CLIENT / Eau de Saint-Tropez
Project Overview
Eau de Saint Tropez wanted a brand identity to launch its new line of shower gel and body wash products for men in France.
They were expecting a visual identity that could capture the essence of sophistication and freshness while reflecting their new products' luxurious and high-quality nature.
They were expecting a visual identity that could capture the essence of sophistication and freshness while reflecting their new products' luxurious and high-quality nature.
Approach & Solution
I created a logo and graphic design that embodied sophistication and freshness:
- Combining these colors evoked elegance, a vibrant lifestyle, and the Riviera, appealing to the
modern male consumer.
- The logo featured clean, refined lines, ensuring it stands out as both premium and dynamic.
- This cohesive approach enhanced the brand's image and resonated with its target audience.
- Combining these colors evoked elegance, a vibrant lifestyle, and the Riviera, appealing to the
modern male consumer.
- The logo featured clean, refined lines, ensuring it stands out as both premium and dynamic.
- This cohesive approach enhanced the brand's image and resonated with its target audience.
LOGO DESIGN: A SIGNATURE SYMBOL OF RIVIERA ELEGANCE
The logo embodies a blend of sophistication and freshness, capturing the essence of the French Riviera lifestyle to position the brand as a distinguished choice in the men's grooming market.:
- Typography & Style: A clean, modern font ensures clarity and accessibility, reflecting
the brand's luxurious and high-quality nature.
- Color Palette: Blue conveys calmness and luxury, while yellow adds vitality and energy,
evoking elegance and a vibrant lifestyle.
- Graphic Elements: Abstract, dynamic shapes suggest adaptability and seamless integration,
aligning with the brand's innovative approach to men's grooming products.
The logo embodies a blend of sophistication and freshness, capturing the essence of the French Riviera lifestyle to position the brand as a distinguished choice in the men's grooming market.:
- Typography & Style: A clean, modern font ensures clarity and accessibility, reflecting
the brand's luxurious and high-quality nature.
- Color Palette: Blue conveys calmness and luxury, while yellow adds vitality and energy,
evoking elegance and a vibrant lifestyle.
- Graphic Elements: Abstract, dynamic shapes suggest adaptability and seamless integration,
aligning with the brand's innovative approach to men's grooming products.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
