CLIENT ▸ GoFiit, Paris, France
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials
Project Overview
Gofiit needed a dynamic, modern brand identity to launch its free sports training platform.
The design had to be fresh, approachable, and versatile across digital platforms,
appealing to fitness enthusiasts and reinforcing its high-quality, accessible content.
The design had to be fresh, approachable, and versatile across digital platforms,
appealing to fitness enthusiasts and reinforcing its high-quality, accessible content.
Approach & Solution
I combined black and white visuals to enhance the impact of the brand’s vibrant logotype:
- The minimalist use of black and white in the background and typography created a clean,
modern canvas that allowed the bright green to stand out, symbolizing energy, vitality,
and growth.
- This contrast magnified the freshness and dynamism of the logo, making it the focal point
of the design.
- The aesthetic was bold yet sleek, emphasizing Goofiit’s mission to offer free, accessible sports
training while ensuring the brand remained visually compelling across all platforms.
- The minimalist use of black and white in the background and typography created a clean,
modern canvas that allowed the bright green to stand out, symbolizing energy, vitality,
and growth.
- This contrast magnified the freshness and dynamism of the logo, making it the focal point
of the design.
- The aesthetic was bold yet sleek, emphasizing Goofiit’s mission to offer free, accessible sports
training while ensuring the brand remained visually compelling across all platforms.
The Goofiit logo was designed as a flexible wordmark, rounded, energetic,
and intentionally informal to reinforce approachability and movement.
and intentionally informal to reinforce approachability and movement.
Looking to energize your fitness or wellness brand with a bold, engaging design?
