CLIENT / Acutis Biosciences, NJ, USA
Project Overview
Acutis sought to establish Acutis Biosciences as a new entity in the biopharma market to leverage its expertise in biomarker research and development.
The decision stemmed from a desire to expand beyond their existing diagnostics focus and address the growing demand for advanced biopharma solutions.
The decision stemmed from a desire to expand beyond their existing diagnostics focus and address the growing demand for advanced biopharma solutions.
Approach & Solution
I developed a logotype and brand identity embodying Acutis Biosciences' biomarker services expertise:
- The design emphasizes precision and innovation, which are key attributes in the biopharma sector.
- The logotype reflected the company’s cutting-edge research while maintaining a professional
and authoritative presence. By integrating sleek typography and subtle scientific elements, the identity
reinforces Acutis Biosciences’ role as a trusted leader in advanced diagnostics and biopharma solutions.
- The design emphasizes precision and innovation, which are key attributes in the biopharma sector.
- The logotype reflected the company’s cutting-edge research while maintaining a professional
and authoritative presence. By integrating sleek typography and subtle scientific elements, the identity
reinforces Acutis Biosciences’ role as a trusted leader in advanced diagnostics and biopharma solutions.
LOGO DESIGN: CRAFTING A DISTINCT IDENTITY FOR ACUTIS BIOSCIENCES
Color Palette: Deep teal symbolizes trust and expertise, while vibrant magenta conveys innovation and cutting-edge science.
Color Palette: Deep teal symbolizes trust and expertise, while vibrant magenta conveys innovation and cutting-edge science.
Typography: Modern and precise, reflecting scientific rigor and technological advancement.
Graphic Elements: The abstract central form suggests molecular structures and data-driven insights,
reinforcing Acutis Biosciences’ role in pioneering biomarker solutions.
reinforcing Acutis Biosciences’ role in pioneering biomarker solutions.
