CLIENT / Pédagomagie
Project Overview
Pedagomagie is a playful and engaging educational book designed to make learning
an enjoyable experience for both children and their parents.
Created as a complement to official schoolbooks, it fosters fun, interaction,
and complicity in the learning process.
The project aims to transform homework into a shared, enriching activity that
strengthens the parent-child bond while reinforcing essential educational concepts.
an enjoyable experience for both children and their parents.
Created as a complement to official schoolbooks, it fosters fun, interaction,
and complicity in the learning process.
The project aims to transform homework into a shared, enriching activity that
strengthens the parent-child bond while reinforcing essential educational concepts.
Approach & Solution
I designed each illustration using graphic patterns, characters, and symbols to create
a modern yet playful aesthetic:
- The vibrant colors enhance engagement, making learning more appealing while
fostering meaningful exchanges between kids and parents.
- This thoughtful design approach ensures an educational experience that is both visually
stimulating and interactive.
a modern yet playful aesthetic:
- The vibrant colors enhance engagement, making learning more appealing while
fostering meaningful exchanges between kids and parents.
- This thoughtful design approach ensures an educational experience that is both visually
stimulating and interactive.
LOGO DESIGN: BRINGING EDUCATION TO LIFE
Color Palette: Bright and playful colors to evoke curiosity and engagement.
Typography: Friendly, rounded typeface for approachability and readability.
Graphic Elements: Integrated symbols and patterns reflecting learning, creativity, and the parent-child connection.
Typography: Friendly, rounded typeface for approachability and readability.
Graphic Elements: Integrated symbols and patterns reflecting learning, creativity, and the parent-child connection.
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: LEARNING THROUGH PLAYFUL IMAGINATION
For Pédagomagie, I developed a playful and energetic visual language that captures the spirit of learning through imagination, experimentation, and creativity.
I combined vibrant, textured backgrounds with hand-drawn, expressive characters to reflect children's emotional journeys during educational activities.
The illustrations were designed to visually break down abstract learning processes into engaging, relatable scenes, encouraging adults and children to approach education as an interactive adventure.
Each spread uses dynamic compositions, symbolic icons, and layered patterns to stimulate curiosity, reinforce the brand's playful tone, and make abstract pedagogical concepts accessible and visually memorable.
For Pédagomagie, I developed a playful and energetic visual language that captures the spirit of learning through imagination, experimentation, and creativity.
I combined vibrant, textured backgrounds with hand-drawn, expressive characters to reflect children's emotional journeys during educational activities.
The illustrations were designed to visually break down abstract learning processes into engaging, relatable scenes, encouraging adults and children to approach education as an interactive adventure.
Each spread uses dynamic compositions, symbolic icons, and layered patterns to stimulate curiosity, reinforce the brand's playful tone, and make abstract pedagogical concepts accessible and visually memorable.
Concept Breakdown 2: VISUALIZING THE JOY OF LEARNING
I chose LEGO bricks as a central visual metaphor to symbolize the spirit of creative learning.
Each brick represents a simple idea, action, or concept, accessible independently but capable of building something much bigger when combined thoughtfully.
Just like learning, the process is hands-on and modular and encourages experimentation: You build, test, adjust, and reimagine without fear of mistakes.
Using LEGO conveys how knowledge grows layer by layer, fueled by curiosity, autonomy, and playful exploration.
I chose LEGO bricks as a central visual metaphor to symbolize the spirit of creative learning.
Each brick represents a simple idea, action, or concept, accessible independently but capable of building something much bigger when combined thoughtfully.
Just like learning, the process is hands-on and modular and encourages experimentation: You build, test, adjust, and reimagine without fear of mistakes.
Using LEGO conveys how knowledge grows layer by layer, fueled by curiosity, autonomy, and playful exploration.
Concept Breakdown 3: BUILDING A PLAYFUL LEARNING UNIVERSE
I created a consistent, playful universe where color grids, textures, and hand-drawn elements set the tone.
The vibrant backgrounds, often structured around woven or pixel-like grids, symbolize the many paths and connections made during learning.
Each illustration uses warm, inviting tones paired with simple, expressive characters to make the content more relatable and emotionally engaging for children.
The recurring graphic language—mixing organic lines, cozy patterns, and childlike typography, strengthens the idea that learning is not linear but rich, textured, and full of movement, just like the children's experiences.
I created a consistent, playful universe where color grids, textures, and hand-drawn elements set the tone.
The vibrant backgrounds, often structured around woven or pixel-like grids, symbolize the many paths and connections made during learning.
Each illustration uses warm, inviting tones paired with simple, expressive characters to make the content more relatable and emotionally engaging for children.
The recurring graphic language—mixing organic lines, cozy patterns, and childlike typography, strengthens the idea that learning is not linear but rich, textured, and full of movement, just like the children's experiences.
imagery Breakdown: hands-on creativity
My visual approach strengthens the brand’s message: making education joyful, creative, and human-centered.
The vibrant, natural photos of children reflect the project’s playful spirit, highlighting hands-on exploration, bright colors, and genuine emotions.
The photos mirror the informal, warm tone of the graphic identity: they are not staged or overly formal but spontaneous and relatable, like the approach proposed by Pédagomagie.
The goal is to visually reinforce the project's core idea: making education joyful, tangible, and emotionally engaging.
My visual approach strengthens the brand’s message: making education joyful, creative, and human-centered.
The vibrant, natural photos of children reflect the project’s playful spirit, highlighting hands-on exploration, bright colors, and genuine emotions.
The photos mirror the informal, warm tone of the graphic identity: they are not staged or overly formal but spontaneous and relatable, like the approach proposed by Pédagomagie.
The goal is to visually reinforce the project's core idea: making education joyful, tangible, and emotionally engaging.
