CLIENT / Artimed, atelier de projets & fabrique des envies, France
Project Overview
Artimed is a cultural incubator that promotes artistic collaboration and innovation.
Its goal is to develop a unique visual identity embodying its mission as a creative exploration
and project development center and to inspire guidance, exploration, and inspiration
for artists and creators.
Its goal is to develop a unique visual identity embodying its mission as a creative exploration
and project development center and to inspire guidance, exploration, and inspiration
for artists and creators.
Approach & Solution
I designed a graphic identity inspired by Lamazou’s sketches, reflecting how ideas
and projects take shape in life:
- The sailing world played a significant role, symbolizing the dreams and realities of this event
aims to evoke.
- The new logo, brand guidelines, and revamped collateral helped elevate the Association's
cultural and pedagogical event, fostering greater recognition and engagement.
and projects take shape in life:
- The sailing world played a significant role, symbolizing the dreams and realities of this event
aims to evoke.
- The new logo, brand guidelines, and revamped collateral helped elevate the Association's
cultural and pedagogical event, fostering greater recognition and engagement.
LOGO DESIGN
Concept: The logo symbolizes artistic expression and transformation, inspired by hand-crafted typography and organic curves.
Typography & Style: A textured serif font conveys creativity and craftsmanship, while the curved line evokes movement and idea generation.
Color Palette: Earthy and maritime tones reference Artimed’s connection to nature, travel, and cultural discovery.
Typography & Style: A textured serif font conveys creativity and craftsmanship, while the curved line evokes movement and idea generation.
Color Palette: Earthy and maritime tones reference Artimed’s connection to nature, travel, and cultural discovery.
Photography & Illustrations: A mix of maritime imagery and
artistic visuals to reflect Artimed’s dynamic ecosystem.
artistic visuals to reflect Artimed’s dynamic ecosystem.
BRAND IDENTITY
Compass Motif: Represents guidance, exploration, and inspiration
for artists and creators.
for artists and creators.
Circular Elements: Symbolize connectivity and interdisciplinary collaboration.
Photography & Illustrations: A mix of maritime imagery and
artistic visuals to reflect Artimed’s dynamic ecosystem.
artistic visuals to reflect Artimed’s dynamic ecosystem.
Print Collateral: Invitations, event posters, and brochures designed
to establish a cohesive presence.
to establish a cohesive presence.
CONCEPT BREAKDOWN
Sailing Towards New Creative Horizons
The sailing imagery in this visual identity represents the essence of exploration, learning, and transformation—key themes of Artimed’s mission as a creative and cultural incubator.
- Sailboat Metaphor: Progress, ambition, and discovery.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
