My work focuses on owning and evolving how brands show up, visually, structurally,
and consistently, across teams, channels, and moments of change.
and consistently, across teams, channels, and moments of change.
I’m often brought in when organizations need clarity:
to define visual standards, align stakeholders, and guide design decisions that scale.
My role sits at the intersection of strategy, craft, and execution, ensuring design serves
both the brand and the business.
to define visual standards, align stakeholders, and guide design decisions that scale.
My role sits at the intersection of strategy, craft, and execution, ensuring design serves
both the brand and the business.
What I Do
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Art Direction & Creative Leadership
Defining visual direction, guiding teams, and maintaining consistency across brand-facing work.
Defining visual direction, guiding teams, and maintaining consistency across brand-facing work.
Brand Identity & Visual Systems
Building and evolving scalable systems that hold up across platforms, audiences, and time.
Building and evolving scalable systems that hold up across platforms, audiences, and time.
Campaign & Cross-Channel Design
Translating strategy into cohesive creative across digital, social, print, and experiential touchpoints.
Translating strategy into cohesive creative across digital, social, print, and experiential touchpoints.
Design for Complex & Regulated Spaces
Extensive experience in healthcare, biotech, and pharma, simplifying information while respecting constraints.
Extensive experience in healthcare, biotech, and pharma, simplifying information while respecting constraints.
Selected Impact
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• Reduced sales cycles and improved conversion through clearer visual hierarchy and messaging systems
• Increased engagement and click-through rates across paid and organic channels
• Led brand systems adopted across multiple teams, markets, and platforms
• Delivered consistent, high-quality work under tight timelines and regulated requirements
• Increased engagement and click-through rates across paid and organic channels
• Led brand systems adopted across multiple teams, markets, and platforms
• Delivered consistent, high-quality work under tight timelines and regulated requirements
⊢ Details available within individual project case studies
Industries & Clients
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• Healthcare & Biotech • Fashion & Lifestyle • Technology & Education • Editorial & Publishing • Culture & Events
Client work includes:
Acutis Diagnostics, Acutis Biosciences, NOFAAA Therapeutics, Influence Clothing, Brisk Teaching,
Green Affinity Magazine, Wine Atmosphere Magazine, NMWA, Uber, Com&Co, Brisk Teaching,
Acutis Diagnostics, Acutis Biosciences, NOFAAA Therapeutics, Influence Clothing, Brisk Teaching,
Green Affinity Magazine, Wine Atmosphere Magazine, NMWA, Uber, Com&Co, Brisk Teaching,
How I Work?
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I’m hands-on, collaborative, and systems-driven. I care deeply about the small decisions, typography, pacing, hierarchy,
and tone, because that’s where brands either gain trust or lose it.
and tone, because that’s where brands either gain trust or lose it.
Clients and collaborators value me for bridging strategy and execution, bringing order to complexity, and helping teams move faster without sacrificing quality.
Alongside my commercial work, I’m also a visual artist. My studio practice informs how I think about structure, rhythm,
and emotional resonance, and it shows up in the work.
and emotional resonance, and it shows up in the work.
What They Say
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Over the years, I’ve collaborated with clients across biotech, hospitality, publishing, and nonprofit sectors. Here’s what some of them had to say.
❝ Philippe brought a rare blend of clarity, creativity,
and professionalism to our visual identity.
His ability to quickly grasp our complex diagnostic work and translate it into compelling design made him a true partner
in our communication efforts and sales conversions.❞
and professionalism to our visual identity.
His ability to quickly grasp our complex diagnostic work and translate it into compelling design made him a true partner
in our communication efforts and sales conversions.❞
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Jibreel Sarij
CEO
Acutis Diagnostics
❝ Working with Philippe was seamless. He created a brand presence
that reflects our innovation and scientific rigor, while remaining
visually elegant and accessible. A huge asset during our launch phase.❞
that reflects our innovation and scientific rigor, while remaining
visually elegant and accessible. A huge asset during our launch phase.❞
❝ Philippe elevated our brand with clarity and boldness.
His structured approach and attention to detail helped us stand out in a crowded biotech space. Our team loved the collaborative process.❞
His structured approach and attention to detail helped us stand out in a crowded biotech space. Our team loved the collaborative process.❞
❝ Philippe’s branding expertise brought cohesion and vision
to our company’s identity. His intuitive grasp of science and aesthetics
was key in building our presence from the ground up.❞
to our company’s identity. His intuitive grasp of science and aesthetics
was key in building our presence from the ground up.❞
❝ Philippe worked with agility and care.
He understood our mission in health innovation and gave it a visual system that felt human, precise, and optimistic.❞
He understood our mission in health innovation and gave it a visual system that felt human, precise, and optimistic.❞
Leading Brand Identity, Visual Systems
& Cross-Channel Execution.
& Cross-Channel Execution.
Available for freelance and contract roles.