CLIENT ▸ VOLVIC, France
ROLE ▸ Brand Designer Freelance / Purjus Communication
SCOPE ▸ Custom Packaging Labels, Campaign Materials
ROLE ▸ Brand Designer Freelance / Purjus Communication
SCOPE ▸ Custom Packaging Labels, Campaign Materials
The Challenge
Volvic was launching a new range of flavored mineral waters and needed a campaign that would break through a crowded beverage category, drive trial and conversion, and reassert the brand’s volcanic purity in a more contemporary, lifestyle-driven way.
The challenge was to balance natural credibility with flavor-led appeal, while activating the launch across social, experiential, and retail touchpoints.
My Role:
Art Director / Brand Designer
Art Director / Brand Designer
I led the creative direction and visual system for the launch campaign, working from concept through execution across digital, social, experiential, and in-store environments.
Strategic Approach
The campaign was designed to turn Volvic’s volcanic origin into a sensory and cultural asset, reframing flavored water as both refreshing and elemental.
We focused on:
Bold, high-contrast visuals that elevated flavor without losing natural credibility
Social-first compositions optimized for scroll, share, and trial
Experiential moments that translated brand storytelling into physical engagement
The goal: make the product feel discoverable, desirable, and immediately drinkable.
We focused on:
Bold, high-contrast visuals that elevated flavor without losing natural credibility
Social-first compositions optimized for scroll, share, and trial
Experiential moments that translated brand storytelling into physical engagement
The goal: make the product feel discoverable, desirable, and immediately drinkable.
Creative Solution
The campaign paired vibrant flavor cues with Volvic’s iconic volcanic DNA, using layered typography, energetic compositions, and tactile textures to create a sense of freshness and movement.
Visuals were built to perform in-feed first, then expand into physical environments, ensuring a consistent experience from social discovery to real-world trial.
Impact & Performances
Increase in social engagement during the launch window
Expanded reach across key digital and experiential touchpoints
Lift in product trial, driven by high-impact social and in-store activation
The campaign successfully positioned the new flavored range as a modern extension of Volvic’s core brand, supporting both awareness and conversion.
Expanded reach across key digital and experiential touchpoints
Lift in product trial, driven by high-impact social and in-store activation
The campaign successfully positioned the new flavored range as a modern extension of Volvic’s core brand, supporting both awareness and conversion.
Why This Works Matters
This project demonstrates my ability to lead product launch campaigns that connect brand storytelling with measurable outcomes, translating strategy into visuals that perform across social, experiential, and retail environments.
Key Results for Volvic
Led packaging and launch visual identity for Volvic’s new flavor,
creating strong shelf differentiation while remaining aligned with core brand codes
Drove a 15% increase in shelf pick-up rate
within the first three months through bold, flavor-forward design and coordinated launch assets
Enabled successful nationwide rollout,
supporting placement across major supermarkets and convenience stores with a cohesive, scalable launch system
creating strong shelf differentiation while remaining aligned with core brand codes
Drove a 15% increase in shelf pick-up rate
within the first three months through bold, flavor-forward design and coordinated launch assets
Enabled successful nationwide rollout,
supporting placement across major supermarkets and convenience stores with a cohesive, scalable launch system
Scope & System
A flexible visual system was developed to scale across launch channels while maintaining strong brand consistency.
Scope included:
Campaign visual identity and key art
Social media content and motion adaptations
Experiential and activation visuals
In-store and retail launch assets
Digital launch materials
The system was designed to adapt quickly across formats while preserving clarity, energy, and brand equity.
Scope included:
Campaign visual identity and key art
Social media content and motion adaptations
Experiential and activation visuals
In-store and retail launch assets
Digital launch materials
The system was designed to adapt quickly across formats while preserving clarity, energy, and brand equity.
Need to build trust & clarity in a regulated,
science-driven industry?
science-driven industry?
