CLIENT ▸ NOFAAA Therapeutics, NJ, USA
ROLE ▸ Brand Design Lead (Freelance)
SCOPE ▸ Full Systems Brand Refresh
PROCESS ▸ Led cross-functional brand audit → workshop → visual identity system → rollout guidelines
ROLE ▸ Brand Design Lead (Freelance)
SCOPE ▸ Full Systems Brand Refresh
PROCESS ▸ Led cross-functional brand audit → workshop → visual identity system → rollout guidelines
The Challenge
Early-stage biotech needing credibility and differentiation
Highly scientific positioning with investor-facing requirements
Brand system required to scale across research, clinical,
and commercial contexts
Early-stage biotech needing credibility and differentiation
Highly scientific positioning with investor-facing requirements
Brand system required to scale across research, clinical,
and commercial contexts
Strategic Approach
System-led brand architecture
Clear hierarchy for scientific and investor communication
Visual restraint to reinforce credibility and trust
System-led brand architecture
Clear hierarchy for scientific and investor communication
Visual restraint to reinforce credibility and trust
Creative Solution
A modular biotech identity built around typographic precision and structured layouts
A modular biotech identity built around typographic precision and structured layouts
A controlled visual language designed to clarify complex science across audiences
A system that supports both investor-facing messaging and scientific communication
A system that supports both investor-facing messaging and scientific communication
Scope & System
Established a credible biotech brand presence
Enabled consistent communication across scientific and investor contexts
Delivered a scalable identity supporting future growth
Enabled consistent communication across scientific and investor contexts
Delivered a scalable identity supporting future growth
Key Results
Established an initial brand foundation that signaled scientific seriousness at company launch
Provided a flexible identity structure capable of supporting early-stage uncertainty and growth
Enabled clear differentiation in a crowded precision medicine landscape
Provided a flexible identity structure capable of supporting early-stage uncertainty and growth
Enabled clear differentiation in a crowded precision medicine landscape
Impact & Performance
Supported leadership during investor-facing conversations and early partnership discussions
Simplified how complex research narratives were presented across materials
Reduced the need for ongoing brand reinterpretation as the organization evolved
Simplified how complex research narratives were presented across materials
Reduced the need for ongoing brand reinterpretation as the organization evolved
Deliverables
+ Foundational brand framework establishing scientific tone and visual direction
+ Modular visual elements designed for flexible early-stage use
+ Core guidance supporting consistent application as the organization evolved
+ Foundational brand framework establishing scientific tone and visual direction
+ Modular visual elements designed for flexible early-stage use
+ Core guidance supporting consistent application as the organization evolved
Role & Leadership
Brand Design Lead
Led brand strategy and system design from concept through execution, aligning stakeholders and ensuring consistent rollout across teams and channels.
Brand Design Lead
Led brand strategy and system design from concept through execution, aligning stakeholders and ensuring consistent rollout across teams and channels.
Why This Works Matters
In precision medicine, credibility shapes trust.
For NOFAAA, a restrained visual framework supported investor and partner confidence while allowing the brand to scale alongside the science.
For NOFAAA, a restrained visual framework supported investor and partner confidence while allowing the brand to scale alongside the science.
The logo was designed as a precise typographic mark, reinforcing scientific rigor and aligning NOFAAA within a contemporary biotech visual language.
❝ Philippe brought cohesion and vision to our identity, combining scientific understanding with strong visual judgment to build our brand from the ground up.❞
❝ I led a branding campaign that captures NOFAA's scientific expertise, forward-thinking approach, and dedication
to transforming cancer treatment.❞
to transforming cancer treatment.❞
❝ This work reflects my ability to lead brand systems
that balance scientific rigor, narrative precision, and scalable design for complex, category-defining organizations.❞
that balance scientific rigor, narrative precision, and scalable design for complex, category-defining organizations.❞
Looking to build a biotech brand
that inspires trust & drives growth?
that inspires trust & drives growth?
