CLIENT / Eau de Saint-Tropez
Project Overview
Eau de Saint Tropez wanted a brand identity to launch its new line of shower gel and body wash products for men in France.
They were expecting a visual identity that could capture the essence of sophistication and freshness while reflecting their new products' luxurious and high-quality nature.
They were expecting a visual identity that could capture the essence of sophistication and freshness while reflecting their new products' luxurious and high-quality nature.
Approach & Solution
I created a logo and graphic design that embodied sophistication and freshness:
- Combining these colors evoked elegance, a vibrant lifestyle, and the Riviera, appealing to the
modern male consumer.
- The logo featured clean, refined lines, ensuring it stands out as both premium and dynamic.
- This cohesive approach enhanced the brand's image and resonated with its target audience.
- Combining these colors evoked elegance, a vibrant lifestyle, and the Riviera, appealing to the
modern male consumer.
- The logo featured clean, refined lines, ensuring it stands out as both premium and dynamic.
- This cohesive approach enhanced the brand's image and resonated with its target audience.
LOGO DESIGN: A SIGNATURE SYMBOL OF RIVIERA ELEGANCE
The logo embodies a blend of sophistication and freshness, capturing the essence of the French Riviera lifestyle to position the brand as a distinguished choice in the men's grooming market.:
- Typography & Style: A clean, modern font ensures clarity and accessibility, reflecting
the brand's luxurious and high-quality nature.
- Color Palette: Blue conveys calmness and luxury, while yellow adds vitality and energy,
evoking elegance and a vibrant lifestyle.
- Graphic Elements: Abstract, dynamic shapes suggest adaptability and seamless integration,
aligning with the brand's innovative approach to men's grooming products.
The logo embodies a blend of sophistication and freshness, capturing the essence of the French Riviera lifestyle to position the brand as a distinguished choice in the men's grooming market.:
- Typography & Style: A clean, modern font ensures clarity and accessibility, reflecting
the brand's luxurious and high-quality nature.
- Color Palette: Blue conveys calmness and luxury, while yellow adds vitality and energy,
evoking elegance and a vibrant lifestyle.
- Graphic Elements: Abstract, dynamic shapes suggest adaptability and seamless integration,
aligning with the brand's innovative approach to men's grooming products.
Concept Breakdown 1: skincare with a Mediterranean pulse
Eau de Saint-Tropez channels the elegance of the French Riviera into a skincare campaign where water becomes the central metaphor for clarity, vitality, and ease.
The visual identity uses fluid typography, cool blues, and golden gradients to evoke freshness and
Mediterranean warmth.
Close-up imagery and curved graphic accents suggest hydration, luxury, and masculine well-being,
with a modern, minimalist tone.
Eau de Saint-Tropez channels the elegance of the French Riviera into a skincare campaign where water becomes the central metaphor for clarity, vitality, and ease.
The visual identity uses fluid typography, cool blues, and golden gradients to evoke freshness and
Mediterranean warmth.
Close-up imagery and curved graphic accents suggest hydration, luxury, and masculine well-being,
with a modern, minimalist tone.
Concept Breakdown 2: the power of water, bottled
Water is not just a motif in this campaign—it’s the core brand language.
The dynamic flow, splash forms, and luminous textures symbolize purity, energy, and sensory vitality.
Each product is framed within immersive water visuals, turning hydration into a visual and emotional experience.
The wave-shaped brandmark reinforces this identity, anchoring the entire line in the essence of Saint-Tropez: fresh, radiant, and effortlessly elegant.
Water is not just a motif in this campaign—it’s the core brand language.
The dynamic flow, splash forms, and luminous textures symbolize purity, energy, and sensory vitality.
Each product is framed within immersive water visuals, turning hydration into a visual and emotional experience.
The wave-shaped brandmark reinforces this identity, anchoring the entire line in the essence of Saint-Tropez: fresh, radiant, and effortlessly elegant.
Concept Breakdown 2: fluid power
The packaging design merges performance and elegance, focusing on hydration and energy:
- Using sleek, sculpted blue bottles with dynamic water arcs and embossed graphics visually
reinforces freshness and fluidity.
- The typographic layout is clean and modern, while gradient motifs and curved shapes echo
the brand’s aquatic DNA.
- Each product variation is color-coded (lime, gold, navy) to reflect its specific energizing, soothing,
or revitalizing function, ensuring shelf impact and clarity.
The packaging design merges performance and elegance, focusing on hydration and energy:
- Using sleek, sculpted blue bottles with dynamic water arcs and embossed graphics visually
reinforces freshness and fluidity.
- The typographic layout is clean and modern, while gradient motifs and curved shapes echo
the brand’s aquatic DNA.
- Each product variation is color-coded (lime, gold, navy) to reflect its specific energizing, soothing,
or revitalizing function, ensuring shelf impact and clarity.
travel kit breakdown 1: Essence nomade
The Kit Voyage is a portable skincare set designed for modern men on the go.
Its bold, water-inspired pouch evokes freshness and travel ease, echoing the brand’s aquatic identity.
The packaging combines sleek utility with a luxury finish and offers a curated selection of mini essentials for hydration, cleansing, and fragrance, all in a compact, lightweight form.
The Kit Voyage is a portable skincare set designed for modern men on the go.
Its bold, water-inspired pouch evokes freshness and travel ease, echoing the brand’s aquatic identity.
The packaging combines sleek utility with a luxury finish and offers a curated selection of mini essentials for hydration, cleansing, and fragrance, all in a compact, lightweight form.
travel kit breakdown 2: fresh masculinity on the go
This kit captures the brand’s promise: effortless grooming with the spirit of Saint-Tropez wherever you go.
This skincare and fragrance line blends vitality, elegance, and performance through a cohesive design system.
Each product—from the bold Eau Forte to the hydrating Hydro Surge and refined Eau de Parfum, embodies
the spirit of Saint-Tropez.
Clean lines, aquatic hues, and fluid graphics unify the range, offering modern men a daily freshness, power, and sophistication ritual.
This kit captures the brand’s promise: effortless grooming with the spirit of Saint-Tropez wherever you go.
This skincare and fragrance line blends vitality, elegance, and performance through a cohesive design system.
Each product—from the bold Eau Forte to the hydrating Hydro Surge and refined Eau de Parfum, embodies
the spirit of Saint-Tropez.
Clean lines, aquatic hues, and fluid graphics unify the range, offering modern men a daily freshness, power, and sophistication ritual.
