CLIENT ▸ Pédagomagie, Aix-en-Provence, France
ROLE ▸ Art Director + Illustrator Freelance
SCOPE ▸ Logo Design, Graphic Design, Print Design, Illustration, Book Layout Design
ROLE ▸ Art Director + Illustrator Freelance
SCOPE ▸ Logo Design, Graphic Design, Print Design, Illustration, Book Layout Design
The Challenge
Educational workbooks often feel either overly academic or overly “kidsy,” which can reduce engagement and make parent-child learning feel like a chore.
Pédagomagie needed a visual identity and book system that could:
Make learning feel playful, modern, and emotionally positive
Support clarity and structure for parents and educators
Scale across pages, exercises, and content types without visual fatigue
Build trust as a credible educational tool—not just a cute book
Pédagomagie needed a visual identity and book system that could:
Make learning feel playful, modern, and emotionally positive
Support clarity and structure for parents and educators
Scale across pages, exercises, and content types without visual fatigue
Build trust as a credible educational tool—not just a cute book
Role & Leadership
Brand Design Lead · Art Director · Illustrator (Freelance)
Owned identity direction, illustration language, and editorial system design end-to-end,
from concept through final production.
Owned identity direction, illustration language, and editorial system design end-to-end,
from concept through final production.
Strategic Approach
The brand was approached as a learning environment, not just a book layout.
The strategy focused on:
Using a repeatable visual system to guide comprehension and pacing
Designing for shared parent-child interaction (clarity + warmth)
Building a playful universe that supports educational goals without distraction
The strategy focused on:
Using a repeatable visual system to guide comprehension and pacing
Designing for shared parent-child interaction (clarity + warmth)
Building a playful universe that supports educational goals without distraction
Creative Solution
I led creative direction and designed a cohesive identity and illustration language that turns homework into an interactive, confidence-building experience.
The system combines bold color, modular patterns, and expressive characters to make abstract concepts feel approachable, while keeping layouts structured enough for real classroom and home use.
Deliverables
Brand identity + logo
Color palette + typography system
Illustration language (characters, symbols, pattern library)
Full book layout design and templates
Print production-ready files
Promotional visuals to support rollout
Color palette + typography system
Illustration language (characters, symbols, pattern library)
Full book layout design and templates
Print production-ready files
Promotional visuals to support rollout
Impact & Performances
The visual system helped Pédagomagie present as a trusted, modern educational tool while increasing engagement through clear structure and playful energy.
The first edition was integrated into the Pre-K curriculum, and updated branding and promotional assets drove measurable growth in course interest and sign-ups.
Why This Works Matters
The system balances two forces that usually conflict in education design: play and structure.
It invites curiosity through color and character, while using hierarchy and layout discipline to keep learning clear, repeatable, and easy to follow, at home or in classroom contexts.
It invites curiosity through color and character, while using hierarchy and layout discipline to keep learning clear, repeatable, and easy to follow, at home or in classroom contexts.
Key Results for Pedagomagie
Defined the creative direction and brand world,
establishing a distinctive education identity built around playful learning
and parent-child interaction
Built a scalable book + illustration system
aligning logo, layout, typography, and visual cues into a repeatable framework
Set consistent creative guardrails
enabling future content expansion while maintaining clarity, warmth,
and brand recognition
establishing a distinctive education identity built around playful learning
and parent-child interaction
Built a scalable book + illustration system
aligning logo, layout, typography, and visual cues into a repeatable framework
Set consistent creative guardrails
enabling future content expansion while maintaining clarity, warmth,
and brand recognition
The logo was designed to feel friendly and intelligent, approachable for children, credible for parents, and educators.
Its rounded forms and energetic structure support the brand idea:
learning as a joyful, shared experience.
Its rounded forms and energetic structure support the brand idea:
learning as a joyful, shared experience.
System & Scope
To ensure consistency and scalability, I built a full editorial and illustration system, including:
A modular grid to support different exercise formats
A clear typographic hierarchy for instructions, prompts, and answers
A library of icons, characters, and symbols to reinforce learning cues
A pattern-and-color framework to keep energy high without chaos
Print-ready layout rules for repeatable production across editions
A modular grid to support different exercise formats
A clear typographic hierarchy for instructions, prompts, and answers
A library of icons, characters, and symbols to reinforce learning cues
A pattern-and-color framework to keep energy high without chaos
Print-ready layout rules for repeatable production across editions
Looking to build a brand that inspires creativity & trust in education?
