CLIENT / BIIPI Robot
Project Overview
Biipi, a new smart speaker, needed branding that balanced innovation, playfulness, and modernity.
The identity had to feel sleek yet approachable, appealing to tech-savvy users.
The logo was designed to be simple yet impactful, reflecting seamless connectivity
and advanced technology.
The identity had to feel sleek yet approachable, appealing to tech-savvy users.
The logo was designed to be simple yet impactful, reflecting seamless connectivity
and advanced technology.
Approach & Solution
For Biipi’s branding, I created a playful yet modern design reflecting its innovation and ease of use.
The dynamic, colorful logo stands out while remaining approachable, with vibrant contrasts conveying energy.
Soft, rounded shapes enhance friendliness, while bold elements highlight its advanced technology.
The dynamic, colorful logo stands out while remaining approachable, with vibrant contrasts conveying energy.
Soft, rounded shapes enhance friendliness, while bold elements highlight its advanced technology.
LOGO DESIGN: USER-FRIENDLY NATURE OF THE SPEAKER
- Color Palette: A bright and vibrant mix of contrasting hues conveys energy, excitement,
and innovation aligned with the speaker’s modern, high-tech features.
- Typography: Rounded, approachable letterforms suggest ease of use and friendliness,
while bold styling reinforces the product’s advanced technological edge.
- Graphic Elements: Soft, fluid shapes highlight the approachable, intuitive nature
of the speaker, balanced by bold elements that communicate performance and innovation.
- Imagery: The overall visual identity blends playfulness with sleek modernity,
appealing to a broad audience of tech-savvy, design-conscious users.
and innovation aligned with the speaker’s modern, high-tech features.
- Typography: Rounded, approachable letterforms suggest ease of use and friendliness,
while bold styling reinforces the product’s advanced technological edge.
- Graphic Elements: Soft, fluid shapes highlight the approachable, intuitive nature
of the speaker, balanced by bold elements that communicate performance and innovation.
- Imagery: The overall visual identity blends playfulness with sleek modernity,
appealing to a broad audience of tech-savvy, design-conscious users.
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: YOUR JOYFUL AUDIO COMPANION
For the BIIPI brand identity, I merged playful technology with futuristic sound design. I used a friendly robot mascot and vibrant, neon-inspired visuals to appeal to tech-savvy and young-at-heart consumers.
The packaging and character design create an instant emotional connection, while dynamic wave and equalizer graphics visually represent sound, energy, and wireless connectivity.
Soft gradients and glowing color palettes evoke digital soundscapes, positioning BIIPI as a lifestyle accessory and an intelligent audio companion.
For the BIIPI brand identity, I merged playful technology with futuristic sound design. I used a friendly robot mascot and vibrant, neon-inspired visuals to appeal to tech-savvy and young-at-heart consumers.
The packaging and character design create an instant emotional connection, while dynamic wave and equalizer graphics visually represent sound, energy, and wireless connectivity.
Soft gradients and glowing color palettes evoke digital soundscapes, positioning BIIPI as a lifestyle accessory and an intelligent audio companion.
Each touchpoint, from logos to app icons, reinforces BIIPI’s promise: “Sound of the Future—Hear. Feel. Connect.” It emphasizes innovation, seamless Bluetooth integration, and a bold, joyful user experience.
These images use vibrant dots, sound waves, and playful overlays to turn the BIIPI speaker into a friendly "sound buddy."
The colorful visuals connect music, emotion, and technology, making the product feel interactive, fun, and part of your daily life.
The colorful visuals connect music, emotion, and technology, making the product feel interactive, fun, and part of your daily life.
The design turns audio technology into a visual, emotional, and interactive experience—making BIIPI feel approachable, fun, and integral to personal lifestyle.
The graphics express both technical quality and user joy.
The graphics express both technical quality and user joy.
Concept Breakdown 2: AI THAT THINKS WITH YOU Everyplace ANYTIME
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
This AI tool transforms abstract ideas into clear, visual learning.
It’s intuitive, adaptable, and designed to support—not replace—how students and teachers think. With a calm, thoughtful voice, it brings clarity to complexity and helps users navigate layered content through innovative, responsive design.
More than a tool, it’s a values-driven partner: free, ethical, and built for real people doing meaningful work. It encourages curiosity, invites collaboration, and empowers users to ask better questions—making education more accessible, thoughtful, and human.
Concept Breakdown 2: IMMERSIVE SOUND, VIBRANT IDENTITY
Each image fuses dynamic, colorful waves, sound grids, and dotted gradients with the BIIPI character and logo, visually representing the mini speaker's playful, energetic nature.
The design uses vibrant, shifting gradients, circular patterns, and soundwave motifs to convey the idea of sound as something that can be seen and felt—radiating outward and connecting people.
The rainbow palette and geometric rhythms make BIIPI instantly recognizable and reinforce its identity as a bright, joyful, and future-forward sound companion that brings music, connection, and fun to everyday life.
Each image fuses dynamic, colorful waves, sound grids, and dotted gradients with the BIIPI character and logo, visually representing the mini speaker's playful, energetic nature.
The design uses vibrant, shifting gradients, circular patterns, and soundwave motifs to convey the idea of sound as something that can be seen and felt—radiating outward and connecting people.
The rainbow palette and geometric rhythms make BIIPI instantly recognizable and reinforce its identity as a bright, joyful, and future-forward sound companion that brings music, connection, and fun to everyday life.
The rainbow palette and geometric rhythms make BIIPI instantly recognizable and reinforce its identity as a bright, joyful, and future-forward sound companion that brings music, connection, and fun to everyday life.
