CLIENT ▸ VOLVIC, France
ROLE ▸ Art Director Freelance / Purjus Communication
SCOPE ▸ Custom Packaging Labels, Campaign Materials
ROLE ▸ Art Director Freelance / Purjus Communication
SCOPE ▸ Custom Packaging Labels, Campaign Materials
The Challenge
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Strategic Approach
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Creative Solution
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Scope & System
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Key Results
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Impact & Performance
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Deliverables
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Competitive cosmetics space where packaging must win attention fast
Need to balance premium cues with clear product communication
Packaging required to scale across multiple SKUs and formats
Role & Leadership
Sr Brand Designer
Led brand expression and visual system development for Volvic, translating global brand equity into cohesive campaign and packaging executions while ensuring consistency across digital and consumer touchpoints.
Sr Brand Designer
Led brand expression and visual system development for Volvic, translating global brand equity into cohesive campaign and packaging executions while ensuring consistency across digital and consumer touchpoints.
Why This Works Matters
This project demonstrates my ability to lead product launch campaigns that connect brand storytelling with measurable outcomes, translating strategy into visuals that perform across social, experiential, and retail environments.
This project demonstrates my ability to lead product launch campaigns that connect brand storytelling with measurable outcomes, translating strategy into visuals that perform across social, experiential, and retail environments.
Need to build trust & clarity in a regulated,
science-driven industry?
science-driven industry?
