CLIENT / NMWA, National Museum of Women in the Arts
Project Overview
This awareness campaign for the National Museum of Women in the Arts aimed to spark public reflection on gender disparity in the art world.
This project used strong, symbolic visuals to emphasize the invisibility of women in art history
and drive engagement through a clear, consistent visual identity across print and digital formats.
This project used strong, symbolic visuals to emphasize the invisibility of women in art history
and drive engagement through a clear, consistent visual identity across print and digital formats.
Approach & Solutions
I developed a concept built around minimal yet powerful visual metaphors to highlight the systemic absence of women artists in mainstream discourse.
Each poster leverages symbolic visuals, missing puzzle pieces, underrepresented letters,
or standout green pencils to emphasize the incomplete narrative in art history.
The monochromatic palette, punctuated by the campaign’s signature teal green, draws attention
to what’s missing and must be seen.
The result is a unified campaign that visually prompts public introspection and encourages action supporting gender equity in the arts.
Each poster leverages symbolic visuals, missing puzzle pieces, underrepresented letters,
or standout green pencils to emphasize the incomplete narrative in art history.
The monochromatic palette, punctuated by the campaign’s signature teal green, draws attention
to what’s missing and must be seen.
The result is a unified campaign that visually prompts public introspection and encourages action supporting gender equity in the arts.
LOGO DESIGN: MAKING THE INVISIBLE VISIBLE
The campaign logo was reimagined to underscore the core message visually: women artists are often overlooked or forgotten.
In the adapted version, the museum name is repeated, mirrored, and faded, suggesting invisibility and erasure, highlighting the underrepresentation of women in the arts.
This conceptual treatment draws attention to what’s missing, reinforcing the call to action: "Can you name five women artists?"
In the adapted version, the museum name is repeated, mirrored, and faded, suggesting invisibility and erasure, highlighting the underrepresentation of women in the arts.
This conceptual treatment draws attention to what’s missing, reinforcing the call to action: "Can you name five women artists?"
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: WOVEN IN HISTORY
For the National Museum of Women in the Arts “Can You Name Five Women Artists?” campaign, I designed a visual identity centered around a flowing white ribbon, a symbol, and a statement.
Shaped into the number 5, the ribbon evokes visibility, continuity, and strength, referencing the often-overlooked presence of women in art history.
Its soft, satin-like form contrasts with bold minimalism, creating a striking visual system adaptable across digital and physical platforms.
The design balances elegance and impact, turning a simple question into a memorable, nationwide movement.
For the National Museum of Women in the Arts “Can You Name Five Women Artists?” campaign, I designed a visual identity centered around a flowing white ribbon, a symbol, and a statement.
Shaped into the number 5, the ribbon evokes visibility, continuity, and strength, referencing the often-overlooked presence of women in art history.
Its soft, satin-like form contrasts with bold minimalism, creating a striking visual system adaptable across digital and physical platforms.
The design balances elegance and impact, turning a simple question into a memorable, nationwide movement.
VISUAL Breakdown 1: A CALL TO REMEMBER, A CALL TO SUPPORT
The human hand symbolizes agency, recognition, and collective support in these visuals.
One image shows a single finger pointing, a naming act challenging viewers to engage with the campaign’s central question.
The other shows hands holding one another, embodying solidarity, empowerment, and the interconnectedness of women artists across generations.
Together, they reinforce the campaign’s call to action: recognition isn’t passive, it’s something we do together.
The human hand symbolizes agency, recognition, and collective support in these visuals.
One image shows a single finger pointing, a naming act challenging viewers to engage with the campaign’s central question.
The other shows hands holding one another, embodying solidarity, empowerment, and the interconnectedness of women artists across generations.
Together, they reinforce the campaign’s call to action: recognition isn’t passive, it’s something we do together.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
These poster designs use everyday metaphors, pencils, and puzzle pieces to spotlight the absence
and under-recognition of women artists.
The sharpened green pencils arranged in a starburst evoke creative energy, focus, and unity, while the missing puzzle piece underscores the campaign’s core question: Can you name five women artists?
Each composition is minimal but intentional, prompting viewers to engage, reflect, and fill the cultural gaps through awareness and action.
These poster designs use everyday metaphors, pencils, and puzzle pieces to spotlight the absence
and under-recognition of women artists.
The sharpened green pencils arranged in a starburst evoke creative energy, focus, and unity, while the missing puzzle piece underscores the campaign’s core question: Can you name five women artists?
Each composition is minimal but intentional, prompting viewers to engage, reflect, and fill the cultural gaps through awareness and action.
Concept Breakdown 3: STANDING OUT, BEING COUNTED
This visual series emphasizes the power of individuality within the collectivity.
A single figure or object, highlighted in green, breaks from the monochrome crowd to symbolize visibility, difference, and the importance of naming what’s often overlooked.
Whether through stylized figures or simple spheres, each composition conveys a quiet but powerful message: every unique voice matters.
The campaign invites viewers to notice what (or who) is missing—and to take action by remembering, recognizing, and amplifying women artists.
This visual series emphasizes the power of individuality within the collectivity.
A single figure or object, highlighted in green, breaks from the monochrome crowd to symbolize visibility, difference, and the importance of naming what’s often overlooked.
Whether through stylized figures or simple spheres, each composition conveys a quiet but powerful message: every unique voice matters.
The campaign invites viewers to notice what (or who) is missing—and to take action by remembering, recognizing, and amplifying women artists.
