CLIENT / Les Trophées de l'Ecologie
Project Overview
"Les Trophées de l'Écologie" in Paris sought a fresh visual identity for their event honoring environmental advocates.
To emphasize eco-conscious efforts, they required cohesive branding across materials, including a logo, banners, and a project submission website.
The goal was to celebrate significant contributions to the green movement in a prestigious and engaging manner.
To emphasize eco-conscious efforts, they required cohesive branding across materials, including a logo, banners, and a project submission website.
The goal was to celebrate significant contributions to the green movement in a prestigious and engaging manner.
Approach & Solution
I developed a cohesive visual identity for "Les Trophées de l'Écologie," featuring a modern logo with natural elements and earthy tones to reflect environmental sustainability.
- Event materials maintained this theme, using darker imagery and backgrounds
to emphasize the ceremony's prestige.
- The design elevated the celebration of honorees, aligning with the event's mission.
- Event materials maintained this theme, using darker imagery and backgrounds
to emphasize the ceremony's prestige.
- The design elevated the celebration of honorees, aligning with the event's mission.
LOGO DESIGN: CRAFTING THE SYMBOL OF PLANET EARTH
The "Trophées de l'Écologie" logotype combines dynamic typography and eco-symbolism to reflect sustainability and transformation.
The curved text suggests movement and growth, while the green spiral shape evokes origami, symbolizing resourcefulness and ecological innovation. The blue detail may represent water or awareness.
The design reinforces the event’s mission of environmental action
and sustainable change.
The curved text suggests movement and growth, while the green spiral shape evokes origami, symbolizing resourcefulness and ecological innovation. The blue detail may represent water or awareness.
The design reinforces the event’s mission of environmental action
and sustainable change.
BRAND IDENTITY DEVELOPMENT
Color Palette: A blend of natural greens with fresh, modern blue gradients
to evoke eco-innovation.
Typography: A contemporary sans-serif for clarity with organic curves
for warmth.
Graphic Elements: Origami-inspired shapes symbolize transformation,
while subtle digital overlays represent connectivity and innovation
to evoke eco-innovation.
Typography: A contemporary sans-serif for clarity with organic curves
for warmth.
Graphic Elements: Origami-inspired shapes symbolize transformation,
while subtle digital overlays represent connectivity and innovation
VISUAL APPLICATIONS & ROLLOUT
Print & Digital Collaterals: Posters, social media assets, and event materials designed for engagement.
Campaign Messaging: “A short tagline encapsulating the fusion of creativity and ecological action.
Online Presence: A submission website to vote for the most innovative project of the year.
Print & Digital Collaterals: Posters, social media assets, and event materials designed for engagement.
Campaign Messaging: “A short tagline encapsulating the fusion of creativity and ecological action.
Online Presence: A submission website to vote for the most innovative project of the year.
Concept Breakdown 1: POWER OF SMALL ACTIONS
This visual represents the power of transformation through sustainability and innovation.
The origami symbolizes how small, thoughtful actions—like folding paper—can create something more significant, just as ecological initiatives shape a greener future.
The fusion of Earth's surface and geometric design highlights the balance between technology and environmental consciousness, reinforcing that creativity and sustainability go hand in hand.
This visual represents the power of transformation through sustainability and innovation.
The origami symbolizes how small, thoughtful actions—like folding paper—can create something more significant, just as ecological initiatives shape a greener future.
The fusion of Earth's surface and geometric design highlights the balance between technology and environmental consciousness, reinforcing that creativity and sustainability go hand in hand.
Concept Breakdown 2: FINGERPRINTS AS A SYMBOL OF IMPACT
The fingerprint represents each individual and initiative's unique mark on the planet.
Integrated with natural elements, it conveys key sustainability themes:
- Personal & Collective Responsibility: Everyone has a role in shaping a greener future.
- Connection to Nature: Humanity and the environment are deeply interconnected.
- Transformation & Renewal: From ecological footprint to regeneration and growth.
- Innovation for Sustainability: Technology and green solutions drive positive change.
Integrated with natural elements, it conveys key sustainability themes:
- Personal & Collective Responsibility: Everyone has a role in shaping a greener future.
- Connection to Nature: Humanity and the environment are deeply interconnected.
- Transformation & Renewal: From ecological footprint to regeneration and growth.
- Innovation for Sustainability: Technology and green solutions drive positive change.
Results After Working With Me
Stronger Brand Identity - A cohesive and impactful visual system.
Higher Engagement - Increased participation and audience connection.
Memorable Messaging - Symbolic visuals (fingerprints, origami, Earth) reinforced the mission.
Consistent Presence - Seamless rollout across print, digital, and event materials.
Positive Reception - Strong feedback from stakeholders and attendees.
Higher Engagement - Increased participation and audience connection.
Memorable Messaging - Symbolic visuals (fingerprints, origami, Earth) reinforced the mission.
Consistent Presence - Seamless rollout across print, digital, and event materials.
Positive Reception - Strong feedback from stakeholders and attendees.
Packaging: A VIP Pass is offered to the most innovative projects.
VISUAL APPLICATIONS & ROLLOUT: NATURE-INSPIRED AESTHETIC
The lush green textures and glowing energy lines symbolize nature, growth, and an interconnected ecosystem.
The organic, flowing lines evoke harmony between human innovation and natural preservation.
The lush green textures and glowing energy lines symbolize nature, growth, and an interconnected ecosystem.
The organic, flowing lines evoke harmony between human innovation and natural preservation.
The Refined Branding Amplified "Les Trophées de l'Écologie" Impact.
The new visual identity enhanced the event's professionalism and engagement, resonating with attendees.
Eco-friendly design elements reinforced the focus on environmental responsibility, elevating the ceremony's prestige and highlighting awardees' contributions.
This cohesive branding increased the event's visibility and recognition, fostering unity among participants and advancing the ecological movement.
The new visual identity enhanced the event's professionalism and engagement, resonating with attendees.
Eco-friendly design elements reinforced the focus on environmental responsibility, elevating the ceremony's prestige and highlighting awardees' contributions.
This cohesive branding increased the event's visibility and recognition, fostering unity among participants and advancing the ecological movement.
