CLIENT / Artimed, atelier de projets & fabrique des envies, France
Project Overview
Artimed is a cultural incubator that promotes artistic collaboration and innovation.
Its goal is to develop a unique visual identity embodying its mission as a creative exploration and project development center, and to provide guidance, exploration,
and inspiration for artists and creators.
Its goal is to develop a unique visual identity embodying its mission as a creative exploration and project development center, and to provide guidance, exploration,
and inspiration for artists and creators.
Approach & Solution
I designed a graphic identity inspired by Lamazou’s sketches, reflecting how ideas
and projects take shape in life:
- The sailing world played a significant role, symbolizing the dreams and realities
this event aims to evoke.
- The new logo, brand guidelines, and revamped collateral helped elevate the Association's
cultural and pedagogical event, fostering greater recognition and engagement.
and projects take shape in life:
- The sailing world played a significant role, symbolizing the dreams and realities
this event aims to evoke.
- The new logo, brand guidelines, and revamped collateral helped elevate the Association's
cultural and pedagogical event, fostering greater recognition and engagement.
LOGO DESIGN: HANDMADE FUTURES
Concept: The logo symbolizes artistic expression and transformation,
inspired by hand-crafted typography and organic curves.
Typography & Style: A textured serif font conveys creativity and craftsmanship, while the curved line evokes movement and idea generation.
Color Palette: Earthy and maritime tones reference Artimed’s connection to nature, travel, and cultural discovery.
inspired by hand-crafted typography and organic curves.
Typography & Style: A textured serif font conveys creativity and craftsmanship, while the curved line evokes movement and idea generation.
Color Palette: Earthy and maritime tones reference Artimed’s connection to nature, travel, and cultural discovery.
Visual Identity Kit: Colors & Typography
VISUAL IDENTITY: A SENSE OF DIRECTION & OPPORTUNITY
The designs center on sailing imagery, such as sails and compasses, to symbolize navigation, discovery,
and personal journeys:
- Fine lines and layered forms suggest both structure and fluidity, evoking the balance between support
and freedom.
- Soft, nautical-inspired colors reinforce feelings of openness and reliability.
- Altogether, the identity communicates Artimed’s role in helping young people chart new paths, embrace change,
and expand their world.
The designs center on sailing imagery, such as sails and compasses, to symbolize navigation, discovery,
and personal journeys:
- Fine lines and layered forms suggest both structure and fluidity, evoking the balance between support
and freedom.
- Soft, nautical-inspired colors reinforce feelings of openness and reliability.
- Altogether, the identity communicates Artimed’s role in helping young people chart new paths, embrace change,
and expand their world.
BRAND IDENTITY: CRAFTING WHAT INSPIRES
I created a visual identity that captures the spirit of guidance, exploration,
and growth:
Compass Motif
Represents guidance, exploration, and inspiration
for artists and creators.
Circular Elements
Symbolize connectivity and interdisciplinary collaboration.
I created a visual identity that captures the spirit of guidance, exploration,
and growth:
Compass Motif
Represents guidance, exploration, and inspiration
for artists and creators.
Circular Elements
Symbolize connectivity and interdisciplinary collaboration.
Photography & Illustrations
A mix of maritime imagery and artistic visuals to reflect Artimed’s dynamic ecosystem.
Print Collateral
Invitations, event posters, and brochures designed
to establish a cohesive presence.
A mix of maritime imagery and artistic visuals to reflect Artimed’s dynamic ecosystem.
Print Collateral
Invitations, event posters, and brochures designed
to establish a cohesive presence.
CONCEPT BREAKDOWN 1: SAILING TOWARDS NEW CREATIVE HORIZONS
The sailing imagery in this visual identity represents the essence of exploration, learning, and transformation, combined with the key themes of Artimed’s mission as a creative and cultural incubator:
- Sailboat Metaphor: Progress, ambition, and discovery.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
- Sailboat Metaphor: Progress, ambition, and discovery.
- Expanding Knowledge: Learning opens new perspectives.
- Design Contrast: Realistic vs. abstract sails show tangible goals and limitless potential.
CONCEPT BREAKDOWN 2: GUIDING NEW PERSPECTIVES
The embroidery hoop with a sailboat and the compass illustration symbolize navigation and discovery which are the core values for this organization dedicated to broadening young people's horizons.
Clean lines, minimal forms, and tactile, authentic textures evoke a sense of craftsmanship and trust.
This identity system translates Artimed’s mission into an inviting, memorable visual language that resonates
with both youth and mentors.
The embroidery hoop with a sailboat and the compass illustration symbolize navigation and discovery which are the core values for this organization dedicated to broadening young people's horizons.
Clean lines, minimal forms, and tactile, authentic textures evoke a sense of craftsmanship and trust.
This identity system translates Artimed’s mission into an inviting, memorable visual language that resonates
with both youth and mentors.
CONCEPT BREAKDOWN 3: NAVIGATING POSSIBILITIES
I imagined an image inspired by the themes of navigation, growth, and possibility to reinforce Artimed’s mission as a “catalyst for possibilities,” supporting young people as they broaden their ambitions and discover new directions.
The clean lines, organic textures, and transparent overlays create a fresh, uplifting look, reflecting the organization’s supportive and future-focused approach.
I imagined an image inspired by the themes of navigation, growth, and possibility to reinforce Artimed’s mission as a “catalyst for possibilities,” supporting young people as they broaden their ambitions and discover new directions.
The clean lines, organic textures, and transparent overlays create a fresh, uplifting look, reflecting the organization’s supportive and future-focused approach.
