CLIENT ▸ Evolve Medical, NY, USA
Key Results & Impact
INCREASED PATIENT ACQUISITION & SERVICE INQUIRIES
following the brand guidelines
BOOSTED SALES BY 20% WITHIN THE FIRST QUARTER
of rollout due to improved visibility and perception
STRENGTHENED BRAND RECOGNITION
in the competitive aesthetics and wellness market
IMPROVED MARKETING EFFICIENCY
with a consistent and professional brand toolkit
ENHANCED TRUST & CREDIBILITY
through clean, elegant design that resonates with a high-value audience
POSITIONED THE CLINIC FOR GROWTH
with branding that supports product expansion and multi-location visibility
following the brand guidelines
BOOSTED SALES BY 20% WITHIN THE FIRST QUARTER
of rollout due to improved visibility and perception
STRENGTHENED BRAND RECOGNITION
in the competitive aesthetics and wellness market
IMPROVED MARKETING EFFICIENCY
with a consistent and professional brand toolkit
ENHANCED TRUST & CREDIBILITY
through clean, elegant design that resonates with a high-value audience
POSITIONED THE CLINIC FOR GROWTH
with branding that supports product expansion and multi-location visibility
Project Overview
The new brand identity for Evolve Medical communicated expertise in non-surgical anti-aging treatments, establishing a professional, welcoming image.
The elegant design and vibrant colors boosted appeal, attracting clients and solidifying its market presence.
The elegant design and vibrant colors boosted appeal, attracting clients and solidifying its market presence.
Approach & Solutions
For Evolve Medical, I crafted a brand identity that merges luxury with vitality:
- Modern typography and a refined color palette create a sophisticated yet inviting feel,
while subtle design elements evoke rejuvenation.
- The soft yet vibrant tones balance health and approachability, ensuring the brand
exudes elegance and professionalism, appealing to clients seeking high-quality,
personalized treatments.
- Modern typography and a refined color palette create a sophisticated yet inviting feel,
while subtle design elements evoke rejuvenation.
- The soft yet vibrant tones balance health and approachability, ensuring the brand
exudes elegance and professionalism, appealing to clients seeking high-quality,
personalized treatments.
Visual Identity Kit
A Warming Essence Infused With Elegance
Logo Design
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- The typography blends modern elegance with a sense of trust and approachability.
- The circular motifs integrated into the lettering symbolize continuous rejuvenation and transformation, reinforcing the clinic’s core mission.
- A refined color palette of soft pink and gray balances warmth with professionalism,
appealing to clients seeking high-quality, personalized care.
- This logo establishes a strong, memorable identity that reflects
Evolve Medical’s commitment to innovation and well-being.
Colors & Typography
Concept Breakdown
Radiance Line
These images are designed to communicate EVOLVE’s core promise: advanced, personalized, and scientifically effective skincare.
Using a soft pink palette and diffused gradients instantly evokes feelings of gentleness,
self-care, and radiance.
I paired this with minimalist, transparent packaging and close-up product-in-hand shots
to highlight purity, safety, and hands-on human touch.
Product shots in the hand highlight safety and a personal touch, while geometric lines
and diverse skin tones reinforce the brand’s advanced, inclusive approach.
Using a soft pink palette and diffused gradients instantly evokes feelings of gentleness,
self-care, and radiance.
I paired this with minimalist, transparent packaging and close-up product-in-hand shots
to highlight purity, safety, and hands-on human touch.
Product shots in the hand highlight safety and a personal touch, while geometric lines
and diverse skin tones reinforce the brand’s advanced, inclusive approach.
Skincare For All Faces
Visually, the geometric lines and circles on the packaging and backgrounds reference the science behind the formula, while the elegant, modern typography reinforces the brand’s credibility.
Featuring diverse skin tones and faces split into gradients further emphasizes the tailored, inclusive nature of the treatments, showing that the product adapts to every unique skin type for a healthy, glowing result.
Overall, the concept blends clinical innovation with an approachable beauty aesthetic, positioning EVOLVE as the ideal solution for those seeking effective, gentle anti-aging care tailored to their needs.
Featuring diverse skin tones and faces split into gradients further emphasizes the tailored, inclusive nature of the treatments, showing that the product adapts to every unique skin type for a healthy, glowing result.
Overall, the concept blends clinical innovation with an approachable beauty aesthetic, positioning EVOLVE as the ideal solution for those seeking effective, gentle anti-aging care tailored to their needs.
Diversity & Health Skin Focus
These visuals make advanced anti-aging treatments feel modern, safe, and aspirational, blending a scientific edge with a fresh, feminine, radiant identity.
I used soft pink gradients and minimal backgrounds to evoke radiance and gentle care, while close-up, hand-held product shots emphasize safety and a personal touch.
The packaging's subtle geometric lines and circular motifs suggest scientific innovation and skin renewal, while the split-tone face visual highlights inclusivity and natural beauty.
Golden mineral textures introduce a sense of luxurious, nature-inspired efficacy, and
the straightforward, modern typography throughout builds trust in EVOLVE’s advanced,
non-surgical approach to youthful, healthy skin.
I used soft pink gradients and minimal backgrounds to evoke radiance and gentle care, while close-up, hand-held product shots emphasize safety and a personal touch.
The packaging's subtle geometric lines and circular motifs suggest scientific innovation and skin renewal, while the split-tone face visual highlights inclusivity and natural beauty.
Golden mineral textures introduce a sense of luxurious, nature-inspired efficacy, and
the straightforward, modern typography throughout builds trust in EVOLVE’s advanced,
non-surgical approach to youthful, healthy skin.
Brand Concept
Modern Science Meets Beauty
The minimalist, modern typography and circular symbols reinforce a sense of harmony
and renewal.
Every element is carefully crafted to convey trust, advanced expertise, and a natural, confident glow, positioning EVOLVE as the bridge between medical-grade results and everyday self-care.
and renewal.
Every element is carefully crafted to convey trust, advanced expertise, and a natural, confident glow, positioning EVOLVE as the bridge between medical-grade results and everyday self-care.
Science-Infused Radiance
I developed a brand concept for EVOLVE that blends scientific credibility with gentle and radiant beauty.
The design language uses soft gradients, elegant lines, and glowing pink hues to evoke freshness, health, and rejuvenation, mirroring the results of non-invasive treatments.
Product packaging and visual assets highlight hands, skin, and textures, making the science
of skincare feels both approachable and luxurious.
The design language uses soft gradients, elegant lines, and glowing pink hues to evoke freshness, health, and rejuvenation, mirroring the results of non-invasive treatments.
Product packaging and visual assets highlight hands, skin, and textures, making the science
of skincare feels both approachable and luxurious.
Looking to elevate your wellness or aesthetics brand with a refined identity that drives
real business revenues?
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