CLIENT / Dr Hersha, Expert Clinical Psychologist, NY, USA

Project Overview
Dr. Hersha needed a strong online presence to enhance her practice
and streamline client bookings.
I developed a cohesive visual identity and user-friendly website,
ensuring a professional and welcoming experience for visitors.
and streamline client bookings.
I developed a cohesive visual identity and user-friendly website,
ensuring a professional and welcoming experience for visitors.

Approach & Solution
I designed a visual identity reflecting Dr. Hersha’s expertise in brain and psychological health, using soothing and refreshing graphics to evoke hope
and recovery.
The clean, calming aesthetic enhances trust and encourages engagement,
creating a welcoming online experience for clients.
and recovery.
The clean, calming aesthetic enhances trust and encourages engagement,
creating a welcoming online experience for clients.



LOGO DESIGN: HEALING IDENTITY
- Concept: An abstract neural network symbolizes cognition, connectivity, and care,
reflecting Dr. Hersha’s expertise in brain health.
- Typography & Style: A handwritten-style font adds warmth and approachability
while maintaining professionalism.
- Color Palette: Shades of green evoke renewal, healing, and a sense of calm,
reinforcing themes of hope and recovery.
reflecting Dr. Hersha’s expertise in brain health.
- Typography & Style: A handwritten-style font adds warmth and approachability
while maintaining professionalism.
- Color Palette: Shades of green evoke renewal, healing, and a sense of calm,
reinforcing themes of hope and recovery.






















