CLIENT / Influence Clothing, South Africa
Project Overview
Influence Clothing sought a bold, innovative brand identity that connects authentically
with its audience:
- The design balances modern aesthetics with timeless appeal, embodying the essence
of its trend-setting fashion line.
- This distinct identity ensures a strong, memorable presence in a competitive market,
fostering lasting loyalty.
with its audience:
- The design balances modern aesthetics with timeless appeal, embodying the essence
of its trend-setting fashion line.
- This distinct identity ensures a strong, memorable presence in a competitive market,
fostering lasting loyalty.
Approach & Solution
My approach focuses on creating a brand identity that communicates style, individuality,
and confidence, aligning with the brand’s mission to influence trends and empower customers:
- I begin by exploring the brand's core values, ensuring that every visual element speaks
to the boldness and uniqueness of the fashion line.
- The logo is designed to be dynamic and forward-thinking, reflecting the brand’s cutting-edge
approach to style.
- I choose modern, eye-catching visual elements that captivate the audience,
while the overall aesthetic conveys a sense of empowerment and trendsetting appeal.
and confidence, aligning with the brand’s mission to influence trends and empower customers:
- I begin by exploring the brand's core values, ensuring that every visual element speaks
to the boldness and uniqueness of the fashion line.
- The logo is designed to be dynamic and forward-thinking, reflecting the brand’s cutting-edge
approach to style.
- I choose modern, eye-catching visual elements that captivate the audience,
while the overall aesthetic conveys a sense of empowerment and trendsetting appeal.
LOGO DESIGN: MODERN ELEGANCE WITH A MINIMALIST TOUCH
Concept: A sleek, contemporary design blending elegance and movement,
reflecting the brand’s fashion-forward identity.
Typography & Style: Minimalist typeface with dotted and curved elements,
adding fluidity and refinement.
Color Palette: Warm brown tones evoke neutrality, timelessness, and understated luxury.
reflecting the brand’s fashion-forward identity.
Typography & Style: Minimalist typeface with dotted and curved elements,
adding fluidity and refinement.
Color Palette: Warm brown tones evoke neutrality, timelessness, and understated luxury.
