Summary
Twenty years in, most of the work still comes down to the same problem: making something complicated easy to trust. That has shown up as a 360-degree rebrand that lifted brand recognition 50%, an investor deck that helped close $2.1M in seed funding, and a lot of quieter work in between, building brand systems that hold up under MLR review without losing their edge.
I lead cross-functional teams of two to six across designers, copywriters, medical writers, developers, photographers, videographers, and 3D artists, from positioning through production. Agency-trained, on long-term contracts for most of the last decade, equally comfortable setting strategy and sitting at a desk pushing pixels myself.
I lead cross-functional teams of two to six across designers, copywriters, medical writers, developers, photographers, videographers, and 3D artists, from positioning through production. Agency-trained, on long-term contracts for most of the last decade, equally comfortable setting strategy and sitting at a desk pushing pixels myself.
Key achievements
• 50% brand recognition lift: led full rebrand and integrated campaign across identity, digital,
social and print for a national clinical brand, directing a team of 5
• 29% increase in HCP engagement: directed adoption campaigns including modular key visuals
and collection guides
• 30% faster MLR approvals: embedded QA checklists and claim-evidence matrix,
cutting regulatory review rounds from 3.2 to 2.1 average
• 58% CTR increase: redesigned paid social creative with sharper CTAs across pharma-adjacent campaigns
• Teams of up to 6 directed across designers, developers, copywriters, videographers and 3D artists,
on brand builds, product launches and international events
social and print for a national clinical brand, directing a team of 5
• 29% increase in HCP engagement: directed adoption campaigns including modular key visuals
and collection guides
• 30% faster MLR approvals: embedded QA checklists and claim-evidence matrix,
cutting regulatory review rounds from 3.2 to 2.1 average
• 58% CTR increase: redesigned paid social creative with sharper CTAs across pharma-adjacent campaigns
• Teams of up to 6 directed across designers, developers, copywriters, videographers and 3D artists,
on brand builds, product launches and international events
Professional experience
Founder and Art Director
PH260272 Studio · Contract & Client Engagements · Jan 2016 – Present · France + USA
▬
• Created integrated campaign concepts across digital, social, print, and experiential platforms for 35+ clients in Healthcare
and Biotech, Fashion and Lifestyle, CPG and Packaging, Editorial and Publishing, Tech and AI, Luxury and Hospitality
• Led project teams of 2 to 6 per engagement, including designers, copywriters, medical writers, developers, photographers,
and 3D artists
• Partnered directly with founders, CEOs, and marketing leads to take briefs from positioning to production
• Produced distinctive, brand-aligned creative from strategic briefs with copywriters and cross-functional teams
• Shaped concepting and pitch development from initial strategy through final execution
• Preserved brand and regulatory consistency across healthcare and biotech engagements under tight MLR timelines
• Built design systems and creative workflows to cut production friction
PH260272 Studio · Contract & Client Engagements · Jan 2016 – Present · France + USA
▬
• Created integrated campaign concepts across digital, social, print, and experiential platforms for 35+ clients in Healthcare
and Biotech, Fashion and Lifestyle, CPG and Packaging, Editorial and Publishing, Tech and AI, Luxury and Hospitality
• Led project teams of 2 to 6 per engagement, including designers, copywriters, medical writers, developers, photographers,
and 3D artists
• Partnered directly with founders, CEOs, and marketing leads to take briefs from positioning to production
• Produced distinctive, brand-aligned creative from strategic briefs with copywriters and cross-functional teams
• Shaped concepting and pitch development from initial strategy through final execution
• Preserved brand and regulatory consistency across healthcare and biotech engagements under tight MLR timelines
• Built design systems and creative workflows to cut production friction
Lead Art Director and Campaign Lead
Acutis Diagnostics · Contract · Jan 2018 – Jan 2026 · NY, USA
▬
• Led the full 360-degree rebrand across identity, HCP/patient messaging, web, and social; elevated brand recognition by 50%
• Directed a team of 5: creative director, 2 designers, copywriter, WordPress developer
• Designed MLR-approved eDetailers and objection-handling inserts, reducing the sales cycle by 22% (72 to 56 days)
and improving HCP close rates
• Directed HCP adoption campaigns, including modular key visuals, algorithm cards, and collection guides;
drove a 29% increase in test orders
• Redesigned paid social with sharper CTAs; boosted CTR by 58% and increased patient engagement across campaigns
Acutis Diagnostics · Contract · Jan 2018 – Jan 2026 · NY, USA
▬
• Led the full 360-degree rebrand across identity, HCP/patient messaging, web, and social; elevated brand recognition by 50%
• Directed a team of 5: creative director, 2 designers, copywriter, WordPress developer
• Designed MLR-approved eDetailers and objection-handling inserts, reducing the sales cycle by 22% (72 to 56 days)
and improving HCP close rates
• Directed HCP adoption campaigns, including modular key visuals, algorithm cards, and collection guides;
drove a 29% increase in test orders
• Redesigned paid social with sharper CTAs; boosted CTR by 58% and increased patient engagement across campaigns
Art Director
Benchworks · Contract · October 2025 – January 2026 · NY, USA
▬
• Art directed HCP mini-journey email series (emails 1–6) for the RADICAVA ORS launch campaign
• Designed sequenced HCP communications within a regulated pharma framework, maintaining brand consistency
and claim integrity across the full journey arc
Benchworks · Contract · October 2025 – January 2026 · NY, USA
▬
• Art directed HCP mini-journey email series (emails 1–6) for the RADICAVA ORS launch campaign
• Designed sequenced HCP communications within a regulated pharma framework, maintaining brand consistency
and claim integrity across the full journey arc
Lead Art Director — Brand Identity
NOFAAA Therapeutics · Contract · Feb 2022 – Mar 2023 · NY, USA
▬
• Built full brand identity from scratch for an early-stage precision medicine startup,
designed to project clinical credibility before the product had funding or published validation
• Developed visual system, investor-facing materials, and brand architecture to support fundraising and scientific positioning
NOFAAA Therapeutics · Contract · Feb 2022 – Mar 2023 · NY, USA
▬
• Built full brand identity from scratch for an early-stage precision medicine startup,
designed to project clinical credibility before the product had funding or published validation
• Developed visual system, investor-facing materials, and brand architecture to support fundraising and scientific positioning
Lead Art Director
Acutis Biosciences · Contract · Jun 2021 – Nov 2023 · NJ, USA
▬
• Built brand identity, brand architecture, and investor narrative from scratch for a precision medicine startup
• Designed site and pitch materials, driving 14 investor meetings and $2.1M seed financing
• Separated the subsidiary brand from its parent without severing the credibility link between them
• Led a copywriter and a medical writer, working directly with the CEO
• Translated complex science into MOA diagrams, algorithm trees, and specimen cards for clinicians;
reduced ordering errors by18%
Acutis Biosciences · Contract · Jun 2021 – Nov 2023 · NJ, USA
▬
• Built brand identity, brand architecture, and investor narrative from scratch for a precision medicine startup
• Designed site and pitch materials, driving 14 investor meetings and $2.1M seed financing
• Separated the subsidiary brand from its parent without severing the credibility link between them
• Led a copywriter and a medical writer, working directly with the CEO
• Translated complex science into MOA diagrams, algorithm trees, and specimen cards for clinicians;
reduced ordering errors by18%
Art Director & Brand Designer
Uber Advertising · Contract · May 2015 – May 2017 · Paris, France
▬
• Led brand identity and editorial design for an Uber-branded print magazine distributed daily
across Paris taxis and limousines
• Established the full editorial visual system from scratch, including grid architecture, typographic hierarchy,
and production standards
Uber Advertising · Contract · May 2015 – May 2017 · Paris, France
▬
• Led brand identity and editorial design for an Uber-branded print magazine distributed daily
across Paris taxis and limousines
• Established the full editorial visual system from scratch, including grid architecture, typographic hierarchy,
and production standards
Art Director and Event Design Lead
Com&co · Full-time & Associated · Nov 2004 – March 2015 · Greater Marseille, France
▬
• Led 30+ medical and scientific events annually across international markets in a traditional agency setting
• Managed a team of 6: four designers, a developer, and a videographer, plus vendor relationships across France and Europe
• Developed cohesive branding systems, large-format print and environmental graphics for high-profile scientific
and corporate events
Com&co · Full-time & Associated · Nov 2004 – March 2015 · Greater Marseille, France
▬
• Led 30+ medical and scientific events annually across international markets in a traditional agency setting
• Managed a team of 6: four designers, a developer, and a videographer, plus vendor relationships across France and Europe
• Developed cohesive branding systems, large-format print and environmental graphics for high-profile scientific
and corporate events
Core skills
• Creative Direction and Campaign Strategy
• Integrated Multi-Channel Campaign Development (Digital, Social, Print, Experiential)
• Creative Team Leadership: briefing, direction, and quality control across teams of 2 to 6
• Concepting, Pitch Development, and Creative Presentation
• Healthcare Marketing, Pharma, and Biotech Branding
• MLR and Compliance-Driven Review Processes
• Brand Standards, Typography, and Layout
• Cross-Functional Collaboration (Creative Directors, Copywriters, Strategists, Developers, Photographers)
• Design System Documentation and Rollout
• AI-Enabled Creative Workflows
• Integrated Multi-Channel Campaign Development (Digital, Social, Print, Experiential)
• Creative Team Leadership: briefing, direction, and quality control across teams of 2 to 6
• Concepting, Pitch Development, and Creative Presentation
• Healthcare Marketing, Pharma, and Biotech Branding
• MLR and Compliance-Driven Review Processes
• Brand Standards, Typography, and Layout
• Cross-Functional Collaboration (Creative Directors, Copywriters, Strategists, Developers, Photographers)
• Design System Documentation and Rollout
• AI-Enabled Creative Workflows
Tools & technology
• Adobe Illustrator, Photoshop, InDesign
• Figma
• Adobe Firefly, Midjourney, Runway
• DAM and QA Workflows
• Monday, Asana, Notion
• Microsoft Office
• Figma
• Adobe Firefly, Midjourney, Runway
• DAM and QA Workflows
• Monday, Asana, Notion
• Microsoft Office
Additional information
• Languages: French (native), English (professional fluency)
• Work Authorization: Green card holder, fully authorized to work in the United States, no sponsorship required
• Availability: Full-time or contracts
• Open to relocation anywhere in the USA, Paris, France & Europe
▬
• Work Authorization: Green card holder, fully authorized to work in the United States, no sponsorship required
• Availability: Full-time or contracts
• Open to relocation anywhere in the USA, Paris, France & Europe
▬
Let’s work together