A scientific publishing platform needed its research to travel where researchers actually spend their attention, not just inside the database.
I designed a social content system with illustrations, a clear visual grammar, and reusable templates, turning dense papers into posts that can be read in two seconds on a phone while still respecting the science.
I designed a social content system with illustrations, a clear visual grammar, and reusable templates, turning dense papers into posts that can be read in two seconds on a phone while still respecting the science.
CLIENT ▸ ScienceDirect, Elsevier
AREA ▸ Scientific Publishing — Research Platform
AUDIENCE▸ Researcher, Academic, Institutional
SCOPE ▸ Social content system, digital assets, campaign materials
ROLE ▸ Art Director, Illustrator
AREA ▸ Scientific Publishing — Research Platform
AUDIENCE▸ Researcher, Academic, Institutional
SCOPE ▸ Social content system, digital assets, campaign materials
ROLE ▸ Art Director, Illustrator
The Challenge
Create high-clarity social graphics for a scientific audience without oversimplifying the content
Hold visual consistency across a continuous stream of posts within an existing brand system
Design assets that perform in the feed: legible, scroll-stopping, information-forward
Create high-clarity social graphics for a scientific audience without oversimplifying the content
Hold visual consistency across a continuous stream of posts within an existing brand system
Design assets that perform in the feed: legible, scroll-stopping, information-forward
Strategic Approach
Treat social as a system rather than a series of one-offs: repeatable templates, consistent hierarchy, fast production
Put readability first, with a type scale, contrast, and spacing built for dense technical messaging
Establish a layout logic flexible enough for announcements, highlights, quotes, and statistics
Treat social as a system rather than a series of one-offs: repeatable templates, consistent hierarchy, fast production
Put readability first, with a type scale, contrast, and spacing built for dense technical messaging
Establish a layout logic flexible enough for announcements, highlights, quotes, and statistics
Creative Solution
A structured set of social layouts aligned to the existing ScienceDirect brand system
Visual rhythm built through consistent typography, spacing, and compositional rules
Graphics designed for comprehension in two seconds and cohesion across an entire series
A structured set of social layouts aligned to the existing ScienceDirect brand system
Visual rhythm built through consistent typography, spacing, and compositional rules
Graphics designed for comprehension in two seconds and cohesion across an entire series
Scope & System
Template-driven layout system built for volume and speed
Defined hierarchy for headline, subhead, metadata, and call to action
Modular components, type blocks, rules, and containers, allowing variation without drift
Format and cropping logic across social placements
Template-driven layout system built for volume and speed
Defined hierarchy for headline, subhead, metadata, and call to action
Modular components, type blocks, rules, and containers, allowing variation without drift
Format and cropping logic across social placements
Deliverables
+ Social media post designs (static)
+ Template-based layout variations for multiple content types
+ Export-ready assets for publishing
+ Social media post designs (static)
+ Template-based layout variations for multiple content types
+ Export-ready assets for publishing
Role & Leadership
Art Director and Illustrator
(Execution Within Existing System)
Directed and produced high-volume social output within an established brand system, setting the layout logic and hierarchy that kept a continuous stream coherent, legible, and fast to produce.
Art Director and Illustrator
(Execution Within Existing System)
Directed and produced high-volume social output within an established brand system, setting the layout logic and hierarchy that kept a continuous stream coherent, legible, and fast to produce.
On The Work
In science communication, clarity is credibility.
A post that has to be read twice has already lost.
This project shows that a disciplined system can carry information-dense material into social formats without diluting it, and that strong execution within someone else's brand guidelines can be as valuable as writing the guidelines in the first place.
In science communication, clarity is credibility.
A post that has to be read twice has already lost.
This project shows that a disciplined system can carry information-dense material into social formats without diluting it, and that strong execution within someone else's brand guidelines can be as valuable as writing the guidelines in the first place.
Need to make complex information
clear & engaging?
clear & engaging?
