CLIENT / Magym
Project Overview
Magym, a new digital fitness platform, requested a brand identity that captures its innovative,
energetic, and empowering essence.
The client sought a design that stands out in the competitive fitness industry, communicates energy
and movement, and effectively engages users across all touchpoints.
energetic, and empowering essence.
The client sought a design that stands out in the competitive fitness industry, communicates energy
and movement, and effectively engages users across all touchpoints.
Approach & Solution
I developed a cohesive brand identity for Magym that integrates smoothly across apps, social media,
and promotional materials, positioning it as an innovative, energetic, and empowering fitness platform:
- The bold and dynamic logo reflects the brand’s digital focus and active nature.
- I crafted a clean, modern wordmark with subtle design elements that convey strength
and movement.
and promotional materials, positioning it as an innovative, energetic, and empowering fitness platform:
- The bold and dynamic logo reflects the brand’s digital focus and active nature.
- I crafted a clean, modern wordmark with subtle design elements that convey strength
and movement.
LOGO DESIGN: PRECISION AND MOTION
This reflects the sharp, dynamic shape above the wordmark and hints at movement, energy,
and modernity—qualities often associated with fitness, agility, or performance:
- Concept: A dynamic and modern identity reflecting movement, energy, and progression.
- Typography & Style: Geometric, sans-serif typeface ensures readability and a strong brand presence
- Color Palette: Bold red gradient symbolizes passion, strength, and vitality.
and modernity—qualities often associated with fitness, agility, or performance:
- Concept: A dynamic and modern identity reflecting movement, energy, and progression.
- Typography & Style: Geometric, sans-serif typeface ensures readability and a strong brand presence
- Color Palette: Bold red gradient symbolizes passion, strength, and vitality.
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: MODULAR MOMENTUM
The brand system is built around bold gradients, high-impact typography, and custom iconography—all housed in geometric, app-like tiles that mirror the platform's efficiency.
I designed the MAGYM ARROW and MAGYM WING symbols as modular visual anchors, each tailored to a specific workout style and mood while maintaining consistency across sessions.
Paired with raw, shallow-depth AI photography of real gym equipment and punchy vertical text layouts, the brand becomes instantly recognizable and movement-driven.
The result is a fitness identity as sharp and adaptable as the workouts it powers.
The brand system is built around bold gradients, high-impact typography, and custom iconography—all housed in geometric, app-like tiles that mirror the platform's efficiency.
I designed the MAGYM ARROW and MAGYM WING symbols as modular visual anchors, each tailored to a specific workout style and mood while maintaining consistency across sessions.
Paired with raw, shallow-depth AI photography of real gym equipment and punchy vertical text layouts, the brand becomes instantly recognizable and movement-driven.
The result is a fitness identity as sharp and adaptable as the workouts it powers.
ICONOGRAPHY: THE BRANDED MOTION GRID
The graphic approach centers on seamlessly integrating the "M" from Magym into each icon, making the brand instantly recognizable and cohesive across all visuals.
I designed the icons so that the “M” becomes the central framework, either forming the base, acting as handles, or shaping the structure of the equipment.
This ties every icon back to the brand and creates a unique, ownable visual language that stands out in the fitness space and reinforces Magym’s identity at every touchpoint.
The graphic approach centers on seamlessly integrating the "M" from Magym into each icon, making the brand instantly recognizable and cohesive across all visuals.
I designed the icons so that the “M” becomes the central framework, either forming the base, acting as handles, or shaping the structure of the equipment.
This ties every icon back to the brand and creates a unique, ownable visual language that stands out in the fitness space and reinforces Magym’s identity at every touchpoint.
Concept Breakdown 2: DIGITAL FITNESS FLOW
These visuals connect MAGYM’s mobile-first, app-driven identity with real gym motivation.
I used bold, gradient app icons and the signature “M” as dynamic anchors, paired with lifestyle photography and vertical, energetic text.
The result is a brand experience that feels fast, connected, and instantly accessible—bridging remote coaching and in-gym action.
These visuals connect MAGYM’s mobile-first, app-driven identity with real gym motivation.
I used bold, gradient app icons and the signature “M” as dynamic anchors, paired with lifestyle photography and vertical, energetic text.
The result is a brand experience that feels fast, connected, and instantly accessible—bridging remote coaching and in-gym action.
Concept Breakdown 3: ENERGY IN MOTION
I combined dynamic, close-up athlete portraits and equipment shots with bold arrow graphics and signature pink branding for these visuals.
Each image spotlights individual focus and effort, paired with vertical text and the arrow symbol to emphasize forward movement, progress, and personalized coaching.
The result is a visual identity that feels intense, motivational, and unmistakably digital, capturing each user's dedication and the MAGYM platform's innovative energy.
I combined dynamic, close-up athlete portraits and equipment shots with bold arrow graphics and signature pink branding for these visuals.
Each image spotlights individual focus and effort, paired with vertical text and the arrow symbol to emphasize forward movement, progress, and personalized coaching.
The result is a visual identity that feels intense, motivational, and unmistakably digital, capturing each user's dedication and the MAGYM platform's innovative energy.
