CLIENT / Domaine Angelus, France
Project Overview
The Domaine de l'Angélus added a contemporary building to their winery and sought a brand campaign to highlight its architectural elegance.
The goal was to showcase its seamless blend of tradition and innovation, emphasize excellence in winemaking, and enhance the visitor experience.
The goal was to showcase its seamless blend of tradition and innovation, emphasize excellence in winemaking, and enhance the visitor experience.
Approach & Solutions
I developed a comprehensive brand campaign visually narrates the harmony between the estate's rich heritage and modern advancements.:
- Logo Design: Crafted a stylized "A" with elegant loops and a gold-brown gradient to reflect sophistication and heritage, balancing tradition with innovation.
- Typography & Style: Selected modern typography to complement the sleek emblem, incorporating five stars to reinforce the winery's prestige.
- Color Palette: Utilized a gold-to-brown gradient to evoke luxury, tradition, and craftsmanship, blending prestige with modern elegance.
- Logo Design: Crafted a stylized "A" with elegant loops and a gold-brown gradient to reflect sophistication and heritage, balancing tradition with innovation.
- Typography & Style: Selected modern typography to complement the sleek emblem, incorporating five stars to reinforce the winery's prestige.
- Color Palette: Utilized a gold-to-brown gradient to evoke luxury, tradition, and craftsmanship, blending prestige with modern elegance.
LOGO DESIGN: A BLEND OF TRADITION AND INNOVATION
- Concept: The stylized "A" with elegant loops and a gold-brown gradient reflects sophistication
and heritage. The design seamlessly balances tradition and innovation, aligning with
the estate’s evolving identity.
- Typography & Style: Modern typography complements the sleek emblem, while five stars
reinforce the winery’s prestige.
- Color Palette: A gold-to-brown gradient evokes luxury, tradition, and craftsmanship,
blending prestige with modern elegance.
and heritage. The design seamlessly balances tradition and innovation, aligning with
the estate’s evolving identity.
- Typography & Style: Modern typography complements the sleek emblem, while five stars
reinforce the winery’s prestige.
- Color Palette: A gold-to-brown gradient evokes luxury, tradition, and craftsmanship,
blending prestige with modern elegance.
CONCEPT BREAKDOWN: REDEFINING A GRAND CRU ICON
I designed a refreshed visual identity for Domaine Angelus that reflects heritage and contemporary refinement.
I proposed a redesigned logo rooted in the original bell motif, a key brand symbol, and used its diagonal lines as modular graphic elements throughout the communication.
I designed a refreshed visual identity for Domaine Angelus that reflects heritage and contemporary refinement.
I proposed a redesigned logo rooted in the original bell motif, a key brand symbol, and used its diagonal lines as modular graphic elements throughout the communication.
These angular strokes derived from the logomark became flexible framing devices and directional accents on brochures, posters, and signage.
They create visual continuity across touchpoints while subtly echoing the winery’s architecture and precision.
They create visual continuity across touchpoints while subtly echoing the winery’s architecture and precision.
IMAGERY Breakdown: crafted legacy, contemporary spirit
Through the imagery I selected and composed for Domaine Angelus, I sought to convey the estate's dual spirit: its historical legacy and forward-thinking innovation.
From the elegant winery architecture and vaulted cellars to the precision of the wine store, the visuals reflect a balance of heritage, craftsmanship, and modern excellence.
Through the imagery I selected and composed for Domaine Angelus, I sought to convey the estate's dual spirit: its historical legacy and forward-thinking innovation.
From the elegant winery architecture and vaulted cellars to the precision of the wine store, the visuals reflect a balance of heritage, craftsmanship, and modern excellence.
Each image was curated to evoke a sense of place, refinement, and the sensory experience of wine culture, inviting the viewer into the world of Angelus.
Concept Breakdown 2: every cluster tells a story
At Domaine Angelus, every detail matters.
By carefully selecting grapes and time-honored techniques, we cultivate more than wine and preserve a legacy.
These images reveal the journey: from the ripening of each cluster under the Saint-Émilion sun to the hand-harvested fruit to the silent transformation in our cellars.
The visual language blends tradition with refinement, echoing the balance of nature, human touch, and heritage in every bottle.
At Domaine Angelus, every detail matters.
By carefully selecting grapes and time-honored techniques, we cultivate more than wine and preserve a legacy.
These images reveal the journey: from the ripening of each cluster under the Saint-Émilion sun to the hand-harvested fruit to the silent transformation in our cellars.
The visual language blends tradition with refinement, echoing the balance of nature, human touch, and heritage in every bottle.
Concept Breakdown 3: modern lines, historic soil
The new architectural additions, from the artist residency to the wine store, are designed not to contrast but to converse with the historic estate.
Sleek lines and contemporary materials sit gracefully within the vineyard landscape, echoing the precision of winemaking itself.
These modern forms don’t disrupt the story of Angelus; they extend it, offering a thoughtful balance between past and present.
The new architectural additions, from the artist residency to the wine store, are designed not to contrast but to converse with the historic estate.
Sleek lines and contemporary materials sit gracefully within the vineyard landscape, echoing the precision of winemaking itself.
These modern forms don’t disrupt the story of Angelus; they extend it, offering a thoughtful balance between past and present.
