CLIENT ▸ Domaine Angelus, France
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Visual Identity, Marketing Materials, Print Design, Brochures
ROLE ▸ Brand Designer Freelance
SCOPE ▸ Logo Design, Visual Identity, Marketing Materials, Print Design, Brochures
Challenge
Differentiate in a wine category dominated by decorative, heritage-driven branding
Communicate craftsmanship and value without relying on nostalgia
Create a cohesive identity across architecture, packaging, and brand touchpoints
Differentiate in a wine category dominated by decorative, heritage-driven branding
Communicate craftsmanship and value without relying on nostalgia
Create a cohesive identity across architecture, packaging, and brand touchpoints
Strategic Approach
Apply architectural thinking to brand design: structure before surface
Build a visual language based on clarity, proportion, and repetition
Design a durable system focused on longevity rather than trends
Apply architectural thinking to brand design: structure before surface
Build a visual language based on clarity, proportion, and repetition
Design a durable system focused on longevity rather than trends
Creative Solution
An identity conceived as a constructed space, not a visual overlay
Typography, rhythm, and negative space treated as primary materials
A restrained, precise aesthetic that lets quality speak for itself
An identity conceived as a constructed space, not a visual overlay
Typography, rhythm, and negative space treated as primary materials
A restrained, precise aesthetic that lets quality speak for itself
Scope & System
Modular grid system inspired by architectural logic
Clear typographic hierarchy across print, packaging, and digital
Composition rules ensuring consistency, flexibility, and scalability
Modular grid system inspired by architectural logic
Clear typographic hierarchy across print, packaging, and digital
Composition rules ensuring consistency, flexibility, and scalability
Key Results
Clear, differentiated positioning in the contemporary premium wine segment
Strong brand recognition built on restraint and coherence
A solid foundation for future brand extensions
Clear, differentiated positioning in the contemporary premium wine segment
Strong brand recognition built on restraint and coherence
A solid foundation for future brand extensions
Impact & Performance
Strengthened perception of quality, rigor, and credibility
Greater alignment between physical space and brand expression
Improved consistency across marketing, sales, and communication materials
Strengthened perception of quality, rigor, and credibility
Greater alignment between physical space and brand expression
Improved consistency across marketing, sales, and communication materials
Deliverables
Logo and core brand identity
Packaging and label system
Print and editorial materials
Digital brand assets and presentations
Logo and core brand identity
Packaging and label system
Print and editorial materials
Digital brand assets and presentations
Role & Leadership
Brand Design Lead across strategy, system design, and execution
Creative direction from concept through final delivery
Bridge between strategic intent and hands-on design production
Brand Design Lead across strategy, system design, and execution
Creative direction from concept through final delivery
Bridge between strategic intent and hands-on design production
Why This Works Matters
This project demonstrates how brand design can serve as a structural discipline rather than merely surface decoration.
By aligning visual identity with architectural intent, the brand gains clarity, longevity, and credibility.
It demonstrates my ability to lead complex identity systems in which space, form, and function work together to create enduring brand value.
This project demonstrates how brand design can serve as a structural discipline rather than merely surface decoration.
By aligning visual identity with architectural intent, the brand gains clarity, longevity, and credibility.
It demonstrates my ability to lead complex identity systems in which space, form, and function work together to create enduring brand value.
The logo was designed as a typographic mark inspired by architectural signage, precise, restrained, and built to endure across physical and digital environments.
Looking to elevate your brand story
through refined, high-impact print design?
through refined, high-impact print design?
