CLIENT / Eau de Saint-Tropez
Project Overview
Eau de Saint Tropez wanted a brand identity to launch its new line of shower gel and body wash products for men in France.
They were expecting a visual identity that could capture the essence of sophistication and freshness while reflecting their new products' luxurious and high-quality nature.
They were expecting a visual identity that could capture the essence of sophistication and freshness while reflecting their new products' luxurious and high-quality nature.
Approach & Solution
I created a logo and graphic design that embodied sophistication and freshness:
- Combining these colors evoked elegance, a vibrant lifestyle, and the Riviera,
appealing to the modern male consumer.
- The logo featured clean, refined lines, ensuring it stands out as both premium and dynamic.
This cohesive approach enhanced the brand's image and resonated with its target audience.
LOGO DESIGN: CRAFTING THE SYMBOL OF PLANET EARTH
Color Palette: Blue conveys a sense of calm and luxury, while yellow adds a touch of vitality and energy.
Typography: A clean, modern font ensures clarity and accessibility.
Graphic Elements: Abstract, dynamic shapes evoke AI’s adaptability
and seamless integration into teaching.
Typography: A clean, modern font ensures clarity and accessibility.
Graphic Elements: Abstract, dynamic shapes evoke AI’s adaptability
and seamless integration into teaching.
