CLIENT / F Mag, Le Magazine Ultrafeminin, Aix-en-Provence, France
Project Overview
The client sought a distinctive and instantly recognizable visual identity for F Mag, Le Magazine Ultra-feminin, a new lifestyle and fashion magazine.
The goal was to craft an image that would position the publication as a leading trend authority—modern, bold, and effortlessly stylish.
The goal was to craft an image that would position the publication as a leading trend authority—modern, bold, and effortlessly stylish.
Approach & Solutions
I designed F Mag’s identity to be as bold and striking as the fashion world it represents:
- My approach was rooted in high-contrast visuals, using black-and-white imagery with deep,
intense grays to create a sense of drama and sophistication.
- This aesthetic choice reinforces the magazine’s modern, editorial edge, making each spread iconic
and timeless.
- The typography follows the same philosophy to establish a distinctive, high-fashion look—a potent mix
of refined serifs and bold sans-serifs.
- The layout is intentionally minimalist yet structured, allowing the striking photography to take center stage
while maintaining balance and luxury.
- This visual approach ensures that F Mag stands out as a trendsetting, high-impact publication,
immediately recognizable for its bold artistic direction and editorial sophistication.
- My approach was rooted in high-contrast visuals, using black-and-white imagery with deep,
intense grays to create a sense of drama and sophistication.
- This aesthetic choice reinforces the magazine’s modern, editorial edge, making each spread iconic
and timeless.
- The typography follows the same philosophy to establish a distinctive, high-fashion look—a potent mix
of refined serifs and bold sans-serifs.
- The layout is intentionally minimalist yet structured, allowing the striking photography to take center stage
while maintaining balance and luxury.
- This visual approach ensures that F Mag stands out as a trendsetting, high-impact publication,
immediately recognizable for its bold artistic direction and editorial sophistication.
LOGOTYPE: A BOLD IDENTITY FOR A TREND-DEFINING FASHION MAGAZINE
The logotype was designed to be iconic and versatile, ensuring adaptability across print, digital, and social media platforms.
The layout structure creates a strong visual hierarchy, instantly engaging content while maintaining a sleek, high-end appeal.
To achieve this, I developed a branding system that balances high fashion aesthetics with an editorial edge:
- Typography: A blend of refined serif and bold sans-serif fonts to evoke sophistication and modernity.
- Color Palette: A striking yet adaptable tone selection that complements fashion photography
and editorial content.
- Graphic Elements: Minimalist yet dynamic layouts highlighting the magazine’s trend-driven essence.
- Photos: Black-and-white imagery with deep, intense grays to create a sense of drama and sophistication.
The logotype was designed to be iconic and versatile, ensuring adaptability across print, digital, and social media platforms.
The layout structure creates a strong visual hierarchy, instantly engaging content while maintaining a sleek, high-end appeal.
To achieve this, I developed a branding system that balances high fashion aesthetics with an editorial edge:
- Typography: A blend of refined serif and bold sans-serif fonts to evoke sophistication and modernity.
- Color Palette: A striking yet adaptable tone selection that complements fashion photography
and editorial content.
- Graphic Elements: Minimalist yet dynamic layouts highlighting the magazine’s trend-driven essence.
- Photos: Black-and-white imagery with deep, intense grays to create a sense of drama and sophistication.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
