CLIENT / VOLVIC
Project Overview
For the launch of Volvic’s new flavored mineral water, the objective was to create a packaging design that encapsulates the product's fresh, natural qualities while ensuring strong shelf presence.
The design needed to resonate with consumers seeking refreshment and a connection to nature.
The design needed to resonate with consumers seeking refreshment and a connection to nature.
Approach & Solutions
As the Art Director, I developed vibrant and bold graphics for the bottle design"
- Dynamic colors and organic shapes reflected the product's natural ingredients
and invigorating flavors.
- This visual strategy enhanced brand visibility and aligned with Volvic’s identity,
which was rooted in purity and vitality.
- The redesigned packaging contributed to a more cohesive brand image across
Volvic’s product range, reinforcing its position in the competitive flavored water market.
- Dynamic colors and organic shapes reflected the product's natural ingredients
and invigorating flavors.
- This visual strategy enhanced brand visibility and aligned with Volvic’s identity,
which was rooted in purity and vitality.
- The redesigned packaging contributed to a more cohesive brand image across
Volvic’s product range, reinforcing its position in the competitive flavored water market.
Concept Breakdown 1: A touch of fruit, a world of freshness
The concept for Volvic’s flavored mineral water campaign centers around the sensory fusion of hydration
and taste.
I designed a visual identity that evokes purity and indulgence: water droplets, bubbles, and fruit textures merge
to create a fresh, immersive world.
Each visual captures the idea of a “touch of fruit” through close-up photography, bright juxtapositions,
and minimal copy, reinforcing the product's light, natural feel.
The identity is consistent across packaging and key visuals, ensuring a crisp, contemporary look aligned
with the wellness market.
The concept for Volvic’s flavored mineral water campaign centers around the sensory fusion of hydration
and taste.
I designed a visual identity that evokes purity and indulgence: water droplets, bubbles, and fruit textures merge
to create a fresh, immersive world.
Each visual captures the idea of a “touch of fruit” through close-up photography, bright juxtapositions,
and minimal copy, reinforcing the product's light, natural feel.
The identity is consistent across packaging and key visuals, ensuring a crisp, contemporary look aligned
with the wellness market.
Concept Breakdown 2: A volcanic vitality
This series of images repositions Volvic as a vibrant, naturally sourced refreshment born from the purity of ancient volcanoes.
I emphasize the brand’s origin in the Massif Central’s dormant volcanic springs—highlighting untouched nature, mineral richness, and pristine hydration.
Through striking visuals of eruptions, fruit splashes, and cratered landscapes, the concept merges geology with vitality.
This series of images repositions Volvic as a vibrant, naturally sourced refreshment born from the purity of ancient volcanoes.
I emphasize the brand’s origin in the Massif Central’s dormant volcanic springs—highlighting untouched nature, mineral richness, and pristine hydration.
Through striking visuals of eruptions, fruit splashes, and cratered landscapes, the concept merges geology with vitality.
LABEL DESIGN: splash & substance
The graphic design of the Volvic "Touch of Fruit" labels was built around the idea of dynamic freshness.
I used fluid forms and splash motifs to mirror the water's motion sensation, paired with vibrant fruit textures to evoke natural flavor and energy.
Each label blends visual cues of purity (transparency, light reflections) with a punch of color representing each fruit: orange, strawberry, and kiwi.
The expressive shapes and dotted networks are inspired by organic growth and molecular structure, reinforcing the message of care, quality, and natural sourcing.
The result is a packaging identity that is both playful and premium.
The graphic design of the Volvic "Touch of Fruit" labels was built around the idea of dynamic freshness.
I used fluid forms and splash motifs to mirror the water's motion sensation, paired with vibrant fruit textures to evoke natural flavor and energy.
Each label blends visual cues of purity (transparency, light reflections) with a punch of color representing each fruit: orange, strawberry, and kiwi.
The expressive shapes and dotted networks are inspired by organic growth and molecular structure, reinforcing the message of care, quality, and natural sourcing.
The result is a packaging identity that is both playful and premium.
Chromatic Breakdown: Colors from the fruits
The color system I developed for this Volvic project visually links the water's origin to the fruit flavors it carries.
The iconic volcanic form represents each flavor—evoking Volvic’s natural source—tinted with the exact shade of the featured fruit.
The goal was to craft a chromatic identity that is both sensorial and intuitive: the colors are juicy, vibrant, and natural, reinforcing freshness while staying rooted in the brand’s volcanic heritage.
The color system I developed for this Volvic project visually links the water's origin to the fruit flavors it carries.
The iconic volcanic form represents each flavor—evoking Volvic’s natural source—tinted with the exact shade of the featured fruit.
The goal was to craft a chromatic identity that is both sensorial and intuitive: the colors are juicy, vibrant, and natural, reinforcing freshness while staying rooted in the brand’s volcanic heritage.
Imagery: immersed in freshness
These visuals for Volvic Touch of Fruit are designed to evoke a deeply sensory experience of wellness and freshness.
The underwater portraits of women surrounded by citrus fruits, bubbles, and light refractions create an immersive visual metaphor for hydration that nourishes both body and mind.
The fruit floating around the models suggests purity, vitality, and natural ingredients, while the tactile presence of water on the skin symbolizes the refreshing feeling of drinking Volvic.
The soft lighting, relaxed facial expressions, and vibrant citrus palette communicate serenity, energy, and health.
It echoes how you can feel when drinking water infused with just a touch of fruit: revitalized, balanced, and connected to nature.
These visuals for Volvic Touch of Fruit are designed to evoke a deeply sensory experience of wellness and freshness.
The underwater portraits of women surrounded by citrus fruits, bubbles, and light refractions create an immersive visual metaphor for hydration that nourishes both body and mind.
The fruit floating around the models suggests purity, vitality, and natural ingredients, while the tactile presence of water on the skin symbolizes the refreshing feeling of drinking Volvic.
The soft lighting, relaxed facial expressions, and vibrant citrus palette communicate serenity, energy, and health.
It echoes how you can feel when drinking water infused with just a touch of fruit: revitalized, balanced, and connected to nature.
Concept Breakdown 2: The living effect
These visuals are designed to express how Volvic Touch of Fruit revitalizes both body and mind.
I translated the organic nature of the product into vibrant, fluid forms that symbolize internal vitality.
Each bottle is surrounded by abstract liquid bursts, soft gradients, or flowing structures representing how the product awakens the senses and energizes the body.
This graphic language captures the sensation of freshness and the almost tactile pleasure of hydration, positioning the drink as a refreshment and a sensory experience connecting you to nature.
These visuals are designed to express how Volvic Touch of Fruit revitalizes both body and mind.
I translated the organic nature of the product into vibrant, fluid forms that symbolize internal vitality.
Each bottle is surrounded by abstract liquid bursts, soft gradients, or flowing structures representing how the product awakens the senses and energizes the body.
This graphic language captures the sensation of freshness and the almost tactile pleasure of hydration, positioning the drink as a refreshment and a sensory experience connecting you to nature.
