CLIENT / Magym
Project Overview
Magym, a new digital fitness platform, requested a brand identity that captures its innovative,
energetic, and empowering essence.
The client sought a design that stands out in the competitive fitness industry, communicates energy
and movement, and effectively engages users across all touchpoints.
energetic, and empowering essence.
The client sought a design that stands out in the competitive fitness industry, communicates energy
and movement, and effectively engages users across all touchpoints.
Approach & Solution
I developed a cohesive brand identity for Magym that integrates smoothly across apps, social media,
and promotional materials, positioning it as an innovative, energetic, and empowering fitness platform:
- The bold and dynamic logo reflects the brand’s digital focus and active nature.
- I crafted a clean, modern wordmark with subtle design elements that convey strength
and movement.
and promotional materials, positioning it as an innovative, energetic, and empowering fitness platform:
- The bold and dynamic logo reflects the brand’s digital focus and active nature.
- I crafted a clean, modern wordmark with subtle design elements that convey strength
and movement.
LOGO DESIGN: PRECISION AND MOTION
This reflects the sharp, dynamic shape above the wordmark and hints at movement, energy,
and modernity—qualities often associated with fitness, agility, or performance:
- Concept: A dynamic and modern identity reflecting movement, energy, and progression.
- Typography & Style: Geometric, sans-serif typeface ensures readability and a strong brand presence
- Color Palette: Bold red gradient symbolizes passion, strength, and vitality.
and modernity—qualities often associated with fitness, agility, or performance:
- Concept: A dynamic and modern identity reflecting movement, energy, and progression.
- Typography & Style: Geometric, sans-serif typeface ensures readability and a strong brand presence
- Color Palette: Bold red gradient symbolizes passion, strength, and vitality.
