CLIENT / Artimed, atelier de projets & fabrique des envies, France
Project Overview
Artimed is a cultural incubator that promotes artistic collaboration and innovation.
Its goal is to develop a unique visual identity embodying its mission as a creative exploration and project development center, and to provide guidance, exploration,
and inspiration for artists and creators.
Its goal is to develop a unique visual identity embodying its mission as a creative exploration and project development center, and to provide guidance, exploration,
and inspiration for artists and creators.
Approach & Solution
I designed a graphic identity inspired by Lamazou’s sketches, reflecting how ideas
and projects take shape in life:
- The sailing world played a significant role, symbolizing the dreams and realities
this event aims to evoke.
- The new logo, brand guidelines, and revamped collateral helped elevate the Association's
cultural and pedagogical event, fostering greater recognition and engagement.
and projects take shape in life:
- The sailing world played a significant role, symbolizing the dreams and realities
this event aims to evoke.
- The new logo, brand guidelines, and revamped collateral helped elevate the Association's
cultural and pedagogical event, fostering greater recognition and engagement.
LOGO DESIGN: HANDMADE FUTURES
Concept: The logo symbolizes artistic expression and transformation,
inspired by hand-crafted typography and organic curves.
Typography & Style: A textured serif font conveys creativity and craftsmanship, while the curved line evokes movement and idea generation.
Color Palette: Earthy and maritime tones reference Artimed’s connection to nature, travel, and cultural discovery.
inspired by hand-crafted typography and organic curves.
Typography & Style: A textured serif font conveys creativity and craftsmanship, while the curved line evokes movement and idea generation.
Color Palette: Earthy and maritime tones reference Artimed’s connection to nature, travel, and cultural discovery.
Photography & Illustrations: A mix of maritime imagery and
artistic visuals to reflect Artimed’s dynamic ecosystem.
artistic visuals to reflect Artimed’s dynamic ecosystem.
BRAND IDENTITY: CRAFTING WHAT INSPIRES
Compass Motif
Represents guidance, exploration, and inspiration
for artists and creators.
Compass Motif
Represents guidance, exploration, and inspiration
for artists and creators.
Circular Elements
Symbolize connectivity and interdisciplinary collaboration.
Symbolize connectivity and interdisciplinary collaboration.
Photography & Illustrations
A mix of maritime imagery and artistic visuals to reflect Artimed’s dynamic ecosystem.
A mix of maritime imagery and artistic visuals to reflect Artimed’s dynamic ecosystem.
Print Collateral
Invitations, event posters, and brochures designed
to establish a cohesive presence.
Invitations, event posters, and brochures designed
to establish a cohesive presence.
CONCEPT BREAKDOWN: SAILING TOWARDS NEW CREATIVE HORIZONS
The sailing imagery in this visual identity represents the essence of exploration, learning, and transformation, combined with the key themes of Artimed’s mission as a creative and cultural incubator:
- Sailboat Metaphor: Progress, ambition, and discovery.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
- Sailboat Metaphor: Progress, ambition, and discovery.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
