CLIENT / Villa Baulieu & Cuvée Bérengère, Rognes, France
Project Overview
The family who owns the Castle "Villa Baulieu" has been producing wine for a decade
when they transformed their residence & domain into a very high luxury guest house.
when they transformed their residence & domain into a very high luxury guest house.
Approach & Solution
Building on my work designing Villa Baulieu's wine labels, I created a bespoke logotype inspired
by the flowing, organic nature of vines:
- This custom typography evokes the elegance and heritage of the estate while maintaining
a refined aesthetic.
- I developed a visual identity with a regal, monarchical feel, emphasizing the location’s prestige,
history, and exclusivity.
- The combination of classic script typography and a minimalist architectural silhouette conveys
tradition and sophistication, reinforcing Villa Baulieu’s status as an exceptional destination.
by the flowing, organic nature of vines:
- This custom typography evokes the elegance and heritage of the estate while maintaining
a refined aesthetic.
- I developed a visual identity with a regal, monarchical feel, emphasizing the location’s prestige,
history, and exclusivity.
- The combination of classic script typography and a minimalist architectural silhouette conveys
tradition and sophistication, reinforcing Villa Baulieu’s status as an exceptional destination.
LOGO DESIGN: WHERE CLASSIC MEETS CHIC
Color Palette: Classic black and white, symbolizing luxury and tradition.
Typography: Elegant script reflecting sophistication and heritage.
Graphic Elements: A château silhouette with battlements, reinforcing prestige.
Imagery: The estate’s iconic architecture evoking history and refinement.
Typography: Elegant script reflecting sophistication and heritage.
Graphic Elements: A château silhouette with battlements, reinforcing prestige.
Imagery: The estate’s iconic architecture evoking history and refinement.
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: Timeless Dialogue between Heritage & modernity
For Villa Baulieu, I created a graphic system alternating between detailed artist illustrations and refined photography to tell a richer, layered story about the estate’s character.
The hand-drawn sketches highlight the spirit of the most iconic rooms, emphasizing Villa Baulieu’s heritage, craftsmanship, and personal charm before the restoration was complete.
These artworks project the emotional vision of each space, showing imagination, elegance, and anticipation.
Meanwhile, the contemporary photographs ground the viewer in the final luxurious reality, showcasing the estate’s warmth, intimacy, and modern comfort.
By blending illustration and photography, I created a visual rhythm reflecting Villa Baulieu’s timeless authenticity to capture the magic of a historic property that was reborn for today’s travelers.
The hand-drawn sketches highlight the spirit of the most iconic rooms, emphasizing Villa Baulieu’s heritage, craftsmanship, and personal charm before the restoration was complete.
These artworks project the emotional vision of each space, showing imagination, elegance, and anticipation.
Meanwhile, the contemporary photographs ground the viewer in the final luxurious reality, showcasing the estate’s warmth, intimacy, and modern comfort.
By blending illustration and photography, I created a visual rhythm reflecting Villa Baulieu’s timeless authenticity to capture the magic of a historic property that was reborn for today’s travelers.
Concept Breakdown 2: redefined elegance
For these Villa Baulieu print materials, I introduced a deep, elegant red as a key visual anchor.
This red evokes heritage and prestige while aligning with the Château & Hôtels Collection branding
and also relates to the design of the wine labels I created for Villa Baulieu.
I balanced this strong color field with refined photography of the property and gardens, letting the architecture and natural surroundings breathe within the layout.
The red backgrounds, carefully paired with fine white typography, reinforce the villa’s historical identity
and position it as a luxurious and timeless destination.
My design ensures consistency across all print formats while elevating the brand’s visibility and sophistication.
For these Villa Baulieu print materials, I introduced a deep, elegant red as a key visual anchor.
This red evokes heritage and prestige while aligning with the Château & Hôtels Collection branding
and also relates to the design of the wine labels I created for Villa Baulieu.
I balanced this strong color field with refined photography of the property and gardens, letting the architecture and natural surroundings breathe within the layout.
The red backgrounds, carefully paired with fine white typography, reinforce the villa’s historical identity
and position it as a luxurious and timeless destination.
My design ensures consistency across all print formats while elevating the brand’s visibility and sophistication.
Concept Breakdown 3: the symbol of belonging
I chose the motif of the ornate key to represent Villa Baulieu’s unique offering: exclusive access to a place rich in history, refinement, and private luxury.
In this graphic series, the key is not just decorative, it symbolizes the transmission of legacy, the entrance into an intimate world usually reserved for a few.
I chose the motif of the ornate key to represent Villa Baulieu’s unique offering: exclusive access to a place rich in history, refinement, and private luxury.
In this graphic series, the key is not just decorative, it symbolizes the transmission of legacy, the entrance into an intimate world usually reserved for a few.
Paired with wax seals, embossed gold details, and refined stationery, the key reinforces the sense of tradition, discretion, and exceptional experience.
The visual treatment elevates these symbols with modern clarity while maintaining the timeless elegance expected from a prestigious Provençal estate.
The visual treatment elevates these symbols with modern clarity while maintaining the timeless elegance expected from a prestigious Provençal estate.
GRAPHIC Breakdown 1: letters rooted in nature
I designed a series of custom calligraphic letters for Villa Baulieu’s guest house and vineyard, drawing inspiration from the estate’s refined character.
I integrated the letters graphically by blending them with photographs of vines and grapes through cut-out effects or overlay treatments.
This approach creates a strong visual link between the brand's typographic elegance and the natural richness of its terroir, reinforcing the estate’s identity with sophistication and subtlety.
I designed a series of custom calligraphic letters for Villa Baulieu’s guest house and vineyard, drawing inspiration from the estate’s refined character.
I integrated the letters graphically by blending them with photographs of vines and grapes through cut-out effects or overlay treatments.
This approach creates a strong visual link between the brand's typographic elegance and the natural richness of its terroir, reinforcing the estate’s identity with sophistication and subtlety.
These Villa Baulieu wine labels blend tradition with artistic expression through bold calligraphy,
rich symbolism, and elegant typography:
rich symbolism, and elegant typography:
- Custom hand-drawn initials evoke craftsmanship with expressive strokes and ink splatters.
- Deep red background exudes luxury, while black, white, and gold text enhances contrast.
- Graphic details like the Eiffel Tower (Cuvée Achille) and a four-star rating (Cuvée Léopold)
add exclusivity.
- The design positions the wines as sophisticated, premium, and artistically avant-garde
- Deep red background exudes luxury, while black, white, and gold text enhances contrast.
- Graphic details like the Eiffel Tower (Cuvée Achille) and a four-star rating (Cuvée Léopold)
add exclusivity.
- The design positions the wines as sophisticated, premium, and artistically avant-garde
GRAPHIC BREAKDOWN 2: when calligraphy meets terroir
The typographic and graphic system combines elegance and authenticity for Villa Baulieu’s wine collection.
Each cuvée is represented by a large, calligraphic initial letter handcrafted to create a dynamic and organic impression.
The letters can also be integrated into the layouts and wine labels using a bold red background, reinforcing brand recognition and evoking the heritage and strength of the estate.
The calligraphy style brings a tactile, human quality that reflects the craftsmanship of winemaking, while the minimalist use of color and space keeps the overall look sophisticated and contemporary.
The typographic and graphic system combines elegance and authenticity for Villa Baulieu’s wine collection.
Each cuvée is represented by a large, calligraphic initial letter handcrafted to create a dynamic and organic impression.
The letters can also be integrated into the layouts and wine labels using a bold red background, reinforcing brand recognition and evoking the heritage and strength of the estate.
The calligraphy style brings a tactile, human quality that reflects the craftsmanship of winemaking, while the minimalist use of color and space keeps the overall look sophisticated and contemporary.
