CLIENT / Influence Clothing, South Africa
Project Overview
Influence Clothing sought a bold, innovative brand identity that connects authentically
with its audience:
- The design balances modern aesthetics with timeless appeal, embodying the essence
of its trend-setting fashion line.
- This distinct identity ensures a strong, memorable presence in a competitive market,
fostering lasting loyalty.
with its audience:
- The design balances modern aesthetics with timeless appeal, embodying the essence
of its trend-setting fashion line.
- This distinct identity ensures a strong, memorable presence in a competitive market,
fostering lasting loyalty.
Approach & Solution
My approach focuses on creating a brand identity that communicates style, individuality,
and confidence, aligning with the brand’s mission to influence trends and empower customers:
- I begin by exploring the brand's core values, ensuring that every visual element speaks
to the boldness and uniqueness of the fashion line.
- The logo is designed to be dynamic and forward-thinking, reflecting the brand’s cutting-edge
approach to style.
- I choose modern, eye-catching visual elements that captivate the audience,
while the overall aesthetic conveys a sense of empowerment and trendsetting appeal.
and confidence, aligning with the brand’s mission to influence trends and empower customers:
- I begin by exploring the brand's core values, ensuring that every visual element speaks
to the boldness and uniqueness of the fashion line.
- The logo is designed to be dynamic and forward-thinking, reflecting the brand’s cutting-edge
approach to style.
- I choose modern, eye-catching visual elements that captivate the audience,
while the overall aesthetic conveys a sense of empowerment and trendsetting appeal.
LOGO DESIGN: MODERN ELEGANCE WITH A MINIMALIST TOUCH
- Concept: A sleek, contemporary design blending elegance and movement,
reflecting the brand’s fashion-forward identity.
- Typography & Style: Minimalist typeface with dotted and curved elements,
adding fluidity and refinement.
- Color Palette: Warm brown tones evoke neutrality, timelessness, and understated luxury.
reflecting the brand’s fashion-forward identity.
- Typography & Style: Minimalist typeface with dotted and curved elements,
adding fluidity and refinement.
- Color Palette: Warm brown tones evoke neutrality, timelessness, and understated luxury.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
