CLIENT / Fragrence 75, Paris, France
Project Overview
Fragrence 75, a new beauty and skincare brand, sought a luxury-inspired identity, including a logo, palette, typography, and packaging, to showcase its premium products and captivate discerning customers in a competitive market.
Approach & Solutions
I set out to design a visual identity for their beauty and skincare products that exude elegance,
luxury, and sophistication:
- By incorporating warm tones and rich textures, I created an inviting atmosphere that evokes
comfort and indulgence aligning with the brand’s premium essence.
- This refined aesthetic enhances the brand’s relatability, making it more appealing to customers
seeking high-quality, elegant skincare.
- With a distinct and memorable presence, the identity stands out in the competitive beauty market,
reinforcing the brand’s commitment to sophistication and care.
luxury, and sophistication:
- By incorporating warm tones and rich textures, I created an inviting atmosphere that evokes
comfort and indulgence aligning with the brand’s premium essence.
- This refined aesthetic enhances the brand’s relatability, making it more appealing to customers
seeking high-quality, elegant skincare.
- With a distinct and memorable presence, the identity stands out in the competitive beauty market,
reinforcing the brand’s commitment to sophistication and care.
LOGO DESIGN: A BOLD IDENTITY INFUSED WITH REFINMENT
For the Fragrence 75 logo, I crafted a bold, modern identity that fuses elegance with impact:
- The fluid, brushstroke-inspired typography conveys a sense of movement,
evoking the artistry of fragrance creation and the sensuality of scent.
- The profound red color choice reinforces passion, intensity, and sophistication,
making a strong visual statement in the luxury market.
- Combining an organic, handcrafted aesthetic with a contemporary edge, the logo establishes
Fragrence 75 as a brand that embraces tradition and modernity, appealing to a refined yet
adventurous audience.
- The fluid, brushstroke-inspired typography conveys a sense of movement,
evoking the artistry of fragrance creation and the sensuality of scent.
- The profound red color choice reinforces passion, intensity, and sophistication,
making a strong visual statement in the luxury market.
- Combining an organic, handcrafted aesthetic with a contemporary edge, the logo establishes
Fragrence 75 as a brand that embraces tradition and modernity, appealing to a refined yet
adventurous audience.
Concept Breakdown 1: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 1: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 1: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
