I lead brand identity and visual systems for organizations operating in environments
where clarity, credibility, and consistency matter.
My work spans industries with distinct constraints, regulatory, cultural, technical, or experiential,
and focuses on building design systems that scale, adapt, and perform over time.
Rather than applying a single aesthetic, I shape visual languages that respond to each industry’s realities
while maintaining strong brand governance and long-term coherence.
where clarity, credibility, and consistency matter.
My work spans industries with distinct constraints, regulatory, cultural, technical, or experiential,
and focuses on building design systems that scale, adapt, and perform over time.
Rather than applying a single aesthetic, I shape visual languages that respond to each industry’s realities
while maintaining strong brand governance and long-term coherence.
Healthcare & Biotech
I lead editorial design systems built on strong typographic structure, rhythm, and hierarchy.
These systems support long-form storytelling and multi-platform consistency, allowing content to scale across print and digital while maintaining a distinct editorial voice.
▬
Focus: editorial systems, typography, layouts,
print and digital publications
SEE ALL THE PROJECTS >
These systems support long-form storytelling and multi-platform consistency, allowing content to scale across print and digital while maintaining a distinct editorial voice.
▬
Focus: editorial systems, typography, layouts,
print and digital publications
SEE ALL THE PROJECTS >
Luxury, Fashion & Lifestyle
I design refined brand identities and visual systems that balance heritage, aspiration, and modern relevance.
In luxury and lifestyle contexts, my role often centers on protecting brand integrity while evolving execution across product, packaging, campaigns, and digital experiences.
▬
Focus: identity systems, packaging, campaign art direction,
digital and print execution
SEE ALL THE PROJECTS >
In luxury and lifestyle contexts, my role often centers on protecting brand integrity while evolving execution across product, packaging, campaigns, and digital experiences.
▬
Focus: identity systems, packaging, campaign art direction,
digital and print execution
SEE ALL THE PROJECTS >
Editorial, Publishing & Culture
I lead editorial design systems built on strong typographic structure, rhythm, and hierarchy.
These systems support long-form storytelling and
multi-platform consistency, allowing content to scale across print and digital while maintaining a distinct editorial voice.
▬
Focus: editorial systems, typography, layouts,
print and digital publications
SEE ALL THE PROJECTS >
These systems support long-form storytelling and
multi-platform consistency, allowing content to scale across print and digital while maintaining a distinct editorial voice.
▬
Focus: editorial systems, typography, layouts,
print and digital publications
SEE ALL THE PROJECTS >
Product, Tech & Performance Brands
I lead editorial design systems built on strong typographic structure, rhythm, and hierarchy.
These systems support long-form storytelling and multi-platform consistency, allowing content to scale across print and digital while maintaining a distinct editorial voice.
▬
Focus: brand systems, UI-aligned visual identity,
digital platforms, product storytelling
SEE ALL THE PROJECTS >
These systems support long-form storytelling and multi-platform consistency, allowing content to scale across print and digital while maintaining a distinct editorial voice.
▬
Focus: brand systems, UI-aligned visual identity,
digital platforms, product storytelling
SEE ALL THE PROJECTS >
Cross-Industry Leadership
⋰
⋰
My role is not just to design,
but to lead brands visually
as they scale.
but to lead brands visually
as they scale.
Across all sectors, I’m trusted to:
• Define and protect brand standards
• Lead visual systems from concept through execution
• Guide cross-functional teams with clarity and consistency
• Balance creative ambition with operational realities
• Lead visual systems from concept through execution
• Guide cross-functional teams with clarity and consistency
• Balance creative ambition with operational realities
I’m available for Brand Design Lead, Senior Brand Designer,
and Art Director roles — freelance or contract.
and Art Director roles — freelance or contract.