CLIENT / Com & Co, Marseille, France
Project Overview
Com&Co, a prominent French event agency specializing in the healthcare sector, sought to create its brand identity to reflect its dynamic approach to organizing digital, hybrid, and in-person events.
The objective was to elaborate a cohesive visual language through all the medical congresses or conferences that would resonate across various platforms and enhance audience engagement.
The objective was to elaborate a cohesive visual language through all the medical congresses or conferences that would resonate across various platforms and enhance audience engagement.
Approach & Solution
As Associate Art Director, I led the development of a comprehensive graphic identity that encapsulates Com&Co's innovative spirit and commitment to excellence:
- Logotype Design: Crafted a modern and versatile logotype that embodies the agency's
forward-thinking ethos.
- Visual Identity: Established a cohesive visual system, including color palettes and typography,
to ensure consistency across all branding materials.
- Digital Assets: Designed engaging digital content tailored for online platforms,
enhancing the agency's digital presence and outreach.
- Logotype Design: Crafted a modern and versatile logotype that embodies the agency's
forward-thinking ethos.
- Visual Identity: Established a cohesive visual system, including color palettes and typography,
to ensure consistency across all branding materials.
- Digital Assets: Designed engaging digital content tailored for online platforms,
enhancing the agency's digital presence and outreach.
This branding strategy strengthened its position in the competitive event management landscape.
LOGO DESIGN: STRUCTURE, CREATIVITY AND MOVEMENT
The logo was designed to reflect the agency’s core strengths—communication, coordination, and creativity in event management. The geometric shapes and construction lines suggest precision, structure, and a strategic approach, which are key elements in organizing large-scale events:
- Geometric grid and shapes reflect the agency’s structured, strategic approach to
event planning and communication.
- Rounded, bold typography gives the logo a contemporary and professional look while
remaining friendly and accessible.
- Arrow and circular motion embedded in the “O” symbolize creativity, progress,
and the dynamic nature of the agency’s work.
- Bright orange palette evokes energy, visibility, and collaboration — key values for an
event-focused agency.
The logo's clean, modular design allows it to be flexible and impactful across digital, print, and environmental applications.
The logo was designed to reflect the agency’s core strengths—communication, coordination, and creativity in event management. The geometric shapes and construction lines suggest precision, structure, and a strategic approach, which are key elements in organizing large-scale events:
- Geometric grid and shapes reflect the agency’s structured, strategic approach to
event planning and communication.
- Rounded, bold typography gives the logo a contemporary and professional look while
remaining friendly and accessible.
- Arrow and circular motion embedded in the “O” symbolize creativity, progress,
and the dynamic nature of the agency’s work.
- Bright orange palette evokes energy, visibility, and collaboration — key values for an
event-focused agency.
The logo's clean, modular design allows it to be flexible and impactful across digital, print, and environmental applications.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
