CLIENT ▸ Wine Atmosphere Magazine, Aix-en-Provence, France
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Visual Identity, Print
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Visual Identity, Print
The Challenge
Create a distinctive identity for a new bilingual wine and lifestyle magazine
Balance editorial elegance with clarity across long-form content
Establish a flexible layout system supporting features and recurring sections
Create a distinctive identity for a new bilingual wine and lifestyle magazine
Balance editorial elegance with clarity across long-form content
Establish a flexible layout system supporting features and recurring sections
Strategic Approach
Position the magazine within contemporary wine and culture publishing
Use restrained design to convey premium editorial quality
Develop a system balancing consistency and visual rhythm
Position the magazine within contemporary wine and culture publishing
Use restrained design to convey premium editorial quality
Develop a system balancing consistency and visual rhythm
Creative Solution
Designed a clean editorial identity centered on typography and composition
Created layouts emphasizing imagery, pacing, and white space
Built a visual structure supporting features, interviews, and editorial sections
Designed a clean editorial identity centered on typography and composition
Created layouts emphasizing imagery, pacing, and white space
Built a visual structure supporting features, interviews, and editorial sections
Visual Language
Editorial Clarity: refined typography and clear hierarchy
Contemporary Elegance: spacious layouts and balanced imagery
Bilingual Rhythm: structure supporting multilingual reading flow
Editorial Clarity: refined typography and clear hierarchy
Contemporary Elegance: spacious layouts and balanced imagery
Bilingual Rhythm: structure supporting multilingual reading flow
Scope & System
Modular grid for features and recurring sections
Defined typographic hierarchy and spacing rules
Layout templates supporting consistent publication design
Modular grid for features and recurring sections
Defined typographic hierarchy and spacing rules
Layout templates supporting consistent publication design
Key Results
Established a recognizable editorial identity
Improved readability and visual consistency
Created a scalable framework for future issues
Established a recognizable editorial identity
Improved readability and visual consistency
Created a scalable framework for future issues
Impact & Performance
Elevated the magazine’s visual sophistication
Strengthened editorial storytelling through layout
Positioned the title within contemporary wine publishing
Elevated the magazine’s visual sophistication
Strengthened editorial storytelling through layout
Positioned the title within contemporary wine publishing
Deliverables
Editorial identity development
Magazine layout system and templates
Typographic hierarchy and art direction guidelines
Editorial identity development
Magazine layout system and templates
Typographic hierarchy and art direction guidelines
Role & Leadership
Brand Design Lead · Editorial Art Director
Led editorial concept, layout system design, typographic direction, and print production across the publication.
Brand Design Lead · Editorial Art Director
Led editorial concept, layout system design, typographic direction, and print production across the publication.
Designed the Wine Atmosphere logo, creating a refined typographic mark that reflects the magazine’s elegant editorial tone.
Why This Works Matters
Strong editorial design transforms content into experience, shaping how readers engage with culture, wine, and storytelling on every page.
Strong editorial design transforms content into experience, shaping how readers engage with culture, wine, and storytelling on every page.
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