CLIENT / Green Affinity Magazine
LOGO DESIGN: ECO-CHIC AT THE HEART OF EVERYDAY LIFE
The Green Affinity logo embodies the fusion of nature and sophistication:
- The fluid, handwritten typography conveys a sense of organic movement,
reinforcing the brand’s human and eco-conscious identity.
- The vibrant green color symbolizes growth, renewal, and optimism,
while the seamless connection between letters reflects harmony with the environment.
- The contrast with the refined, darker “affinity” adds balance, suggesting an elegant
yet accessible approach to sustainability.
- This logo breaks away from traditional eco-branding, making green living feel fresh,
modern, and aspirational.
- The fluid, handwritten typography conveys a sense of organic movement,
reinforcing the brand’s human and eco-conscious identity.
- The vibrant green color symbolizes growth, renewal, and optimism,
while the seamless connection between letters reflects harmony with the environment.
- The contrast with the refined, darker “affinity” adds balance, suggesting an elegant
yet accessible approach to sustainability.
- This logo breaks away from traditional eco-branding, making green living feel fresh,
modern, and aspirational.
Visual Identity Kit: Colors & Typography
Project Overview
The Bee Green Foundation entrusted me with creating Green Affinity, a magazine dedicated to positive ecology.
The goal was to break away from traditional environmental narratives and showcase sustainability through a fresh, engaging, and aspirational lens:
- Focusing on technological innovations, lifestyle trends, and eco-conscious
leisure, I developed a visual identity that merges elegance with impact.
- Through refined layouts, striking photography, and a modern color palette,
the magazine redefines green living as both desirable and accessible.
- By blending editorial sophistication with an optimistic tone, Green Affinity
inspires readers to embrace sustainability as a natural part of their everyday lives
—where style, innovation, and environmental responsibility go hand in hand.
The goal was to break away from traditional environmental narratives and showcase sustainability through a fresh, engaging, and aspirational lens:
- Focusing on technological innovations, lifestyle trends, and eco-conscious
leisure, I developed a visual identity that merges elegance with impact.
- Through refined layouts, striking photography, and a modern color palette,
the magazine redefines green living as both desirable and accessible.
- By blending editorial sophistication with an optimistic tone, Green Affinity
inspires readers to embrace sustainability as a natural part of their everyday lives
—where style, innovation, and environmental responsibility go hand in hand.
Approach & Solution
I developed Green Affinity's visual identity to redefine how sustainability is perceived.
I elevated it beyond the expected earthy tones and utilitarian aesthetics to something aspirational, modern, and engaging:
- To achieve this, I curated a sophisticated yet vibrant design language,
blending sharp, editorial-style photography with a refined typographic approach.
- The layout balances elegance and energy, ensuring a seamless reading
experience while keeping sustainability at the heart of the storytelling.
- By moving away from conventional eco-visuals and embracing a fresh,
glamorous aesthetic, Green Affinity positions ecology as a necessity
and a desirable and inspiring lifestyle.
I elevated it beyond the expected earthy tones and utilitarian aesthetics to something aspirational, modern, and engaging:
- To achieve this, I curated a sophisticated yet vibrant design language,
blending sharp, editorial-style photography with a refined typographic approach.
- The layout balances elegance and energy, ensuring a seamless reading
experience while keeping sustainability at the heart of the storytelling.
- By moving away from conventional eco-visuals and embracing a fresh,
glamorous aesthetic, Green Affinity positions ecology as a necessity
and a desirable and inspiring lifestyle.
For the "Green Affinity" magazine, I selected images and crafted layouts with the goal of creating a visually engaging journey for the reader.
Each spread uses bold, unexpected photography, from high fashion with a twist of green glamour, to avant-garde architecture and eco-friendly innovation.
This eclectic mix immediately grabs attention and invites curiosity.
Each spread uses bold, unexpected photography, from high fashion with a twist of green glamour, to avant-garde architecture and eco-friendly innovation.
This eclectic mix immediately grabs attention and invites curiosity.
My graphic approach centered on combining striking visuals with playful typography, layered transparencies, and a fresh colorful palette.
I wanted every page to surprise, ensuring that no two spreads feel the same.
This unpredictability not only keeps readers engaged but also mirrors the magazine’s core concept: celebrating creativity, sustainability, and modern lifestyle in new, stylish ways.
Every image and layout is designed to intrigue and delight, making each turn of the page a new visual experience.
I wanted every page to surprise, ensuring that no two spreads feel the same.
This unpredictability not only keeps readers engaged but also mirrors the magazine’s core concept: celebrating creativity, sustainability, and modern lifestyle in new, stylish ways.
Every image and layout is designed to intrigue and delight, making each turn of the page a new visual experience.
Concept Breakdown 1: FUTURE FORWARD
I created striking, digitally-inspired visuals that blend eco themes with modern design.
Each spread introduces playful 3D elements and bold typography to surprise readers, making sustainability feel stylish, fresh, and engaging on every page.
Each spread introduces playful 3D elements and bold typography to surprise readers, making sustainability feel stylish, fresh, and engaging on every page.
Concept Breakdown 2: PLAYFUL ECO-CHIC
I combined unexpected eco objects with bold, modern visuals to make sustainability stylish and eye-catching
The playful branding and organic shapes bring a sense of fun and approachability to the eco message.
Vibrant greens and inventive layouts turn green living into a desirable, contemporary lifestyle.
The playful branding and organic shapes bring a sense of fun and approachability to the eco message.
Vibrant greens and inventive layouts turn green living into a desirable, contemporary lifestyle.
Concept Breakdown 2: ECO-FASHION & INNOVATION
I blended bold, quirky visuals like recycled furniture and lettuce couture—to highlight creativity in sustainable design.
The graphics merge natural textures and playful typography, turning eco-consciousness into something aspirational and stylish.
Each layout encourages readers to see green living as a source of inspiration, innovation, and self-expression.
I blended bold, quirky visuals like recycled furniture and lettuce couture—to highlight creativity in sustainable design.
The graphics merge natural textures and playful typography, turning eco-consciousness into something aspirational and stylish.
Each layout encourages readers to see green living as a source of inspiration, innovation, and self-expression.
