CLIENT ▸ Working N Solutions, New York, NY, USA
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, UX/UI Design, Digital Assets
PROCESS ▸ Led cross-functional brand audit → visual identity system → rollout guidelines
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Branding, Visual Identity, Campaign Materials, UX/UI Design, Digital Assets
PROCESS ▸ Led cross-functional brand audit → visual identity system → rollout guidelines
The Challenge
Fragmented messaging across teams and channels
Content-heavy communications lacking hierarchy
Difficulty maintaining clarity across audiences and formats
Fragmented messaging across teams and channels
Content-heavy communications lacking hierarchy
Difficulty maintaining clarity across audiences and formats
Strategic Approach
Message-first communication design
Clear hierarchy to structure narratives and priorities
Consistent frameworks to align internal and external messaging
Message-first communication design
Clear hierarchy to structure narratives and priorities
Consistent frameworks to align internal and external messaging
Creative Solution
A modular communications framework focused on clarity and readability
Strong typographic and layout logic to support content-heavy materials
Visual restraint to keep attention on the message, not the decoration
A modular communications framework focused on clarity and readability
Strong typographic and layout logic to support content-heavy materials
Visual restraint to keep attention on the message, not the decoration
Scope & System
Messaging hierarchy and communication principles
Layout systems for reports, presentations, and marketing content
Templates designed for repeatable, consistent use
Messaging hierarchy and communication principles
Layout systems for reports, presentations, and marketing content
Templates designed for repeatable, consistent use
Key Results
Unified communications into a consistent, repeatable structure
Reduced messaging fragmentation across channels and teams
Accelerated production of high-clarity materials through templates
Unified communications into a consistent, repeatable structure
Reduced messaging fragmentation across channels and teams
Accelerated production of high-clarity materials through templates
Impact & Peformance
Improved stakeholder alignment through clearer, standardized messaging
Increased readability and scanability across long-form content
Reduced revision cycles by establishing shared communication rules
Improved stakeholder alignment through clearer, standardized messaging
Increased readability and scanability across long-form content
Reduced revision cycles by establishing shared communication rules
Deliverables
Communication frameworks and templates
Print and digital communication assets
Corporate and marketing documentation
Communication frameworks and templates
Print and digital communication assets
Corporate and marketing documentation
Role & Leadership
Brand Design Lead
Led communication strategy and system design, aligning stakeholders and ensuring consistent execution across content-driven touchpoints.
Brand Design Lead
Led communication strategy and system design, aligning stakeholders and ensuring consistent execution across content-driven touchpoints.
A simplified, scalable mark designed for clarity and consistency across digital and print, serving as the stable anchor for the broader communications system.
Why This Works Matters
I built a modular brand communications system that scales across teams and formats, balancing clarity, hierarchy, and production speed.
I built a modular brand communications system that scales across teams and formats, balancing clarity, hierarchy, and production speed.
Ready to scale your tech brand
& stand out in a competitive market?
& stand out in a competitive market?
