CLIENT / ILCV, Institut Lorrain du Coeur et des Vaisseaux, France
Project Overview
ILCV sought a strong, institutional visual identity reflecting its unique position in France as a modern hospital dedicated to cardiovascular care.
The goal was to convey the institute's innovation, medical excellence, and human-centered approach through a cohesive logo and brand guidelines.
The goal was to convey the institute's innovation, medical excellence, and human-centered approach through a cohesive logo and brand guidelines.
Approach & Solution
I designed ILCV’s brand identity to reflect its excellence in cardiovascular care through a modern, trustworthy, and adaptable visual system:
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
- The logo integrates symbolic elements of circulation and stability, using a clean aesthetic
and a medical-inspired color palette.
- A comprehensive brand guideline ensures consistency across all platforms,
reinforcing ILCV’s innovative and patient-focused approach.
- The result is a distinctive, strategic identity that enhances recognition and credibility.
LOGO DESIGN: THE HEART OF VESSEL MARK
The logo was designed to express both medical precision and accessibility of care. It incorporates visual elements that symbolize:
- The cardiovascular system: Using fluid, dynamic shapes that evoke blood circulation.
- Modernity and expertise: A clean, contemporary typeface that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor, paired with lighter tones
to reflect transparency and medical innovation.
- Modernity and expertise: A clean, contemporary typeface that conveys trust and professionalism.
- Institutional credibility: A deep blue color, representing serenity and rigor, paired with lighter tones
to reflect transparency and medical innovation.
Brand Guidelines
To maintain consistency and clarity in all communications, I developed a comprehensive brand guideline that includes:
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
- Color strategy to ensure a professional and welcoming feel.
- Typography selection for readability and modern appeal.
- Graphic elements and iconography inspired by medical imagery to create a cohesive visual system.
Concept Breakdown 1: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
BRAND IDENTITY
Compass Motif: Represents guidance, exploration, and inspiration
for artists and creators.
for artists and creators.
Circular Elements: Symbolize connectivity and interdisciplinary collaboration.
Photography & Illustrations: A mix of maritime imagery and
artistic visuals to reflect Artimed’s dynamic ecosystem.
artistic visuals to reflect Artimed’s dynamic ecosystem.
Print Collateral: Invitations, event posters, and brochures designed
to establish a cohesive presence.
to establish a cohesive presence.
Concept Breakdown 3: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
