CLIENT / Working N Solutions
Project Overview
Working N Solutions, a tech consulting firm, sought a brand identity reflecting professionalism, reliability, and innovation.
The goal was a sleek, modern design that would appeal to startups and established businesses, emphasizing their cutting-edge, tailored solutions in the evolving tech landscape.
The goal was a sleek, modern design that would appeal to startups and established businesses, emphasizing their cutting-edge, tailored solutions in the evolving tech landscape.
Approach & Solutions
I crafted a brand identity showcasing their expertise and innovation in technology consulting:
- The modern logo, clean typography, and balanced color palette conveyed professionalism,
trust, and progress.
- This cohesive design spanned digital and print, ensuring a unified presence.
- The modern logo, clean typography, and balanced color palette conveyed professionalism,
trust, and progress.
- This cohesive design spanned digital and print, ensuring a unified presence.
LOGO DESIGN: CONNECTING B2B IN COLORS
This logo was designed to express connection, balance, and collaboration visually
through color, shape, and movement:
- Colors: Blue for trust, purple for creativity, green for growth.
- Shapes: Interlocking forms suggest collaboration and motion.
- Style: Clean and modern, adaptable to various brand applications.
This logo was designed to express connection, balance, and collaboration visually
through color, shape, and movement:
- Colors: Blue for trust, purple for creativity, green for growth.
- Shapes: Interlocking forms suggest collaboration and motion.
- Style: Clean and modern, adaptable to various brand applications.
Concept Breakdown 1: A MODULAR ICON SYSTEM AT YOUR SERVICE
For the icons created for Working N Solutions, I designed a modular visual system that mirrors the company's approach to flexible, interconnected business services.
Each icon represents a different business pillar — "Your Needs," "Your Connections," "Business to Business," and "Technology Resources" — while sharing a consistent graphic language.
The system is based on abstract pathways made of nodes and arrows, suggesting movement, choice, and connection.
For the icons created for Working N Solutions, I designed a modular visual system that mirrors the company's approach to flexible, interconnected business services.
Each icon represents a different business pillar — "Your Needs," "Your Connections," "Business to Business," and "Technology Resources" — while sharing a consistent graphic language.
The system is based on abstract pathways made of nodes and arrows, suggesting movement, choice, and connection.
The visual style blends technical precision (with structured lines and geometric curves) and human adaptability (through vibrant colors and layered transparency).
This graphic network illustrates how Working N Solutions helps clients navigate complexity, build connections, and grow efficiently.
This graphic network illustrates how Working N Solutions helps clients navigate complexity, build connections, and grow efficiently.
Concept Breakdown 2: BUILDING INTELLIGENT CONNECTION FOR BUSINESS GROWTH
I created a flexible visual system for Working N Solutions based on connection and adaptability.
The core graphic language uses modular, circuit-like symbols that can be combined in multiple ways, representing customized business solutions and technology pathways.
The color gradient (blue to green) and rounded forms evoke trust, innovation, and flow.
The icons and visual connections act like a digital network, aligning with the company's role in linking clients
to the right operational and consulting strategies.
The core graphic language uses modular, circuit-like symbols that can be combined in multiple ways, representing customized business solutions and technology pathways.
The color gradient (blue to green) and rounded forms evoke trust, innovation, and flow.
The icons and visual connections act like a digital network, aligning with the company's role in linking clients
to the right operational and consulting strategies.
