CLIENT / NOFAAA Therapeutics, NJ, USA
Project Overview
NOFAA Therapeutics, an early-stage drug discovery and development company rooted in genomics, focuses on pioneering breakthrough cancer therapies.
Launched in 2022, the company required a strong brand identity to establish its presence and reflect its commitment to innovation in oncology.
The branding captures NOFAA's scientific expertise, forward-thinking approach, and dedication to transforming cancer treatment.
Launched in 2022, the company required a strong brand identity to establish its presence and reflect its commitment to innovation in oncology.
The branding captures NOFAA's scientific expertise, forward-thinking approach, and dedication to transforming cancer treatment.
Approach & Solutions
I developed a brand identity that reflects their commitment to groundbreaking science
and their ambition in the biopharma industry.
The visual elements, including the logo, color palette, and typography, were crafted to
convey professionalism and cutting-edge innovation.
The design aspired to evoke trust and credibility while highlighting the company’s focus
on precision medicine.
and their ambition in the biopharma industry.
The visual elements, including the logo, color palette, and typography, were crafted to
convey professionalism and cutting-edge innovation.
The design aspired to evoke trust and credibility while highlighting the company’s focus
on precision medicine.
LOGO DESIGN: THE SCIENCE BEHIND AN INNOVATIVE IDENTITY
The NOFAA Therapeutics logotype blends bold typography with an abstract molecular-inspired graphic, symbolizing innovation and precision in biotechnology.
- Typography: Strong sans-serif font conveys professionalism and trust.
Black enhances readability and authority.
- Graphic Symbol: Red and pink abstract shape evokes molecular structures,
symbolizing biotech innovation.
- Color Palette: Red represents energy and urgency; pink adds approachability
and balance.
The NOFAA Therapeutics logotype blends bold typography with an abstract molecular-inspired graphic, symbolizing innovation and precision in biotechnology.
- Typography: Strong sans-serif font conveys professionalism and trust.
Black enhances readability and authority.
- Graphic Symbol: Red and pink abstract shape evokes molecular structures,
symbolizing biotech innovation.
- Color Palette: Red represents energy and urgency; pink adds approachability
and balance.
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: precision & progress
I designed a visual system that merges scientific precision with a sense of innovation and care.
I introduced a translucent geometric shape, a stylized hexagon, layered across laboratory imagery to create
a strong visual signature that suggests molecular structures and scientific breakthroughs.
The gradient tones of purple and blue echo the precision of advanced research and evoke a feeling of trust.
Each graphic blends real-world lab environments with this abstract, modern overlay, reinforcing NOFAAA’s identity as a forward-thinking biotechnology company grounded in scientific excellence.
I introduced a translucent geometric shape, a stylized hexagon, layered across laboratory imagery to create
a strong visual signature that suggests molecular structures and scientific breakthroughs.
The gradient tones of purple and blue echo the precision of advanced research and evoke a feeling of trust.
Each graphic blends real-world lab environments with this abstract, modern overlay, reinforcing NOFAAA’s identity as a forward-thinking biotechnology company grounded in scientific excellence.
Concept Breakdown 2: The shape of innovation
I created this custom hexagon-inspired shape to symbolize NOFAAA’s focus on precision science and medical innovation.
This form, rooted in the molecular structure of cells and molecules, became a visual connector across all communications and shows laboratory imagery, scientific breakthroughs, and human care.
Its layered transparency and gradient effects echo the company's commitment to cutting-edge research while keeping people at the center.
This shape adds consistency, identity, and forward-looking energy to the brand’s print, web, and social assets.
I created this custom hexagon-inspired shape to symbolize NOFAAA’s focus on precision science and medical innovation.
This form, rooted in the molecular structure of cells and molecules, became a visual connector across all communications and shows laboratory imagery, scientific breakthroughs, and human care.
Its layered transparency and gradient effects echo the company's commitment to cutting-edge research while keeping people at the center.
This shape adds consistency, identity, and forward-looking energy to the brand’s print, web, and social assets.
Concept Breakdown 3: molecular vision
To reflect NOfAAA Therapeutics's cutting-edge spirit, I created a dynamic graphic language rooted in the geometry of science.
Inspired by molecular structures, I introduced a custom hexagonal pattern that carries across print and digital assets, creating cohesion and sophistication.
Scientific imagery and microscopic textures are blended inside these modular forms, highlighting innovation and research.
The vivid gradient purples paired with vibrant red accents convey scientific rigor and human-centered progress, while the precise layouts strengthen the brand’s credibility in the biotech sector.
To reflect NOfAAA Therapeutics's cutting-edge spirit, I created a dynamic graphic language rooted in the geometry of science.
Inspired by molecular structures, I introduced a custom hexagonal pattern that carries across print and digital assets, creating cohesion and sophistication.
Scientific imagery and microscopic textures are blended inside these modular forms, highlighting innovation and research.
The vivid gradient purples paired with vibrant red accents convey scientific rigor and human-centered progress, while the precise layouts strengthen the brand’s credibility in the biotech sector.
Concept Breakdown 4: MICROSCOPIC WORLDS, BOLD IDENTITY
For this series, I curated highly detailed scientific imagery to reflect the beauty and complexity
of biotechnology.
The selected visuals evoke microscopic structures like cells, molecules, and neural networks with vivid textures and dynamic compositions.
I created a seamless bridge between innovation and identity by embedding the brand’s custom geometric frame into these images.
This approach highlights NOfAAA’s focus on groundbreaking research and elevates the emotional resonance, positioning the brand at the intersection of science, discovery, and human impact.
For this series, I curated highly detailed scientific imagery to reflect the beauty and complexity
of biotechnology.
The selected visuals evoke microscopic structures like cells, molecules, and neural networks with vivid textures and dynamic compositions.
I created a seamless bridge between innovation and identity by embedding the brand’s custom geometric frame into these images.
This approach highlights NOfAAA’s focus on groundbreaking research and elevates the emotional resonance, positioning the brand at the intersection of science, discovery, and human impact.
