ROLE ▸ Art Director Associate
FOCUS ▸ Event branding, visual systems, medical communication
FOCUS ▸ Event branding, visual systems, medical communication
The Challenge
Large-scale, content-heavy medical events
High expectations for clarity and credibility
Multiple formats and environments
Large-scale, content-heavy medical events
High expectations for clarity and credibility
Multiple formats and environments
Strategic Approach
System-led event identity
Strong hierarchy and legibility
Scalable across events and venues
System-led event identity
Strong hierarchy and legibility
Scalable across events and venues
Creative Solution
Modular event branding system
Clear typographic and layout logic
Contemporary, medical-forward tone
Modular event branding system
Clear typographic and layout logic
Contemporary, medical-forward tone
Key Results
Consistent branding across events
Improved navigation and clarity
Faster rollout through reusable systems
Consistent branding across events
Improved navigation and clarity
Faster rollout through reusable systems
Scope & System
Flexible visual language
Typographic hierarchy for scientific content
Modular layouts for print and digital
Flexible visual language
Typographic hierarchy for scientific content
Modular layouts for print and digital
Deliverables
Event brand identity system
Print assets (scientific programs, signage, badges)
Digital assets (websites, presentations, screens)
Event brand identity system
Print assets (scientific programs, signage, badges)
Digital assets (websites, presentations, screens)
Role & Leadership
Associate Art Director
Visual direction, asset art direction, and cross-team collaboration
Associate Art Director
Visual direction, asset art direction, and cross-team collaboration
Why This Works Matters
Event brand identity system
Print assets (scientific programs, signage, badges)
Digital assets (websites, presentations, screens)
Event brand identity system
Print assets (scientific programs, signage, badges)
Digital assets (websites, presentations, screens)
The logo was designed to reflect the agency’s core strengths—communication, coordination, and creativity in event management.
Key Results & Impact For Com&Co
CONTRIBUTED TO AGENCY GROWTH
from a 4-person team to 15 employees over 5 years, supporting expansion and scaling creative operations
DIRECTED CREATIVE STRATEGY & BRANDING
for a growing number of congresses and corporate events,
managing an increase from 15 to 40+ events per year
DEVELOPED COHESIVE VISUAL IDENTITIES FOR EACH EVENT OR CONGRESS
that elevated client presence across the pharmaceutical, medical, and corporate sectors
IMPROVED CREATIVE PROCESS & TEAM STRUCTURE
helping deliver high-quality work while maintaining agility as the agency scaled
STRENGTHENED LONGTERM RELATIONSHIP
contributing to sustained agency growth and industry reputation
from a 4-person team to 15 employees over 5 years, supporting expansion and scaling creative operations
DIRECTED CREATIVE STRATEGY & BRANDING
for a growing number of congresses and corporate events,
managing an increase from 15 to 40+ events per year
DEVELOPED COHESIVE VISUAL IDENTITIES FOR EACH EVENT OR CONGRESS
that elevated client presence across the pharmaceutical, medical, and corporate sectors
IMPROVED CREATIVE PROCESS & TEAM STRUCTURE
helping deliver high-quality work while maintaining agility as the agency scaled
STRENGTHENED LONGTERM RELATIONSHIP
contributing to sustained agency growth and industry reputation
Looking to grow your creative team
& deliver high-impact brand experiences?
& deliver high-impact brand experiences?
