CLIENT ▸ NOFAAA Therapeutics, NJ, USA
ROLE ▸ Brand Design Lead (Freelance)
SCOPE ▸ Full Systems Brand Refresh
PROCESS ▸ Led cross-functional brand audit → workshop → visual identity system → rollout guidelines
ROLE ▸ Brand Design Lead (Freelance)
SCOPE ▸ Full Systems Brand Refresh
PROCESS ▸ Led cross-functional brand audit → workshop → visual identity system → rollout guidelines
The Challenge
NOFAAA Therapeutics approached me to define a compelling, differentiated brand identity at a pivotal phase in its growth as a biotech innovator.
The goal was to build a visual and narrative system that could support clinical credibility, investor confidence, and long-term category positioning in a complex landscape.
The goal was to build a visual and narrative system that could support clinical credibility, investor confidence, and long-term category positioning in a complex landscape.
Role & Leadership
As Brand Design Lead, I directed the end-to-end brand development process, partnering closely with leadership, scientific teams, and external stakeholders.
I led the strategic visual articulation, design system creation, and implementation roadmap to ensure a coherent and scalable identity across internal and external audiences.
I led the strategic visual articulation, design system creation, and implementation roadmap to ensure a coherent and scalable identity across internal and external audiences.
Strategic Approach
• Conducted deep category, competitive, and narrative research to inform positioning
• Defined a visual strategy rooted in scientific precision, human impact, and interpretive clarity
• Designed an adaptable identity system spanning logo, typography, color, and brand patterns,
optimized for both digital communication and investor/stakeholder touchpoints
• Produced usage guidelines that enabled NOFAAA teams and partners to activate the brand
consistently at scale
• Defined a visual strategy rooted in scientific precision, human impact, and interpretive clarity
• Designed an adaptable identity system spanning logo, typography, color, and brand patterns,
optimized for both digital communication and investor/stakeholder touchpoints
• Produced usage guidelines that enabled NOFAAA teams and partners to activate the brand
consistently at scale
Creative Solution
The resulting identity system translated NOFAAA’s scientific rigor and
human-centric mission into a visual language that balanced clinical authority
with expressive precision.
The system was modular, scalable, and adaptable, built to perform across website, investor materials, scientific communications, and marketing assets.
human-centric mission into a visual language that balanced clinical authority
with expressive precision.
The system was modular, scalable, and adaptable, built to perform across website, investor materials, scientific communications, and marketing assets.
Deliverables
+ Corporate brand identity and design system
+ Visual and verbal brand guidelines
+ Digital brand assets for web, presentations, and social
+ Templates for scientific, marketing, and investor materials
+ Visual and verbal brand guidelines
+ Digital brand assets for web, presentations, and social
+ Templates for scientific, marketing, and investor materials
Key Results For NOFAAA Therapeutics
CREATED A FUTURE-FOCUSED BRAND IDENTITY
positioning NOFAAA as an emerging biotech innovator
DEVELOPED A SCALABLE VISUAL SYSTEM
logo, typography, and guidelines for consistency across all platforms
INCREASED INVESTORS ENGAGEMENT BY 25%
post-launch, supporting early fundraising rounds
ENHANCED COMPANY VISIBILITY
in a competitive biotech landscape, leading to three new research partnerships within the first year
positioning NOFAAA as an emerging biotech innovator
DEVELOPED A SCALABLE VISUAL SYSTEM
logo, typography, and guidelines for consistency across all platforms
INCREASED INVESTORS ENGAGEMENT BY 25%
post-launch, supporting early fundraising rounds
ENHANCED COMPANY VISIBILITY
in a competitive biotech landscape, leading to three new research partnerships within the first year
❝ I led a branding campaign that captures NOFAA's scientific expertise, forward-thinking approach, and dedication
to transforming cancer treatment.❞
to transforming cancer treatment.❞
The NOFAA Therapeutics logotype blends bold typography with an abstract molecular-inspired graphic, symbolizing innovation and precision in biotechnology.
Scope & System
As Brand Design Lead, I created a brand identity system tailored to a regulated therapeutic environment, balancing scientific rigor with clear, human communication.
The system supports consistent application across research, clinical, and external-facing materials while remaining flexible enough to evolve with the company’s pipeline. The approach prioritized credibility, legibility, and scalability to ensure the brand could grow without compromising trust.
The system supports consistent application across research, clinical, and external-facing materials while remaining flexible enough to evolve with the company’s pipeline. The approach prioritized credibility, legibility, and scalability to ensure the brand could grow without compromising trust.
❝ This work reflects my ability to lead brand systems
that balance scientific rigor, narrative precision, and scalable design for complex, category-defining organizations.❞
that balance scientific rigor, narrative precision, and scalable design for complex, category-defining organizations.❞
Concept Breakdown
Precision & Progress
Precision & Progress
I designed a visual system that merges scientific precision with a sense of innovation and care.
I introduced a translucent geometric shape, a stylized hexagon, layered across laboratory imagery to create a strong visual signature that suggests molecular structures and scientific breakthroughs.
The gradient tones of purple and blue echo the precision of advanced research and evoke a feeling of trust.
Each graphic blends real-world lab environments with this abstract, modern overlay, reinforcing NOFAAA’s identity as a forward-thinking biotechnology company grounded in scientific excellence.
I introduced a translucent geometric shape, a stylized hexagon, layered across laboratory imagery to create a strong visual signature that suggests molecular structures and scientific breakthroughs.
The gradient tones of purple and blue echo the precision of advanced research and evoke a feeling of trust.
Each graphic blends real-world lab environments with this abstract, modern overlay, reinforcing NOFAAA’s identity as a forward-thinking biotechnology company grounded in scientific excellence.
Iconography
The Shape of Innovation
The Shape of Innovation
I created this custom hexagon-inspired shape to symbolize NOFAAA’s focus on precision science and medical innovation.
This form, rooted in the molecular structure of cells and molecules, became a visual connector across all communications, showcasing laboratory imagery, scientific breakthroughs, and human care.
Its layered transparency and gradient effects echo the company's commitment to cutting-edge research while keeping people at the center.
This shape adds consistency, identity, and forward-looking energy to the brand’s print, web, and social assets.
This form, rooted in the molecular structure of cells and molecules, became a visual connector across all communications, showcasing laboratory imagery, scientific breakthroughs, and human care.
Its layered transparency and gradient effects echo the company's commitment to cutting-edge research while keeping people at the center.
This shape adds consistency, identity, and forward-looking energy to the brand’s print, web, and social assets.
Imagery
Molecular Vision
Molecular Vision
To reflect NOfAAA Therapeutics's cutting-edge spirit, I created a dynamic graphic language rooted in the geometry of science.
Inspired by molecular structures, I introduced a custom hexagonal pattern that carries across print and digital assets, creating cohesion and sophistication.
Scientific imagery and microscopic textures are blended inside these modular forms, highlighting innovation and research.
The vivid gradient purples paired with vibrant red accents convey scientific rigor and human-centered progress, while the precise layouts strengthen the brand’s credibility in the biotech sector.
Inspired by molecular structures, I introduced a custom hexagonal pattern that carries across print and digital assets, creating cohesion and sophistication.
Scientific imagery and microscopic textures are blended inside these modular forms, highlighting innovation and research.
The vivid gradient purples paired with vibrant red accents convey scientific rigor and human-centered progress, while the precise layouts strengthen the brand’s credibility in the biotech sector.
Concept Breakdown
Microscopic Worlds, Bold Identity
Microscopic Worlds, Bold Identity
For this series, I curated highly detailed scientific imagery to reflect the beauty and complexity of biotechnology.
The selected visuals evoke microscopic structures like cells, molecules, and neural networks with vivid textures and dynamic compositions.
I created a seamless bridge between innovation and identity by embedding the brand’s custom geometric frame into these images.
This approach highlights NOfAAA’s focus on groundbreaking research and elevates the emotional resonance, positioning the brand at the intersection of science, discovery, and human impact.
The selected visuals evoke microscopic structures like cells, molecules, and neural networks with vivid textures and dynamic compositions.
I created a seamless bridge between innovation and identity by embedding the brand’s custom geometric frame into these images.
This approach highlights NOfAAA’s focus on groundbreaking research and elevates the emotional resonance, positioning the brand at the intersection of science, discovery, and human impact.
Looking to build a biotech brand
that inspires trust & drives growth?
that inspires trust & drives growth?
