CLIENT / Beegreen Foundation, Paris, France
Project Overview
The Bee Green Foundation approached me as it launched its new initiative and needed a complete visual identity to support its environmental mission.
Their main request was to create a logo and campaign materials that instantly convey sustainability, action, and hope for the planet’s future.
Bee Green needed a brand system that would help it connect emotionally with a broad audience, donors, partners, and eco-conscious citizens while standing out in the crowded sustainability space.
They wanted something symbolic but versatile enough to work across educational materials, digital platforms, and print campaigns.
Their main request was to create a logo and campaign materials that instantly convey sustainability, action, and hope for the planet’s future.
Bee Green needed a brand system that would help it connect emotionally with a broad audience, donors, partners, and eco-conscious citizens while standing out in the crowded sustainability space.
They wanted something symbolic but versatile enough to work across educational materials, digital platforms, and print campaigns.
Approach & Solutions
I created a stylized bee icon that merges the idea of nature’s pollinator with a forward-moving symbol of change.
The green gradient wing subtly forms a leaf, reinforcing the environmental focus.
Visuals across the campaign, such as hexagonal grids, living maps, and botanical textures, extend this identity system, rooting the message in natural forms and organic continuity.
The result is a cohesive, optimistic visual language designed to inspire immediate recognition and long-term impact.
The green gradient wing subtly forms a leaf, reinforcing the environmental focus.
Visuals across the campaign, such as hexagonal grids, living maps, and botanical textures, extend this identity system, rooting the message in natural forms and organic continuity.
The result is a cohesive, optimistic visual language designed to inspire immediate recognition and long-term impact.
LOGO DESIGN: SMALL ACTIONS, BIG IMPACTS
This logo strikes a balance between being approachable and credible.
It’s versatile across print and digital applications, and the bee as a symbol is instantly tied to environmental efforts, giving the foundation instant visual recognition and emotional resonance.
The bee, simplified into soft geometric curves with a gentle gradient of green, symbolizes pollination, biodiversity, and ecological balance.
The abstract wings and soft transitions suggest nature and innovation, ideal for a modern sustainability foundation.
It’s versatile across print and digital applications, and the bee as a symbol is instantly tied to environmental efforts, giving the foundation instant visual recognition and emotional resonance.
The bee, simplified into soft geometric curves with a gentle gradient of green, symbolizes pollination, biodiversity, and ecological balance.
The abstract wings and soft transitions suggest nature and innovation, ideal for a modern sustainability foundation.
Visual Identity Kit: Colors & Typography
Concept Breakdown 1: AI THAT THINKS WITH YOU Everyplace ANYTIME
These visuals reinforce the Bee Green Foundation’s core mission of protecting Earth’s essential natural systems.
Each composition features a symbolic representation of nature’s lifelines, forests, water, and biodiversity centered around the planet itself.
I used lush imagery, organic textures, and the recurring bee mark to unify the narrative across all assets.
The globe made of forest canopy, the moss-covered continents, the green fingerprint, and the translucent water drop all reflect the foundation’s focus on sustainability, preservation, and global impact.
I imagined these images not only to inform but also to inspire collective responsibility through visual storytelling.
These visuals reinforce the Bee Green Foundation’s core mission of protecting Earth’s essential natural systems.
Each composition features a symbolic representation of nature’s lifelines, forests, water, and biodiversity centered around the planet itself.
I used lush imagery, organic textures, and the recurring bee mark to unify the narrative across all assets.
The globe made of forest canopy, the moss-covered continents, the green fingerprint, and the translucent water drop all reflect the foundation’s focus on sustainability, preservation, and global impact.
I imagined these images not only to inform but also to inspire collective responsibility through visual storytelling.
GRAPHIC Breakdown 1: nature with us
These images visually connect humanity and nature, blending faces and hands with forests to symbolize our shared responsibility.
Designed for digital and print, they reflect Bee Green’s mission: fostering environmental awareness for future generations.
These images visually connect humanity and nature, blending faces and hands with forests to symbolize our shared responsibility.
Designed for digital and print, they reflect Bee Green’s mission: fostering environmental awareness for future generations.
GRAPHIC Breakdown 2: Nature, Humanity, and the Future Intertwined
I designed the visuals to expand the Bee Green Foundation's identity into powerful thematic statements.
Each image uses organic materials, flowers, foliage, and earth to form symbolic shapes: a human face,
the infinity loop, and a world map.
These compositions connect environmental protection to human rights, biodiversity, and the preservation
of future generations.
The honeycomb pattern subtly echoes the bee emblem and reinforces the brand’s eco-logic.
I designed the visuals to expand the Bee Green Foundation's identity into powerful thematic statements.
Each image uses organic materials, flowers, foliage, and earth to form symbolic shapes: a human face,
the infinity loop, and a world map.
These compositions connect environmental protection to human rights, biodiversity, and the preservation
of future generations.
The honeycomb pattern subtly echoes the bee emblem and reinforces the brand’s eco-logic.
Key Results & Impact For the Beegreen Foundation
CREATED A FRESH, ECO-FRIENDLY BRAND IDENTITY
aligned with the foundation’s mission to promote sustainability
DESIGNED A RECOGNIZABLE LOGO & VISUAL SYSTEM
boosting brand awareness and community engagement
HELPED INCREASE PARTICIPATION
in environmental programs and volunteer initiatives
CONCEIVED A FUNDRAISING CAMPAIGN
that helped the foundation raise over €100,000 to support new environmental education projects
aligned with the foundation’s mission to promote sustainability
DESIGNED A RECOGNIZABLE LOGO & VISUAL SYSTEM
boosting brand awareness and community engagement
HELPED INCREASE PARTICIPATION
in environmental programs and volunteer initiatives
CONCEIVED A FUNDRAISING CAMPAIGN
that helped the foundation raise over €100,000 to support new environmental education projects
Looking to amplify your mission
& boost fundraising for a non-profit?
& boost fundraising for a non-profit?
