Wine Atmosphere is a French wine and lifestyle magazine published in two languages. The category invites ornament, and ornament is what breaks a translated page: French runs longer than English, the rhythm shifts, the layout gives way. I built a typographic system that carries the sensory world of wine in both languages by doing less, not more.
CLIENT ▸ Wine Atmosphere Magazine, Aix-en-Provence, France
YEAR ▸ 2015-2016
AREA ▸ Publishing — Wine & Lifestyle, Editorial
AUDIENCE ▸ Reader, Advertiser
SCALE ▸ 2 issues, 68 pages, 8 templates, 2 languages
ROLE ▸ Art Director (Freelance)
TEAM ▸ Led 1 writer, alongside the editor, reporting to 2 founders
PROCESS ▸ Category audit → editorial positioning → typographic system → layout templates and art direction guidelines
YEAR ▸ 2015-2016
AREA ▸ Publishing — Wine & Lifestyle, Editorial
AUDIENCE ▸ Reader, Advertiser
SCALE ▸ 2 issues, 68 pages, 8 templates, 2 languages
ROLE ▸ Art Director (Freelance)
TEAM ▸ Led 1 writer, alongside the editor, reporting to 2 founders
PROCESS ▸ Category audit → editorial positioning → typographic system → layout templates and art direction guidelines
The Challenge
Create a distinctive identity for a new bilingual wine and lifestyle magazine
Balance editorial elegance with clarity across long-form content
Establish a flexible layout system supporting features and recurring sections
Create a distinctive identity for a new bilingual wine and lifestyle magazine
Balance editorial elegance with clarity across long-form content
Establish a flexible layout system supporting features and recurring sections
Strategic Approach
Position the magazine within contemporary wine and culture publishing
Use restrained design to convey premium editorial quality
Develop a system balancing consistency and visual rhythm
Position the magazine within contemporary wine and culture publishing
Use restrained design to convey premium editorial quality
Develop a system balancing consistency and visual rhythm
Creative Solution
Designed a clean editorial identity centered on typography and composition
Created layouts emphasizing imagery, pacing, and white space
Built a visual structure supporting features, interviews, and editorial sections
Designed a clean editorial identity centered on typography and composition
Created layouts emphasizing imagery, pacing, and white space
Built a visual structure supporting features, interviews, and editorial sections
Scope & System
Modular grid and typographic hierarchy across 8 templates and 68 pages
Bilingual rules: what flexes, what stays fixed, how a headline behaves at two lengths
Art direction guidelines for imagery, so photography from different sources reads as one publication
Modular grid and typographic hierarchy across 8 templates and 68 pages
Bilingual rules: what flexes, what stays fixed, how a headline behaves at two lengths
Art direction guidelines for imagery, so photography from different sources reads as one publication
Deliverables
Editorial identity development
Magazine layout system and templates
Typographic hierarchy and art direction guidelines
Editorial identity development
Magazine layout system and templates
Typographic hierarchy and art direction guidelines
Role & Leadership
Brand Design Lead · Editorial Art Director
Led editorial concept, layout system design, typographic direction, and print production across the publication
Brand Design Lead · Editorial Art Director
Led editorial concept, layout system design, typographic direction, and print production across the publication
On The Work
Strong editorial design transforms content into experience, shaping how readers engage with culture, wine, and storytelling on every page.
Strong editorial design transforms content into experience, shaping how readers engage with culture, wine, and storytelling on every page.
Designed the Wine Atmosphere logo, creating a refined typographic mark that reflects the magazine’s elegant editorial tone.
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