CLIENT / ILCV, Institut Lorrain du Coeur et des Vaisseaux, France
Project Overview
ILCV sought a strong and institutional visual identity reflecting its unique position in France as a modern hospital dedicated to cardiovascular care.
The goal was to convey innovation, medical excellence, and the human-centered approach of the institute through a cohesive logo and brand guidelines.
Approach & Solution
I designed ILCV’s brand identity to reflect its excellence in cardiovascular care through a modern, trustworthy, and adaptable visual system:
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
LOGO DESIGN
The logo was designed to express both medical precision and accessibility of care. It incorporates visual elements that symbolize:
- The cardiovascular system: Using fluid, dynamic shapes that evoke
blood circulation.
- Modernity and expertise: A clean, contemporary typeface
that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor,
paired with lighter tones to reflect transparency and medical innovation.
blood circulation.
- Modernity and expertise: A clean, contemporary typeface
that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor,
paired with lighter tones to reflect transparency and medical innovation.
Brand Guidelines
To maintain consistency and clarity in all communications, I developed a comprehensive brand guideline that includes:
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
Photography & Illustrations: A mix of maritime imagery and
artistic visuals to reflect Artimed’s dynamic ecosystem.
artistic visuals to reflect Artimed’s dynamic ecosystem.
BRAND IDENTITY
Compass Motif: Represents guidance, exploration, and inspiration
for artists and creators.
for artists and creators.
Circular Elements: Symbolize connectivity and interdisciplinary collaboration.
Photography & Illustrations: A mix of maritime imagery and
artistic visuals to reflect Artimed’s dynamic ecosystem.
artistic visuals to reflect Artimed’s dynamic ecosystem.
Print Collateral: Invitations, event posters, and brochures designed
to establish a cohesive presence.
to establish a cohesive presence.
CONCEPT BREAKDOWN
Sailing Towards New Creative Horizons
The sailing imagery in this visual identity represents the essence of exploration, learning, and transformation—key themes of Artimed’s mission as a creative and cultural incubator.
- Sailboat Metaphor: Progress, ambition, and discovery.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
