CLIENT ▸ Wine Atmosphere Magazine, Aix-en-Provence, France
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Visual Identity, Print
ROLE ▸ Art Director Freelance
SCOPE ▸ Logo Design, Visual Identity, Print
The Challenge
Wine publications often sit at one of two extremes: overly traditional and insular, or visually trendy but editorially thin.
Wine Atmosphere needed a visual identity and editorial system that could:
Balance expert credibility with an approachable culture
Elevate wine content without intimidating non-specialist readers
Support long-form editorial storytelling alongside tasting notes and features
Scale consistently across print and digital formats
Wine Atmosphere needed a visual identity and editorial system that could:
Balance expert credibility with an approachable culture
Elevate wine content without intimidating non-specialist readers
Support long-form editorial storytelling alongside tasting notes and features
Scale consistently across print and digital formats
Strategic Approach
The project was approached as a publishing system, not a one-off magazine layout.
The strategy focused on:
Establishing a clear editorial hierarchy to guide reading flow
Designing a visual language that feels refined, modern, and confident
Creating a system flexible enough to handle essays, interviews, reviews, and visual storytelling
Ensuring longevity beyond a single issue
The strategy focused on:
Establishing a clear editorial hierarchy to guide reading flow
Designing a visual language that feels refined, modern, and confident
Creating a system flexible enough to handle essays, interviews, reviews, and visual storytelling
Ensuring longevity beyond a single issue
Role & Leadership
Brand Design Lead · Editorial Art Director
Led editorial concept, layout system design, typographic direction, and print production across the publication.
Led editorial concept, layout system design, typographic direction, and print production across the publication.
Creative Solution
I led the editorial design direction, creating a clean, contemporary magazine system that supports storytelling while letting content lead.
The design combines disciplined typography, generous white space, and carefully paced layouts to create a reading experience that feels thoughtful, curated, and timeless—positioning Wine Atmosphere as both credible and culturally relevant.
Impact & Performance
The new editorial system positioned Wine Atmosphere as a modern wine publication with credibility and clarity, improving readability and elevating perceived value for both contributors and readers.
The structure enabled consistent production across issues while maintaining flexibility for varied editorial content.
Deliverables
Editorial design system
Magazine layout templates
Typographic hierarchy and style rules
Print-ready files and production guidelines
Digital layout adaptations
Magazine layout templates
Typographic hierarchy and style rules
Print-ready files and production guidelines
Digital layout adaptations
Why This Works Matters
Wine Atmosphere succeeds because the design stays disciplined and content-first.
The system supports storytelling without decoration, allowing wine culture, voices, and imagery to speak with clarity and confidence. The result is an editorial experience that feels intentional, readable, and durable.
The system supports storytelling without decoration, allowing wine culture, voices, and imagery to speak with clarity and confidence. The result is an editorial experience that feels intentional, readable, and durable.
Key Results for Wine Atmosphere Magazine
Established a clear editorial design direction
aligning visual identity, layout, and typography into a cohesive publishing system
Built a scalable magazine framework
supporting diverse content types while preserving consistency and rhythm
Positioned the publication as credible and contemporary
balancing expertise with accessibility
aligning visual identity, layout, and typography into a cohesive publishing system
Built a scalable magazine framework
supporting diverse content types while preserving consistency and rhythm
Positioned the publication as credible and contemporary
balancing expertise with accessibility
The logo was designed to feel confident, understated, and editorial, supporting the publication’s authority without overpowering content. Its restrained typography reinforces the magazine’s positioning as informed, contemporary, and culturally grounded.
Scope & System
To ensure consistency and scalability, I developed a complete editorial framework, including:
A modular grid system adaptable to features, columns, and reviews
A refined typographic hierarchy for headlines, body copy, captions, and pull quotes
Image pacing and layout rules to balance text-heavy and visual sections
Editorial rhythm guidelines to maintain clarity across long-form content
Print- and digital-ready specifications for production efficiency
A modular grid system adaptable to features, columns, and reviews
A refined typographic hierarchy for headlines, body copy, captions, and pull quotes
Image pacing and layout rules to balance text-heavy and visual sections
Editorial rhythm guidelines to maintain clarity across long-form content
Print- and digital-ready specifications for production efficiency
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