paris taxis and limousines
Art Director (Associated)
Com&co · Full-time · Nov 2004 – March 2015 · Greater Marseille, France
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· Creative direction for 30+ medical and scientific events annually across international markets
Com&co · Full-time · Nov 2004 – March 2015 · Greater Marseille, France
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· Creative direction for 30+ medical and scientific events annually across international markets
Skills
Brand Identity & Visual Systems · Art Direction · Campaign Development · Adobe Creative Suite · Figma · AI-Assisted Creative Workflows · Packaging Design · Editorial Design
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