CLIENT ▸ Fragrence 75, Paris, France
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Material
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Material
The Challenge
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Strategic Approach
Packaging-first brand expression
Hierarchy-led design to support fast scanning at shelf and online
Controlled premium signals through typography, spacing, and restraint
Packaging-first brand expression
Hierarchy-led design to support fast scanning at shelf and online
Controlled premium signals through typography, spacing, and restraint
Creative Solution
A clean, elevated packaging direction designed for confidence and clarity
Front-panel composition that prioritizes product name, benefit, and category
Visual decisions that reinforce premium perception without over-decoration
A clean, elevated packaging direction designed for confidence and clarity
Front-panel composition that prioritizes product name, benefit, and category
Visual decisions that reinforce premium perception without over-decoration
Scope & System
Packaging architecture and front/back information structure
SKU differentiation rules (variants, sizes, product types)
Consistent layout principles for line extensions
Packaging architecture and front/back information structure
SKU differentiation rules (variants, sizes, product types)
Consistent layout principles for line extensions
Key Results
Established a cohesive packaging look across the product line
Improved product clarity through structured hierarchy
Enabled efficient extension to new SKUs without redesigning the framework
Established a cohesive packaging look across the product line
Improved product clarity through structured hierarchy
Enabled efficient extension to new SKUs without redesigning the framework
Impact & Performance
Stronger shelf presence through cleaner signal and premium restraint
Easier navigation across the line through consistent packaging architecture
Reduced production ambiguity by defining clear layout rules
Stronger shelf presence through cleaner signal and premium restraint
Easier navigation across the line through consistent packaging architecture
Reduced production ambiguity by defining clear layout rules
Deliverables
Packaging designs across key SKUs
Print-ready production files
Basic packaging guidelines for line consistency
Packaging designs across key SKUs
Print-ready production files
Basic packaging guidelines for line consistency
The Role & Leadership
Brand Design Lead
Led packaging concept through production, defining the packaging architecture and ensuring consistency across SKUs and print outputs.
Brand Design Lead
Led packaging concept through production, defining the packaging architecture and ensuring consistency across SKUs and print outputs.
Why This Works Matters
This project demonstrates my approach to packaging as a system, not a surface. By aligning brand strategy, design rigor, and production realities, the Fragrence 75 launch was positioned for growth from day one, visually coherent, commercially sound, and built to scale
This project demonstrates my approach to packaging as a system, not a surface. By aligning brand strategy, design rigor, and production realities, the Fragrence 75 launch was positioned for growth from day one, visually coherent, commercially sound, and built to scale
Designed a refined logotype that anchors the packaging system
with clarity, balance, and premium restraint.
with clarity, balance, and premium restraint.
Launching a beauty branch that needs
standout packaging & cohesive campaigns?
standout packaging & cohesive campaigns?
