CLIENT / Acutis Diagnostics, Hicksville, NY, USA
Project Overview
Acutis is a company at the forefront of clinical toxicology, pursuing innovative technologies
and strategies to focus on the immediate and long-term future.
Established in 2014, the company aims to increase its presence and visibility in the US market and rebrand its entire identity in 2018 with the new logotype and graphic chart I elaborated.
and strategies to focus on the immediate and long-term future.
Established in 2014, the company aims to increase its presence and visibility in the US market and rebrand its entire identity in 2018 with the new logotype and graphic chart I elaborated.
Approach & Solution
The existing brand identity for Acutis did not align with the company's current and future vision.
I brought simplicity, accuracy, and sharpness into Acutis's identity by redesigning the logotype and all the mediums used by sales teams, following the codes of the pharmaceutical industry, and incorporating the notion of the future and high-tech into the visuals.
I brought simplicity, accuracy, and sharpness into Acutis's identity by redesigning the logotype and all the mediums used by sales teams, following the codes of the pharmaceutical industry, and incorporating the notion of the future and high-tech into the visuals.
Previous logo
Rebranded identity
LOGO REDESIGN: PRECISION AND INNOVATION
Concept: A refined and modern logo conveying precision, trust, and innovation in diagnostics.
Typography & Style: A clean, sans-serif typeface with a bold yet minimal design. The macron accent adds uniqueness and emphasis.
Color Palette: Deep teal for reliability and expertise, contrasted with vibrant magenta for innovation and distinction.
