CLIENT / La Cave Aixoise, Aix-en-Provence, France
Project Overview
The client recently opened a new wine store in Aix-en-Provence and needed a distinctive identity to establish themselves as a premium wine retailer.
Approach & Solution
- The natural shape of the vine inspired me,
and I used it as the foundation for the logotype.
- The design embodies elegance and minimalism,
reinforcing the brand’s prestige and high quality.
- A predominantly dark color palette enhances sophistication, while a subtle red
accent symbolizes the richness and refinement of the wine world.
and I used it as the foundation for the logotype.
- The design embodies elegance and minimalism,
reinforcing the brand’s prestige and high quality.
- A predominantly dark color palette enhances sophistication, while a subtle red
accent symbolizes the richness and refinement of the wine world.
LOGO DESIGN: TIMELESS ELEGANCE
Concept: An elegant fusion of typography and symbolism. The abstract vine and grape cluster represent heritage, craftsmanship, and refined taste.
Typography & Style: Classic serif with a script accent for sophistication and authenticity.
Color Palette: Deep red, black, and neutrals, evoking richness and tradition.
Typography & Style: Classic serif with a script accent for sophistication and authenticity.
Color Palette: Deep red, black, and neutrals, evoking richness and tradition.
