CLIENT / Dr Hersha, Expert Clinical Psychologist, NY, USA
Project Overview
Dr. Hersha needed a strong online presence to enhance her practice
and streamline client bookings.
I developed a cohesive visual identity and user-friendly website,
ensuring a professional and welcoming experience for visitors.
and streamline client bookings.
I developed a cohesive visual identity and user-friendly website,
ensuring a professional and welcoming experience for visitors.
Approach & Solution
I designed a visual identity reflecting Dr. Hersha’s expertise in brain and psychological health, using soothing and refreshing graphics to evoke hope
and recovery.
The clean, calming aesthetic enhances trust and encourages engagement,
creating a welcoming online experience for clients.
and recovery.
The clean, calming aesthetic enhances trust and encourages engagement,
creating a welcoming online experience for clients.
Concept Breakdown 1: ROOTED IN HEALING
I fused organic forms—a tree and a human profile—to reflect the interconnectedness of mind, body, and nature.
The neural network overlay represents growth, wisdom, and the power of open, brave conversations.
The design, featuring a tree and a human profile merging, visually expresses her holistic and integrative approach to therapy.
It symbolizes growth, healing, and the connection between mind and nature, setting a tone of trust and transformation from the first interaction.
I fused organic forms—a tree and a human profile—to reflect the interconnectedness of mind, body, and nature.
The neural network overlay represents growth, wisdom, and the power of open, brave conversations.
The design, featuring a tree and a human profile merging, visually expresses her holistic and integrative approach to therapy.
It symbolizes growth, healing, and the connection between mind and nature, setting a tone of trust and transformation from the first interaction.
LOGO DESIGN: PATHWAYS TO WELLNESS
- Concept: An abstract neural network symbolizes cognition, connectivity, and care,
reflecting Dr. Hersha’s expertise in brain health.
- Typography & Style: A handwritten-style font adds warmth and approachability
while maintaining professionalism.
- Color Palette: Shades of green evoke renewal, healing, and a sense of calm,
reinforcing themes of hope and recovery.
reflecting Dr. Hersha’s expertise in brain health.
- Typography & Style: A handwritten-style font adds warmth and approachability
while maintaining professionalism.
- Color Palette: Shades of green evoke renewal, healing, and a sense of calm,
reinforcing themes of hope and recovery.
Visual Identity Kit: Colors & Typography
DIGITAL ASSETS: EMPOWERING MINDS
I crafted a refined, user-focused digital platform that showcases Dr. Hersha’s clinical expertise while conveying a sense of trust and approachability.
I used a soft color palette and clean layouts to evoke trust and approachability and integrated her brand elements throughout the interface for consistency.
The site highlights her credentials, services, and testimonials while keeping navigation intuitive for patients seeking help.
The responsive design ensures her site looks inviting and accessible on any device, helping new clients feel confident about contacting her.
I crafted a refined, user-focused digital platform that showcases Dr. Hersha’s clinical expertise while conveying a sense of trust and approachability.
I used a soft color palette and clean layouts to evoke trust and approachability and integrated her brand elements throughout the interface for consistency.
The site highlights her credentials, services, and testimonials while keeping navigation intuitive for patients seeking help.
The responsive design ensures her site looks inviting and accessible on any device, helping new clients feel confident about contacting her.
ICONOGRAPHY: CONNECTED PATHS
I created icons that blend puzzle pieces, hearts, and neural network patterns to represent the interconnected nature of mental health and personal growth.
I used connected nodes and lines to symbolize pathways to healing and self-discovery, while the puzzle elements reflect the uniqueness of each client’s journey and the therapeutic process.
My soft, calming colors evoke trust, warmth, and a sense of reassurance—making the practice’s identity approachable and supportive for anyone seeking mental wellness or coaching.
I created icons that blend puzzle pieces, hearts, and neural network patterns to represent the interconnected nature of mental health and personal growth.
I used connected nodes and lines to symbolize pathways to healing and self-discovery, while the puzzle elements reflect the uniqueness of each client’s journey and the therapeutic process.
My soft, calming colors evoke trust, warmth, and a sense of reassurance—making the practice’s identity approachable and supportive for anyone seeking mental wellness or coaching.
Concept Breakdown 2: visualizing healing & growth
I designed this visual for Dr. Hersha’s therapy practice to symbolize the transformative journey of healing.
I used a textured, crumpled paper silhouette of a head to capture the vulnerability and complexity of the healing process.
The abstract neural web above the head represents Dr. Hersha's therapeutic tools and support, guiding clients toward wholeness, growth, and lasting change.
I designed this visual for Dr. Hersha’s therapy practice to symbolize the transformative journey of healing.
I used a textured, crumpled paper silhouette of a head to capture the vulnerability and complexity of the healing process.
The abstract neural web above the head represents Dr. Hersha's therapeutic tools and support, guiding clients toward wholeness, growth, and lasting change.
Concept Breakdown 1: YOUR JOYFUL AUDIO COMPANION
I designed a cohesive and calming digital experience for Dr. Hersha’s website, centering on her expertise and warmth as a clinician.
The clean and intuitive layout uses soft colors, modern iconography, and approachable photography to build trust and guide visitors through her services.
I also created custom visuals for Dr. Hersha’s main service sections, using soft hexagonal frames and real, welcoming imagery.
Each section features consistent brand elements, helping users easily navigate to Mindset Makeover, Women’s Health, Coaching, and Child Therapy.
The clean and intuitive layout uses soft colors, modern iconography, and approachable photography to build trust and guide visitors through her services.
I also created custom visuals for Dr. Hersha’s main service sections, using soft hexagonal frames and real, welcoming imagery.
Each section features consistent brand elements, helping users easily navigate to Mindset Makeover, Women’s Health, Coaching, and Child Therapy.
Key Results & Impact For Dr Hersha
CREATING A CALM, MINIMALIST VISUAL IDENTITY
that reflects Dr. Hersha’s holistic approach
DESIGNED A REFINED LOGO & COLOR PALETTE
to convey trust, balance, and empathy
HELPED HER PRACTICE STAND OUT
in a competitive wellness space
DELIVERED VERSATILE BRAND ASSETS
for web, print, and digital use
ENHANCED CLIENT PERCEPTION
with a professional and welcoming visual presence
that reflects Dr. Hersha’s holistic approach
DESIGNED A REFINED LOGO & COLOR PALETTE
to convey trust, balance, and empathy
HELPED HER PRACTICE STAND OUT
in a competitive wellness space
DELIVERED VERSATILE BRAND ASSETS
for web, print, and digital use
ENHANCED CLIENT PERCEPTION
with a professional and welcoming visual presence
Need a brand identity that feels
calm, trustworthy & human?
calm, trustworthy & human?
