CLIENT ▸ Acutis Biosciences, NJ, USA
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Brand Identity, Campaign Materials, Print & Digital Assets, Webdesign
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Brand Identity, Campaign Materials, Print & Digital Assets, Webdesign
The Challenge
Acutis Biosciences needed to establish credibility in a highly regulated biotech environment while communicating complex scientific capabilities to multiple audiences, clinicians, partners, and investors.
The challenge was to create a brand identity that conveyed scientific rigor and trust without feeling cold, generic, or inaccessible, while remaining flexible enough to support rapid growth and future product expansion.
Strategic Approach
The strategy focused on translating scientific precision into a clear, structured, and confident visual language.
As Brand Design Lead, I emphasized building a system, prioritizing hierarchy, clarity, and consistency over decorative elements—to ensure the brand performed across scientific, corporate, and commercial contexts.
Role & Leadership
Brand Design Lead
Led brand strategy and system design from concept through execution. Defined the visual framework, aligned stakeholders around a shared design language, and guided implementation across internal teams and external partners.
Creative Solution
A modular brand identity system grounded in structure, typography, and controlled visual expression.
The creative solution balances analytical rigor with modern clarity, enabling Acutis to communicate advanced science in a way that feels composed, trustworthy, and scalable across teams and touchpoints.
Impact & Performance
The system enabled:
Clearer communication of scientific capabilities and value propositions
Improved visual consistency across internal teams and external-facing materials
A stronger foundation for investor communications, partnerships, and commercialization efforts
Clearer communication of scientific capabilities and value propositions
Improved visual consistency across internal teams and external-facing materials
A stronger foundation for investor communications, partnerships, and commercialization efforts
Deliverables
Brand identity and visual system
Logo and typographic framework
Modular graphic components
Digital brand applications (web, presentations, marketing assets)
Sales and investor-facing materials
Logo and typographic framework
Modular graphic components
Digital brand applications (web, presentations, marketing assets)
Sales and investor-facing materials
Why This Works Matters
In biotech, credibility and clarity directly impact adoption, trust, and growth.
This work shows how a well-defined brand system, guided by intention and structure, can translate complex science into clear, confident communication that supports long-term scale and business impact.
System & Scope
This phase focused on defining the underlying brand architecture and design logic to ensure long-term consistency and scalability.
The system establishes clear rules for how the brand behaves, covering structure, hierarchy, and visual relationships,
so future teams can extend the brand without reinventing it.
so future teams can extend the brand without reinventing it.
Key Results for Acutis Biosciences
Clarified Acutis’ positioning across biotech and diagnostics
through a unified, family-based brand architecture
Enabled consistent, repeatable brand execution
across scientific, corporate, and commercial touchpoints
Delivered a future-ready identity system
designed to support product expansion without structural redesign
▬
through a unified, family-based brand architecture
Enabled consistent, repeatable brand execution
across scientific, corporate, and commercial touchpoints
Delivered a future-ready identity system
designed to support product expansion without structural redesign
▬
The logo extends the Acutis Diagnostics logotype, ensuring visual continuity
and clearly positioning Biosciences within the Acutis brand family.
and clearly positioning Biosciences within the Acutis brand family.
Looking to launch or scale your biotech brand with clarity and credibility?
