CLIENT / ISOL Brands, NYC
Project Overview
The client, ISOL Brands, a young New York-based company, wanted a visual identity that resonates with their youthful audience while reflecting their commitment to social rights:
- Their goal was to create a modern, bold, and dynamic brand image that appeals to young people
and aligns with their advocacy.
- They sought a design that conveys energy, inclusivity, and a sense of purpose.
- The challenge was to blend creativity with activism in a cohesive and impactful visual expression.
- Their goal was to create a modern, bold, and dynamic brand image that appeals to young people
and aligns with their advocacy.
- They sought a design that conveys energy, inclusivity, and a sense of purpose.
- The challenge was to blend creativity with activism in a cohesive and impactful visual expression.
Approach & Solution
For their fashion identity, I centered the design around the image of a sewing button, symbolizing both the fashion industry and the interconnectedness of social advocacy:
- This element was stylized into a graphic target, representing precision, focus, and inclusivity.
- The design merges creativity with activism, creating a bold, memorable visual with layered meaning.
- The result captures the brand’s youthful energy while communicating its dedication to style
and social rights.
- This element was stylized into a graphic target, representing precision, focus, and inclusivity.
- The design merges creativity with activism, creating a bold, memorable visual with layered meaning.
- The result captures the brand’s youthful energy while communicating its dedication to style
and social rights.
LOGO DESIGN: INSPIRED BY THE JAPANESE CULTURE
The Coming of Age logo draws inspiration from Japan's Seijin Shiki ceremony, symbolizing growth and new beginnings:
- It harmoniously blends modern minimalism with traditional Japanese aesthetics,
featuring subtle calligraphic elements.
- This design embodies maturity and personal evolution through clean typography
and thoughtful composition.
- It creates a timeless, sophisticated identity that resonates with the brand's transformation
and cultural appreciation ethos.
- It harmoniously blends modern minimalism with traditional Japanese aesthetics,
featuring subtle calligraphic elements.
- This design embodies maturity and personal evolution through clean typography
and thoughtful composition.
- It creates a timeless, sophisticated identity that resonates with the brand's transformation
and cultural appreciation ethos.
GRAPHIC IDENTITY: DEFEND YOUR VOICE
The identity features striking, geometric motifs inspired by cultural patterns and protest iconography, evoking strength, resilience, and individuality.
The embroidered effect and bold lines create a sense of hand-crafted authenticity and movement, making the brand instantly recognizable:
The identity features striking, geometric motifs inspired by cultural patterns and protest iconography, evoking strength, resilience, and individuality.
The embroidered effect and bold lines create a sense of hand-crafted authenticity and movement, making the brand instantly recognizable:
- Symbolic Impact: Geometric motifs and embroidered effects create a strong, memorable visual linked
to activism and individuality.
- Bold Typography: Custom letterforms and pops of red amplify self-expression and urgency.
- Youth Appeal: Adaptable system and modern aesthetic empower young, socially aware consumers
to wear their values.
A fearless identity, designed to stand out and inspire action.
to activism and individuality.
- Bold Typography: Custom letterforms and pops of red amplify self-expression and urgency.
- Youth Appeal: Adaptable system and modern aesthetic empower young, socially aware consumers
to wear their values.
A fearless identity, designed to stand out and inspire action.
Concept Breakdown 1: CONSTRUCTIVIST-INSPIRED STRUCTURE
The brand system is constructed from a mix of geometric grids, intersecting lines, and dynamic typographic arrangements.
The "X" motif and angular forms echo the idea of crossing boundaries and expressing individuality, while the clean layout keeps everything modern and adaptable across digital and physical touchpoints.
The brand system is constructed from a mix of geometric grids, intersecting lines, and dynamic typographic arrangements.
The "X" motif and angular forms echo the idea of crossing boundaries and expressing individuality, while the clean layout keeps everything modern and adaptable across digital and physical touchpoints.
Concept Breakdown 2: STRIKING COLORS & GRAPHIC ENERGY
The ISOL Brands identity stands out through its powerful red and black palette, chosen to evoke boldness, strength, and confidence.
These colors amplify the visual impact, creating instant recognition and a sense of urgency that resonates with fashion-forward, socially engaged youth.
The ISOL Brands identity stands out through its powerful red and black palette, chosen to evoke boldness, strength, and confidence.
These colors amplify the visual impact, creating instant recognition and a sense of urgency that resonates with fashion-forward, socially engaged youth.
Concept Breakdown 3: SYMBOLIC EXPRESSION & CUSTOMIZATION
Textile-inspired details reinforce the idea of self-expression and connection to craft.
Messaging such as “Defend your voice with style” positions the brand as a statement for youth empowerment, making each item not just a product, but a symbol of personal identity and collective action.
Textile-inspired details reinforce the idea of self-expression and connection to craft.
Messaging such as “Defend your voice with style” positions the brand as a statement for youth empowerment, making each item not just a product, but a symbol of personal identity and collective action.
