CLIENT / F Mag, Le Magazine Ultrafeminin, Aix-en-Provence, France
Project Overview
The client sought a distinctive and instantly recognizable visual identity for F Mag, Le Magazine Ultra-feminin, a new lifestyle and fashion magazine.
The goal was to craft an image that would position the publication as a leading trend authority—modern, bold, and effortlessly stylish.
The goal was to craft an image that would position the publication as a leading trend authority—modern, bold, and effortlessly stylish.
Approach & Solutions
I designed F Mag’s identity to be as bold and striking as the fashion world it represents:
- My approach was rooted in high-contrast visuals, using black-and-white imagery with deep,
intense grays to create a sense of drama and sophistication. This aesthetic choice reinforces
the magazine’s modern, editorial edge, making each spread iconic and timeless.
- My approach was rooted in high-contrast visuals, using black-and-white imagery with deep,
intense grays to create a sense of drama and sophistication. This aesthetic choice reinforces
the magazine’s modern, editorial edge, making each spread iconic and timeless.
- The typography follows the same philosophy to establish a distinctive, high-fashion look—a potent mix
of refined serifs and bold sans-serifs. The layout is intentionally minimalist yet structured, allowing
the striking photography to take center stage while maintaining balance and luxury.
of refined serifs and bold sans-serifs. The layout is intentionally minimalist yet structured, allowing
the striking photography to take center stage while maintaining balance and luxury.
- This visual approach ensures that F Mag stands out as a trendsetting, high-impact publication,
immediately recognizable for its bold artistic direction and editorial sophistication.
immediately recognizable for its bold artistic direction and editorial sophistication.
LOGOTYPE: A BOLD IDENTITY FOR A TREND-DEFINING FASHION MAGAZINE
The logotype was designed to be iconic and versatile, ensuring adaptability across print, digital, and social media platforms.
The layout structure creates a strong visual hierarchy, instantly engaging content while maintaining a sleek, high-end appeal. To achieve this, I developed a branding system that balances high fashion aesthetics with an editorial edge:
- Typography
A blend of refined serif and bold sans-serif fonts to evoke sophistication and modernity.
- Color Palette
A striking yet adaptable selection of tones that complement fashion photography and editorial content.
- Graphic Elements
Minimalist yet dynamic layouts that highlight the magazine’s trend-driven essence.
- Photos
Black-and-white imagery with deep, intense grays to create a sense of drama and sophistication.
The logotype was designed to be iconic and versatile, ensuring adaptability across print, digital, and social media platforms.
The layout structure creates a strong visual hierarchy, instantly engaging content while maintaining a sleek, high-end appeal. To achieve this, I developed a branding system that balances high fashion aesthetics with an editorial edge:
- Typography
A blend of refined serif and bold sans-serif fonts to evoke sophistication and modernity.
- Color Palette
A striking yet adaptable selection of tones that complement fashion photography and editorial content.
- Graphic Elements
Minimalist yet dynamic layouts that highlight the magazine’s trend-driven essence.
- Photos
Black-and-white imagery with deep, intense grays to create a sense of drama and sophistication.
