CLIENT / Le Formal Restaurant, Aix-en-Provence, France
Project Overview
The project for Le Formal revolved around creating a fresh identity for a gastronomic restaurant in the charming old center of Aix-en-Provence:
_ The client sought a rebranding that would align with the restaurant's high-end culinary offerings
while capturing the essence of the location itself—historic, refined, and steeped in tradition.
- The goal was to design a brand that would stand out in the competitive dining scene,
offering a sophisticated yet approachable experience.
- This involved developing a visual identity that would resonate with locals and visitors, seamlessly
blending contemporary elegance with the region's rich cultural heritage.
- Through thoughtful design, the brand aimed to evoke a sense of place and elevate the restaurant's
positioning as a destination for fine dining.
_ The client sought a rebranding that would align with the restaurant's high-end culinary offerings
while capturing the essence of the location itself—historic, refined, and steeped in tradition.
- The goal was to design a brand that would stand out in the competitive dining scene,
offering a sophisticated yet approachable experience.
- This involved developing a visual identity that would resonate with locals and visitors, seamlessly
blending contemporary elegance with the region's rich cultural heritage.
- Through thoughtful design, the brand aimed to evoke a sense of place and elevate the restaurant's
positioning as a destination for fine dining.
Approach & Solutions
I focused on creating a unique, personal identity for Le Formal, inspired by the chef’s signature to reflect both his vision and the restaurant’s essence:
- The vibrant color palette mirrors the restaurant’s bold gastronomic style, evoking creativity
and energy.
- I selected a font that honors Aix-en-Provence’s historical significance while maintaining
a modern touch.
- This blend of personal design, vibrant colors, and history resulted in a cohesive, dynamic brand.
- The vibrant color palette mirrors the restaurant’s bold gastronomic style, evoking creativity
and energy.
- I selected a font that honors Aix-en-Provence’s historical significance while maintaining
a modern touch.
- This blend of personal design, vibrant colors, and history resulted in a cohesive, dynamic brand.
LOGO DESIGN: A MODERN TRIBUTE TO CULINARY HERITAGE
The logo for Les Caves Henri IV by Le Formal blends modern typography with historical elegance, reflecting the restaurant’s refined identity:
- Typography: Bold, geometric sans-serif with custom letterforms (notably "R" in "HENRI"
and "L" in "FORMAL"). The contrast between intense and delicate fonts adds sophistication.
- Stylistic Elements: Curved extensions evoke movement, possibly referencing wine pouring
or calligraphy, reinforcing a sense of refinement.
- Color Scheme: Black and gray palette conveys luxury, tradition, and modernity.
The logo for Les Caves Henri IV by Le Formal blends modern typography with historical elegance, reflecting the restaurant’s refined identity:
- Typography: Bold, geometric sans-serif with custom letterforms (notably "R" in "HENRI"
and "L" in "FORMAL"). The contrast between intense and delicate fonts adds sophistication.
- Stylistic Elements: Curved extensions evoke movement, possibly referencing wine pouring
or calligraphy, reinforcing a sense of refinement.
- Color Scheme: Black and gray palette conveys luxury, tradition, and modernity.
Concept Breakdown 1: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
