CLIENT ▸ Artimed, atelier de projets & fabrique des envies, France
ROLE ▸ Art Director Freelance (Agence Verso, Paris, France)
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, Brochures, Invitations
ROLE ▸ Art Director Freelance (Agence Verso, Paris, France)
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, Brochures, Invitations
The Challenge
Create a distinct identity for a cultural incubator operating at the intersection of art, experimentation, and institutional credibility
Balance artistic freedom with structural clarity
Build a brand system capable of supporting programs, events, partnerships, and evolving initiatives
Create a distinct identity for a cultural incubator operating at the intersection of art, experimentation, and institutional credibility
Balance artistic freedom with structural clarity
Build a brand system capable of supporting programs, events, partnerships, and evolving initiatives
Strategic Approach
Define Artimed as a platform, not a logo—an ecosystem that supports emerging voices and ideas
Develop a visual language rooted in modularity, openness, and progression
Design a system that can scale across formats while allowing cultural variation
Define Artimed as a platform, not a logo—an ecosystem that supports emerging voices and ideas
Develop a visual language rooted in modularity, openness, and progression
Design a system that can scale across formats while allowing cultural variation
Creative Solution
A contemporary identity built on strong typographic foundations and spatial composition
Visual language emphasizing structure, rhythm, and flexibility
A system that frames content clearly while giving artists and collaborators room to express
A contemporary identity built on strong typographic foundations and spatial composition
Visual language emphasizing structure, rhythm, and flexibility
A system that frames content clearly while giving artists and collaborators room to express
Scope & System
Modular identity framework adaptable to multiple programs and formats
Defined typographic hierarchy to support editorial, event, and institutional communications
Layout system allowing dynamic composition while maintaining coherence
Flexible color and graphic logic to support different cultural themes
Modular identity framework adaptable to multiple programs and formats
Defined typographic hierarchy to support editorial, event, and institutional communications
Layout system allowing dynamic composition while maintaining coherence
Flexible color and graphic logic to support different cultural themes
Key Results
A clear and recognizable identity within the cultural ecosystem
A scalable system supporting programming growth and partnerships
Consistency across communication touchpoints without limiting creative expression
A clear and recognizable identity within the cultural ecosystem
A scalable system supporting programming growth and partnerships
Consistency across communication touchpoints without limiting creative expression
Impact & Performance
Strengthened positioning as a serious, forward-thinking cultural incubator
Improved clarity across event promotion and institutional communication
A brand framework capable of evolving with new initiatives and collaborators
Strengthened positioning as a serious, forward-thinking cultural incubator
Improved clarity across event promotion and institutional communication
A brand framework capable of evolving with new initiatives and collaborators
Deliverables
Logo and core identity system
Typography and layout guidelines
Event and program communication templates
Digital and print applications
Logo and core identity system
Typography and layout guidelines
Event and program communication templates
Digital and print applications
Role & Leadeship
Brand Design Lead
Established brand strategy and identity infrastructure, creating a flexible system capable of supporting program expansion and cross-channel communication.
Brand Design Lead
Established brand strategy and identity infrastructure, creating a flexible system capable of supporting program expansion and cross-channel communication.
Why This Works Matters
Cultural incubators operate between experimentation and structure.
This project demonstrates how brand design can create a stable framework that supports creative risk-taking without losing clarity.
By building a system rather than isolated visuals, the identity enables growth, collaboration, and long-term cultural relevance.
Cultural incubators operate between experimentation and structure.
This project demonstrates how brand design can create a stable framework that supports creative risk-taking without losing clarity.
By building a system rather than isolated visuals, the identity enables growth, collaboration, and long-term cultural relevance.
The logo was designed as a structured yet open typographic mark,
reflecting both institutional rigor and creative possibility.
reflecting both institutional rigor and creative possibility.
Looking to craft a visual identity that navigates complexity with clarity & purpose?
