La Cave Aixoise — Retail System = One Grid, Every Wine
A wine shelf is forty bottles of the same silhouette. Being beautiful is not the job; being found is.
CPG — Wine — Packaging
Fragrence75 — Cosmetics Packaging, Premium From Day One
A new beauty brand has no reputation to lean on. The pack has to do all of it, in one look.
Beauty — Packaging — Product Launch
Eau de Saint-Tropez — Men's Grooming Packaging
Premium men's skincare packaging, built on restraint instead of the category's usual ruggedness.
CPG — Packaging — Lifestyle
Volvic — Global Packaging = Proof Of Origin
Global packaging system that translates volcanic origin into a shelf-ready brand identity. 60+ markets · 1bn+ bottles a year · via Purjus Communication
CPG — Packaging — Global Brand
Aix Box — Community Identity = One Brand, 3 Audiences
A brand for children that teenagers will not reject and parents will trust.
Youth — Community — Brand System