CLIENT / Evolve Medical
Project Overview
The new brand identity for Evolve Medical communicated expertise in non-surgical anti-aging treatments, establishing a professional, welcoming image.
The elegant design and vibrant colors boosted appeal, attracting clients and solidifying its market presence.
The elegant design and vibrant colors boosted appeal, attracting clients and solidifying its market presence.
Approach & Solutions
For Evolve Medical, I crafted a brand identity that merges luxury with vitality:
- Modern typography and a refined color palette create a sophisticated yet inviting feel,
while subtle design elements evoke rejuvenation.
- The soft yet vibrant tones balance health and approachability, ensuring the brand
exudes elegance and professionalism—appealing to clients seeking high-quality,
personalized treatments.
- Modern typography and a refined color palette create a sophisticated yet inviting feel,
while subtle design elements evoke rejuvenation.
- The soft yet vibrant tones balance health and approachability, ensuring the brand
exudes elegance and professionalism—appealing to clients seeking high-quality,
personalized treatments.
LOGO DESIGN: A BOLD IDENTITY INFUSED WITH ELEGANCE
The Evolve Medical logo was designed to convey renewal, sophistication, and expertise in non-surgical
anti-aging treatments:
- The typography blends modern elegance with a sense of trust and approachability.
- The circular motifs integrated into the lettering symbolize continuous rejuvenation and transformation,
reinforcing the clinic’s core mission.
- A refined color palette of soft pink and gray balances warmth with professionalism,
appealing to clients seeking high-quality, personalized care.
- This logo establishes a strong, memorable identity that reflects Evolve Medical’s commitment to
innovation and well-being.
anti-aging treatments:
- The typography blends modern elegance with a sense of trust and approachability.
- The circular motifs integrated into the lettering symbolize continuous rejuvenation and transformation,
reinforcing the clinic’s core mission.
- A refined color palette of soft pink and gray balances warmth with professionalism,
appealing to clients seeking high-quality, personalized care.
- This logo establishes a strong, memorable identity that reflects Evolve Medical’s commitment to
innovation and well-being.
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: RADIANCE LINE
These images are designed to communicate EVOLVE’s core promise: advanced, personalized, and scientifically effective skincare.
Using a soft pink palette and diffused gradients instantly evokes feelings of gentleness, self-care, and radiance.
I paired this with minimalist, transparent packaging and close-up product-in-hand shots to highlight purity, safety, and hands-on human touch.
Product shots in the hand highlight safety and a personal touch, while geometric lines and diverse skin tones reinforce the brand’s advanced, inclusive approach.
These images are designed to communicate EVOLVE’s core promise: advanced, personalized, and scientifically effective skincare.
Using a soft pink palette and diffused gradients instantly evokes feelings of gentleness, self-care, and radiance.
I paired this with minimalist, transparent packaging and close-up product-in-hand shots to highlight purity, safety, and hands-on human touch.
Product shots in the hand highlight safety and a personal touch, while geometric lines and diverse skin tones reinforce the brand’s advanced, inclusive approach.
Concept Breakdown 2: SKINCARE FOR ALL Faces
Visually, the geometric lines and circles on the packaging and backgrounds reference the science behind the formula, while the elegant, modern typography reinforces the brand’s credibility.
Featuring diverse skin tones and faces split into gradients further emphasizes the tailored, inclusive nature of the treatments—showing that the product adapts to every unique skin type for a healthy, glowing result.
Overall, the concept blends clinical innovation with an approachable beauty aesthetic, positioning EVOLVE as the ideal solution for those seeking effective, gentle anti-aging care tailored to their needs.
Visually, the geometric lines and circles on the packaging and backgrounds reference the science behind the formula, while the elegant, modern typography reinforces the brand’s credibility.
Featuring diverse skin tones and faces split into gradients further emphasizes the tailored, inclusive nature of the treatments—showing that the product adapts to every unique skin type for a healthy, glowing result.
Overall, the concept blends clinical innovation with an approachable beauty aesthetic, positioning EVOLVE as the ideal solution for those seeking effective, gentle anti-aging care tailored to their needs.
Concept Breakdown 3: DIVERSITY & HEALTHY SKIN FOCUS
These visuals make advanced anti-aging treatments feel modern, safe, and aspirational—blending a scientific edge with a fresh, feminine, radiant identity.
I used soft pink gradients and minimal backgrounds to evoke radiance and gentle care, while close-up, hand-held product shots emphasize safety and a personal touch.
The packaging's subtle geometric lines and circular motifs suggest scientific innovation and skin renewal, while the split-tone face visual highlights inclusivity and natural beauty.
Golden mineral textures introduce a sense of luxurious, nature-inspired efficacy, and the straightforward, modern typography throughout builds trust in EVOLVE’s advanced, non-surgical approach to youthful, healthy skin.
These visuals make advanced anti-aging treatments feel modern, safe, and aspirational—blending a scientific edge with a fresh, feminine, radiant identity.
I used soft pink gradients and minimal backgrounds to evoke radiance and gentle care, while close-up, hand-held product shots emphasize safety and a personal touch.
The packaging's subtle geometric lines and circular motifs suggest scientific innovation and skin renewal, while the split-tone face visual highlights inclusivity and natural beauty.
Golden mineral textures introduce a sense of luxurious, nature-inspired efficacy, and the straightforward, modern typography throughout builds trust in EVOLVE’s advanced, non-surgical approach to youthful, healthy skin.
Concept Breakdown 2: DIVERSITY & HEALTHY SKIN FOCUS
These visuals make advanced anti-aging treatments feel modern, safe, and aspirational—blending a scientific edge with a fresh, feminine, radiant identity.
I used soft pink gradients and minimal backgrounds to evoke radiance and gentle care, while close-up, hand-held product shots emphasize safety and a personal touch.
The packaging's subtle geometric lines and circular motifs suggest scientific innovation and skin renewal, while the split-tone face visual highlights inclusivity and natural beauty.
Golden mineral textures introduce a sense of luxurious, nature-inspired efficacy, and the straightforward, modern typography throughout builds trust in EVOLVE’s advanced, non-surgical approach to youthful, healthy skin.
These visuals make advanced anti-aging treatments feel modern, safe, and aspirational—blending a scientific edge with a fresh, feminine, radiant identity.
I used soft pink gradients and minimal backgrounds to evoke radiance and gentle care, while close-up, hand-held product shots emphasize safety and a personal touch.
The packaging's subtle geometric lines and circular motifs suggest scientific innovation and skin renewal, while the split-tone face visual highlights inclusivity and natural beauty.
Golden mineral textures introduce a sense of luxurious, nature-inspired efficacy, and the straightforward, modern typography throughout builds trust in EVOLVE’s advanced, non-surgical approach to youthful, healthy skin.
Brand Concept: modern science meets beauty
The minimalist, modern typography and circular symbols reinforce a sense of harmony and renewal.
Every element is crafted to communicate trust, advanced expertise, and a natural, confident glow, positioning EVOLVE as the bridge between medical-grade results and daily self-care.
The minimalist, modern typography and circular symbols reinforce a sense of harmony and renewal.
Every element is crafted to communicate trust, advanced expertise, and a natural, confident glow, positioning EVOLVE as the bridge between medical-grade results and daily self-care.
Brand Concept: Science-infused radiance
I developed a brand concept for EVOLVE that blends scientific credibility with gentle, radiant beauty.
The design language uses soft gradients, elegant lines, and glowing pink hues to evoke freshness, health,
and rejuvenation, mirroring the results of non-invasive treatments.
Product packaging and visual assets highlight hands, skin, and textures, making the science of skincare feel
both approachable and luxurious.
I developed a brand concept for EVOLVE that blends scientific credibility with gentle, radiant beauty.
The design language uses soft gradients, elegant lines, and glowing pink hues to evoke freshness, health,
and rejuvenation, mirroring the results of non-invasive treatments.
Product packaging and visual assets highlight hands, skin, and textures, making the science of skincare feel
both approachable and luxurious.
