CLIENT / Wine Atmosphere Magazine, Aix-en-Provence, France
Project Overview
The client launched Wine Atmosphere, a free magazine designed to make the world of wine more accessible
to a broad audience, both French and international:
- The publication blends education and lifestyle, offering an engaging and visually rich experience
that demystifies wine culture.
- By balancing expert knowledge with an inviting tone, the magazine appeals to connoisseurs
and casual enthusiasts, making wine appreciation an inclusive and enjoyable journey.
to a broad audience, both French and international:
- The publication blends education and lifestyle, offering an engaging and visually rich experience
that demystifies wine culture.
- By balancing expert knowledge with an inviting tone, the magazine appeals to connoisseurs
and casual enthusiasts, making wine appreciation an inclusive and enjoyable journey.
- I chose a vibrant and colorful layout to enhance the magazine’s didactic and informative nature,
making wine culture engaging and visually dynamic.
making wine culture engaging and visually dynamic.
Approach & Solutions
As the brand designer for Wine Atmosphere, I crafted a vibrant, engaging visual identity that reflects the magazine’s mission of making wine culture accessible to all.
The bilingual format, with French and English text on each page, required a carefully structured design —sophisticated yet fluid—to ensure readability without overwhelming the reader.
I focused on striking compositions, balancing typography and imagery to create a visually rich experience
that remains elegant, inviting, and easy to navigate:
- Logotype Design: A sophisticated yet inviting logo blending tradition and modernity.
- Colorful Layout: A dynamic, didactic approach to enhance readability and visual appeal.
- Bilingual Design: A seamless layout balancing French and English text for an elegant, fluid reading experience.
- Editorial Identity: A refined balance of typography, imagery, and structure to elevate the storytelling
around wine, emotions, and lifestyle.
The bilingual format, with French and English text on each page, required a carefully structured design —sophisticated yet fluid—to ensure readability without overwhelming the reader.
I focused on striking compositions, balancing typography and imagery to create a visually rich experience
that remains elegant, inviting, and easy to navigate:
- Logotype Design: A sophisticated yet inviting logo blending tradition and modernity.
- Colorful Layout: A dynamic, didactic approach to enhance readability and visual appeal.
- Bilingual Design: A seamless layout balancing French and English text for an elegant, fluid reading experience.
- Editorial Identity: A refined balance of typography, imagery, and structure to elevate the storytelling
around wine, emotions, and lifestyle.
LOGO DESIGN: A SOPHISTICATED BLEND OF TRADITION & MODERNITY
The Wine Atmosphere logotype blends elegance and warmth, reflecting the magazine’s focus
on wine and lifestyle:
- Typography: A mix of structured and script fonts balances tradition and modernity.
- Colors: Gold symbolizes richness; black adds sophistication.
- Wine Symbolism: The dot above the ‘i’ resembles a wine drop, reinforcing the theme.
This design captures the magazine’s mission—making wine culture inviting and accessible.
The Wine Atmosphere logotype blends elegance and warmth, reflecting the magazine’s focus
on wine and lifestyle:
- Typography: A mix of structured and script fonts balances tradition and modernity.
- Colors: Gold symbolizes richness; black adds sophistication.
- Wine Symbolism: The dot above the ‘i’ resembles a wine drop, reinforcing the theme.
This design captures the magazine’s mission—making wine culture inviting and accessible.
Concept Breakdown 1: A visual journey into culture & taste
I designed the Wine Atmosphere logo and editorial layout to reflect the magazine’s mission: making wine culture accessible and elegant.
Each page invites readers to discover wine as a sensory and cultural experience through fluid typography, harmonious layouts, and curated imagery.
The visuals and tone are refined yet welcoming—crafted to engage curious amateurs and connoisseurs alike.
I designed the Wine Atmosphere logo and editorial layout to reflect the magazine’s mission: making wine culture accessible and elegant.
Each page invites readers to discover wine as a sensory and cultural experience through fluid typography, harmonious layouts, and curated imagery.
The visuals and tone are refined yet welcoming—crafted to engage curious amateurs and connoisseurs alike.
EDITORIAL Breakdown 1: DESIGNING WINE CULTURE
I developed the complete editorial system for Wine Atmosphere, a bilingual magazine dedicated to wine tourism, culture, and education.
The layout strategy balances clarity with visual richness, using modular grids, color-coded vertical tabs, and typographic contrasts to guide the reader through varied content sections like:
- Lexical Pages: Oversized initials, graphic accents, and white space highlight key wine terms.
- Practical Guides: Infographic-style callouts simplify complex wine info.
- Tasting & Shopping: Circular layouts and icons aid quick comparison.
- Travel Stories: Vineyard and cultural imagery reinforce a sense of place.
- Lifestyle Features: Bilingual layouts blend photography and flexible compositions.
The result is a cohesive visual identity that remains flexible across wine education, product curation, and lifestyle storytelling.
I developed the complete editorial system for Wine Atmosphere, a bilingual magazine dedicated to wine tourism, culture, and education.
The layout strategy balances clarity with visual richness, using modular grids, color-coded vertical tabs, and typographic contrasts to guide the reader through varied content sections like:
- Lexical Pages: Oversized initials, graphic accents, and white space highlight key wine terms.
- Practical Guides: Infographic-style callouts simplify complex wine info.
- Tasting & Shopping: Circular layouts and icons aid quick comparison.
- Travel Stories: Vineyard and cultural imagery reinforce a sense of place.
- Lifestyle Features: Bilingual layouts blend photography and flexible compositions.
The result is a cohesive visual identity that remains flexible across wine education, product curation, and lifestyle storytelling.
COVERS DESIGN: CAPTURING THE SPIRIT OF WINE IN PRINT
Each cover blends elegance and editorial clarity with visual storytelling.
The layouts use refined typography, striking photography, and bilingual titles to reflect both sophistication
and accessibility.
A horizontal bar highlighting keywords like Plaisirs, Émotions, and Sensations anchors the identity and reinforces the magazine's experiential nature.
Color tones and textures shift from issue to issue to echo seasonal cues and thematic content,
from festive warmth to architectural stillness.
Each cover blends elegance and editorial clarity with visual storytelling.
The layouts use refined typography, striking photography, and bilingual titles to reflect both sophistication
and accessibility.
A horizontal bar highlighting keywords like Plaisirs, Émotions, and Sensations anchors the identity and reinforces the magazine's experiential nature.
Color tones and textures shift from issue to issue to echo seasonal cues and thematic content,
from festive warmth to architectural stillness.
CHROMATIC BREAKDOWN: TONES OF TERROIR
The color palette for Wine Atmosphere was intentionally built around warm, earthy tones, deep burgundies, golden ambers, soft ochres, and creamy whites—to reflect the sensory world of wine.
These shades evoke the richness of the vineyard landscape, the warmth of the terroir, and the wine's organic textures.
Each color serves a narrative function:
- Burgundy and red hues reference red wine, passion, and heritage.
- Gold and ochre tones echo aged wines, sunlit grape fields, and luxury.
- Beige and ivory accents bring balance and readability, keeping layouts airy and refined.
This chromatic system ensures visual warmth and editorial consistency, reinforcing the magazine’s immersive, lifestyle-driven identity.
The color palette for Wine Atmosphere was intentionally built around warm, earthy tones, deep burgundies, golden ambers, soft ochres, and creamy whites—to reflect the sensory world of wine.
These shades evoke the richness of the vineyard landscape, the warmth of the terroir, and the wine's organic textures.
Each color serves a narrative function:
- Burgundy and red hues reference red wine, passion, and heritage.
- Gold and ochre tones echo aged wines, sunlit grape fields, and luxury.
- Beige and ivory accents bring balance and readability, keeping layouts airy and refined.
This chromatic system ensures visual warmth and editorial consistency, reinforcing the magazine’s immersive, lifestyle-driven identity.
