Medical congresses are the loudest room a clinical brand ever has to survive.
Every competitor is thirty feet away with a bigger stand and brighter lights, and regulatory constraints limit what you can say.
At ComnCo, I led experiential and brand design across congresses: booth concept and design, the surrounding environmental graphics, the identity system that held it all together, and the collateral visitors walked away with. Leading a team of six across design, development, and video, I built a system that could be produced again for each new event rather than redesigned from scratch.
Every competitor is thirty feet away with a bigger stand and brighter lights, and regulatory constraints limit what you can say.
At ComnCo, I led experiential and brand design across congresses: booth concept and design, the surrounding environmental graphics, the identity system that held it all together, and the collateral visitors walked away with. Leading a team of six across design, development, and video, I built a system that could be produced again for each new event rather than redesigned from scratch.
CLIENT ▸ ComnCo, Marseille, France
AREA ▸ Medical Education & Congresses
AUDIENCE ▸ HCP, Medical Affairs
SCOPE ▸ Experiential and event design, booth and environmental graphics, identity system, applied collateral
ROLE ▸ Brand Lead
TEAM ▸ Led 6 → 4 designers, 1 developer, 1 videographer
PROCESS ▸ Brief and audit → creative territories → booth and environment design → identity and collateral rollout → production and fabrication
AREA ▸ Medical Education & Congresses
AUDIENCE ▸ HCP, Medical Affairs
SCOPE ▸ Experiential and event design, booth and environmental graphics, identity system, applied collateral
ROLE ▸ Brand Lead
TEAM ▸ Led 6 → 4 designers, 1 developer, 1 videographer
PROCESS ▸ Brief and audit → creative territories → booth and environment design → identity and collateral rollout → production and fabrication
The Challenge
Create a cohesive visual identity for medical congresses and industry events
Maintain strict regulatory clarity while standing out in competitive exhibition environments
Hold brand consistency across print, spatial, and digital touchpoints
Create a cohesive visual identity for medical congresses and industry events
Maintain strict regulatory clarity while standing out in competitive exhibition environments
Hold brand consistency across print, spatial, and digital touchpoints
Strategic Approach
Treat the event as an extension of the brand ecosystem rather than a standalone execution
Build a modular visual system adaptable across booth, signage, decks, and collateral
Balance bold visibility with clinical professionalism
Treat the event as an extension of the brand ecosystem rather than a standalone execution
Build a modular visual system adaptable across booth, signage, decks, and collateral
Balance bold visibility with clinical professionalism
Creative Solution
A structured event branding system anchored in typography, hierarchy, and spatial clarity
Visual architecture designed for readability at distance and impact in crowded environments
A consistent graphic language deployed from large-format down to detail-level applications
A structured event branding system anchored in typography, hierarchy, and spatial clarity
Visual architecture designed for readability at distance and impact in crowded environments
A consistent graphic language deployed from large-format down to detail-level applications
Scope & System
Booth concept, layout, and experience design
Environmental graphics: large format, signage, wayfinding and stand dressing
Event identity system and applied brand architecture
Presentation, collateral and digital templates
Production specifications for fabrication, print and install
Reuse rules allowing each congress to be built rather than redesigned
Booth concept, layout, and experience design
Environmental graphics: large format, signage, wayfinding and stand dressing
Event identity system and applied brand architecture
Presentation, collateral and digital templates
Production specifications for fabrication, print and install
Reuse rules allowing each congress to be built rather than redesigned
Deliverables
+ Booth design and experiential concepts
+ Environmental and large-format graphics
+ Event identity system
+ Presentation and collateral templates
+ Production-ready files and fabrication specifications
+ Booth design and experiential concepts
+ Environmental and large-format graphics
+ Event identity system
+ Presentation and collateral templates
+ Production-ready files and fabrication specifications
Role & Leadership
Brand Design Lead
Led a team of six: four designers, one developer, and one videographer, from concept through fabrication and installation. Owned the booth and experiential design alongside the brand system, briefed and supervised fabrication partners, and held the standard from first territory to the finished stand on the floor.
Brand Design Lead
Led a team of six: four designers, one developer, and one videographer, from concept through fabrication and installation. Owned the booth and experiential design alongside the brand system, briefed and supervised fabrication partners, and held the standard from first territory to the finished stand on the floor.
On The Work
A congress hall is the one place where a clinical brand competes on visibility, not evidence. The temptation is to get louder. The better answer is to get clearer.
A congress hall is the one place where a clinical brand competes on visibility, not evidence. The temptation is to get louder. The better answer is to get clearer.
Designing the stand and the system together is what made it work. The booth had to stop someone at twenty meters, the graphics had to hold up at two, and the collateral had to survive the flight home.
One idea, three distances.
One idea, three distances.
The logo was designed to reflect the agency’s core strengths: communication, coordination, and creativity in event management.
Looking to grow your creative team
& deliver high-impact brand experiences?
& deliver high-impact brand experiences?
