CLIENT / Yeah Mobi, China  
Project Overview
This Start-up requested a complete brand identity to position itself as a leader in mobile CPA networks.

They wanted a design that would communicate professionalism, innovation, and trust, reflecting their mobile advertising and performance marketing expertise.

The client sought a cohesive visual identity that would appeal to advertisers and app developers.  
The goal was to create a brand that stood out in the competitive mobile marketing space while conveying reliability and cutting-edge solutions.
Approach & Solution
I developed a visual identity that conveyed both professionalism and innovation:

- I chose a modern font to reflect the company's forward-thinking approach in the mobile CPA network industry.

- I used a blue and yellow palette to balance trust and energy. Blue was selected for its association with reliability and stability, which are essential traits for a CPA network. Yellow added a sense of vibrancy and optimism, representing the dynamic nature of mobile advertising.

- Combining these elements created a bold, contemporary brand identity that stood out in the competitive market.
LOGO DESIGN: A BOLD FUSION OF TECHNOLOGY AND INNOVATION
Color Palette: Dark gray (sophistication, stability) and yellow (energy, innovation).

Typography: Modern sans-serif for a clean, futuristic look.

Graphic Elements: Abstract digital pathways or network-inspired symbols
|to reflect connectivity

Imagery: High-tech visuals with a blue ambiance for a cutting-edge aesthetic.

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